Asian Advertising Marketing And Media Handbook
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Asian Communication Handbook 2008
| Author | : Indrajit Banerjee |
| Publisher | : AMIC |
| Total Pages | : 556 |
| Release | : 2008 |
| Genre | : Communication |
| ISBN | : 9814136107 |
The Handbook of International Advertising Research
| Author | : Hong Cheng |
| Publisher | : John Wiley & Sons |
| Total Pages | : 574 |
| Release | : 2014-01-21 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1118378458 |
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
The SAGE Handbook of Social Media Marketing
| Author | : Annmarie Hanlon |
| Publisher | : SAGE |
| Total Pages | : 425 |
| Release | : 2022-06-16 |
| Genre | : Business & Economics |
| ISBN | : 1529788439 |
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
The Japanese Industrial System
| Author | : Charles J. McMillan |
| Publisher | : Walter de Gruyter |
| Total Pages | : 448 |
| Release | : 2012-10-25 |
| Genre | : Business & Economics |
| ISBN | : 3110812878 |
New Serial Titles
| Author | : |
| Publisher | : |
| Total Pages | : 992 |
| Release | : 1977 |
| Genre | : Periodicals |
| ISBN | : |
A union list of serials commencing publication after Dec. 31, 1949.
Twentieth Century China
| Author | : James H. Cole |
| Publisher | : M.E. Sharpe |
| Total Pages | : 1492 |
| Release | : 2004 |
| Genre | : Education |
| ISBN | : 9780765603951 |
Emphasizing reference works published since 1964, these volumes cover books, periodicals, and inclusions (i.e., chapters in edited volumes) on the 1911 Revolution, the Republic of China (1949--), post-1911 Taiwan, post-1911 Hong Kong and Macao, and post-1911 overseas Chinese.
Epica Book 27
| Author | : Epica Awards |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 401 |
| Release | : 2014-09-25 |
| Genre | : Business & Economics |
| ISBN | : 1472589823 |
The aim of the Epica Awards is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. Epica Book 27: Creative Communications is a lasting record of the 2013 Epica Awards and a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. Epica Book 27 includes an introduction by Masako Okamura, the award-winning creative director from Japan's Dentsu, who recently became Executive Creative Director of Dentsu Vietnam. Masako was the first female creative director at Dentsu and is one of the most respected creatives in Asia. The 2013 Epica Awards were judged by journalists representing 41 specialist titles and websites from 34 countries, including 6 new titles from Canada, India, Singapore, China, Australia and the Philippines.
