Audiology Marketing In A Digital World
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| Author | : Geoffrey Cooling |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 136 |
| Release | : 2016-08-15 |
| Genre | : |
| ISBN | : 9781539945505 |
The hearing aid business has been subject to the forces of the internet just like every other sector. Modern prospects are searching for their hearing health providers online, if you aren't there, you are dead in the water. In the book I set out a step by step strategy to ensure that your online presence works for you, not against you. I also detail the articles you should write and why with a crash course introduction to all of the facets of inbound marketing for audiology. I explain what Audiology SEO is and how you can use it to ensure your business gets in front of prospects.
| Author | : National Academies of Sciences, Engineering, and Medicine |
| Publisher | : National Academies Press |
| Total Pages | : 325 |
| Release | : 2016-10-06 |
| Genre | : Medical |
| ISBN | : 0309439264 |
The loss of hearing - be it gradual or acute, mild or severe, present since birth or acquired in older age - can have significant effects on one's communication abilities, quality of life, social participation, and health. Despite this, many people with hearing loss do not seek or receive hearing health care. The reasons are numerous, complex, and often interconnected. For some, hearing health care is not affordable. For others, the appropriate services are difficult to access, or individuals do not know how or where to access them. Others may not want to deal with the stigma that they and society may associate with needing hearing health care and obtaining that care. Still others do not recognize they need hearing health care, as hearing loss is an invisible health condition that often worsens gradually over time. In the United States, an estimated 30 million individuals (12.7 percent of Americans ages 12 years or older) have hearing loss. Globally, hearing loss has been identified as the fifth leading cause of years lived with disability. Successful hearing health care enables individuals with hearing loss to have the freedom to communicate in their environments in ways that are culturally appropriate and that preserve their dignity and function. Hearing Health Care for Adults focuses on improving the accessibility and affordability of hearing health care for adults of all ages. This study examines the hearing health care system, with a focus on non-surgical technologies and services, and offers recommendations for improving access to, the affordability of, and the quality of hearing health care for adults of all ages.
| Author | : Brian J. Taylor |
| Publisher | : Thieme |
| Total Pages | : 635 |
| Release | : 2019-01-18 |
| Genre | : Medical |
| ISBN | : 1626232555 |
Audiology Practice Management, Third Edition by Brian Taylor, provides new and established audiologists with everything they need to know about running a practice in the 21st century. This new edition offers expert approaches to starting and maintaining a practice in audiology - from technical, legal, and financial daily operations - to new issues like HIPAA compliance, social media considerations, and marketing strategies in the digital age. Readers will benefit from the collective knowledge and expertise of audiologists and assorted industry experts who share pearls, controversies, and tips on a wide range of topics, including areas of practice not commonly seen in textbooks. Six new chapters cover key topics including basic management principles, clinical education, pricing strategies, entrepreneurial skills, changes in healthcare documentation, and valuation and exit strategy. Key Features The financial aspects of audiology including accounting, coding, reimbursement, and competitive pricing The delivery of optimal, patient-centered services with discussion of quality improvement, staffing, infection control, and improved amplification acceptance rates A clinical process perspective on changes in healthcare documentation and how to use SOAP notes Best practices - from credentialing and contracting - to sales and marketing strategies Full color figures, flowcharts, and textboxes This title is part of a three-volume set on Audiology (Diagnosis, Treatment, and Practice Management). Together, these books cover every aspect of audiology, providing a remarkably comprehensive resource - essential reading for doctoral students in audiology and must-have bookshelf references for audiologists.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 689 |
| Release | : 2021-01-15 |
| Genre | : Medical |
| ISBN | : 1799881075 |
Telemedicine, which involves electronic communications and software, provides the same clinical services to patients without the requirement of an in-person visit. Essentially, this is considered remote healthcare. Though telemedicine is not a new practice, it has become an increasingly popular form of healthcare delivery due to current events, including the COVID-19 pandemic. Not only are visits being moved onto virtual platforms, but additional materials and correspondence can remain in the digital sphere. Virtual lab results, digital imaging, medical diagnosis, and video consultations are just a few examples that encompass how telemedicine can be used for increased accessibility in healthcare delivery. With telemedicine being used in both the diagnosis and treatment of patients, technology in healthcare can be implemented at almost any phase of the patient experience. As healthcare delivery follows the digital shift, it is important to understand the technologies, benefits and challenges, and overall impacts of the remote healthcare experience. The Research Anthology on Telemedicine Efficacy, Adoption, and Impact on Healthcare Delivery presents the latest research on best practices for adopting telehealth into medical practices and its efficacy and solutions for the improvement of telemedicine, as well as addresses emerging challenges and opportunities, including issues such as securing patient data and providing healthcare accessibility to rural populations. Covering important themes that include doctor-patient relationships, tele-wound monitoring, and telemedicine regulations, this book is essential for healthcare professionals, doctors, medical students, academic and medical libraries, medical technologists, practitioners, stakeholders, researchers, academicians, and students interested in the emerging technological developments and solutions within the field of telemedicine.
