This well-organised and lucid text on Research Methodology is intended to fulfill the felt-need for an introductory, accessible and student friendly book. Written with the aim of making the teaching and learning of research methods and methodology simple, the book provides theoretical information in an operational manner about the various methods, techniques and procedures followed in research. This book based on the practical experiences of the authors as researchers, practitioners and teachers intends to cater to the needs of students of MBA, BBA, Humanities and Social Sciences. The book will also be of immense use to the researchers, practicing managers and public health organisations. KEY FEATURES: Contains case studies and sample questionnaires. Covers brief knowledge of statistics and its applications required in research. Objective type questions, review questions, sample question papers and previous years' examination papers have been included for brushing up of the knowledge. Gives working knowledge of various useful computer software used in the research analysis such as SPSS, Excel etc. Report writing is explained in the systematic manner explaining the process, layout, types, mechanics involved, various principles and precautions to be taken while writing a good report to make the research worth.