| Author | : Brian Taylor |
| Publisher | : Plural Publishing |
| Total Pages | : 393 |
| Release | : 2015-04-01 |
| Genre | : Medical |
| ISBN | : 1597567965 |
Marketing in an Audiology Practice provides a unique, in-depth look into all facets of marketing and is a must-have for audiologists looking to market themselves and grow their business. It demonstrates how marketing and branding are instrumental to the long-term sustainability of an audiology or hearing instrument dispensing practice. It is written for two audiences: graduate students who often do not get enough exposure to business-related coursework during their graduate school tenure and experienced audiologists who are looking for some material of a practical nature. This practical text strives to further the autonomy of the profession by presenting an A-to-Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.
| Author | : Shari Eberts |
| Publisher | : Page Two |
| Total Pages | : 0 |
| Release | : 2022-05-03 |
| Genre | : Biography & Autobiography |
| ISBN | : 1774581604 |
Hearing loss doesn’t come with an operating manual—until now. If you have hearing loss, you already know that the conventional approach to treatment is focused on hearing-aid technology. Without a handbook to help you figure out how to actually live with it, you’ve likely been getting by on information pieced together from various sources—and yet, communication often seems incomplete and unsatisfying. What’s missing from this hearing care model is the big picture—a real-life illustration of how hearing loss, its emotions, and its barriers affect every corner of your life. Now, hearing-health advocates, consultants, and speakers Shari Eberts and Gael Hannan offer a new skills-based approach to hearing loss that is centered not on hearing better, but on communicating better. With honesty and humor, they share their own hearing loss journeys, and outline invaluable insights, strategies, and workarounds to help you engage with the world and be heard. You’ll gain tips for navigating all areas impacted by hearing loss, including relationships, work, technology; strategies for adopting a new, empowering mindset towards your hearing loss; and communication behaviors that can make almost any listening situation manageable. Informed by the lived experiences of thousands of people living with hearing loss, and corroborated by hearing science, technological advances, and modern hearing-care principles, Hear & Beyond offers a new way forward to greater connection and engagement—whether you’re new to hearing loss or have been living with it for a long time. Hearing loss is just one aspect of who you are, among many others. You may have hearing loss, but it doesn’t have to have you.
| Author | : Brian Taylor |
| Publisher | : Plural Publishing |
| Total Pages | : 582 |
| Release | : 2020-09-24 |
| Genre | : Medical |
| ISBN | : 1635502128 |
The third edition of Fitting and Dispensing Hearing Aids provides clinical audiologists, hearing instrument specialists, and graduate students with the latest in practical information reflecting current clinical practice standards. Authored by two of the industry's leading authorities on adult amplification and audiology practice management, the book is sequenced to match the patient's journey through a clinical practice. Its 12 chapters are packed with the latest commercial innovations in hearing aids, basic hearing assessment procedures, patient-related outcome measures, and innovative counseling techniques. Experienced clinicians will also find the updated chapters on help-seeking behavior and hearing aid features and benefits to be valuable to their continued professional development. Hearing aid dispensing always has been a technology-driven profession, heavily dependent on the expertise, thoughtfulness, and good judgment of the licensed professional. Over the past few years, even as technology has continued to evolve at breakneck speed, these skills have become more relevant than ever in the delivery of high-quality patient care, especially to the rapidly aging Baby Boomer population. This bestselling text is required reading for those studying to obtain their hearing aid dispensing license or audiology or speech pathology students looking for the latest in dispensing and fitting hearing aids in a succinct, entertaining format. Because each chapter is written around a specific theme–like wine tasting, travel, baseball, country music, and more–this succinct and entertaining textbook is actually fun to read! New to the Third Edition: * The chapters devoted to fitting modern hearing aids have been thoroughly updated * Thoroughly updated chapter on connectivity * Material on over-the-counter hearing aids and automated real ear measures * Information on newer outcome measures and updated approaches to counseling patients * Information on hearables, self-fitting hearing aids, over-the-counter hearing aids, and personal sound amplification products (PSAPs) * Complete review of all special features with case study examples * Revised appendix with several up-to-date industry resources
| Author | : Philipos C. Loizou |
| Publisher | : CRC Press |
| Total Pages | : 715 |
| Release | : 2013-02-25 |
| Genre | : Technology & Engineering |
| ISBN | : 1466599227 |
With the proliferation of mobile devices and hearing devices, including hearing aids and cochlear implants, there is a growing and pressing need to design algorithms that can improve speech intelligibility without sacrificing quality. Responding to this need, Speech Enhancement: Theory and Practice, Second Edition introduces readers to the basic pr
| Author | : Brian Taylor |
| Publisher | : Plural Publishing |
| Total Pages | : 321 |
| Release | : 2021-07-13 |
| Genre | : Medical |
| ISBN | : 1635503361 |
As hearing aid technology becomes more automated and easier to use for persons with hearing loss, the need for humanistic interactions with a professional is more important than ever. Relationship-Centered Consultation Skills for Audiologists: Remote and In-Person Care is a how-to guide for clinicians who want to provide evidence-based, holistic care to persons with hearing loss. By focusing on person-centered communication, this practical text is an incredible tool for providers who utilize both in-person and remote telehealth approaches to care. With new disruptive technologies, it is crucial to adapt to a changing marketplace. The material in Relationship-Centered Consultation Skills for Audiologists: Remote and In-Person Care is practical and straightforward to implement for the busy clinician. Key Features: * A concise book that describes how relationship-centered communication can be implemented in any hearing care practice and why relationship-centered communication will be a key differentiator in the era of self-directed and remote care * Scientifically validated frameworks that describe relationship-centered health care * Evidence-based models of human behavior associated with the chronic condition of hearing loss * Holistic approaches to utilizing relationship-centered communication during both in-person and telepractice appointments with help seeking individuals * A turnkey method for implementing blended hearing care using relationship-centered principles
| Author | : Fayez Bahmad |
| Publisher | : BoD – Books on Demand |
| Total Pages | : 208 |
| Release | : 2015-12-02 |
| Genre | : Medical |
| ISBN | : 9535121952 |
Update on Hearing Loss encompasses both the theoretical background on the different forms of hearing loss and a detailed knowledge on state-of-the-art treatment for hearing loss, written for clinicians by specialists and researchers. Realizing the complexity of hearing loss has highlighted the importance of interdisciplinary research. Therefore, all the authors contributing to this book were chosen from many different specialties of medicine, including surgery, psychology, and neuroscience, and came from diverse areas of expertise, such as neurology, otolaryngology, psychiatry, and clinical and experimental audiology.
