The Asia Pacific Marketing Pocket Book, 2006

The Asia Pacific Marketing Pocket Book, 2006
Author:
Publisher:
Total Pages: 296
Release: 2006
Genre: Market surveys
ISBN: 9781841161884

Published in association with Mediaedge: cia, 'The Asia Pacific Marketing Pocket Book 2006' provides marketing, advertising and media data for countries in Asia Pacific, Africa and the Middle East

Many Cultures, One Market

Many Cultures, One Market
Author: Robert Kumaki
Publisher: Copy Workshop
Total Pages: 354
Release: 2010
Genre: Business & Economics
ISBN: 9781887229401

Insightful introductions to the major APA groups with historical background and cultural ethnography. This book provides understanding of common factors across all groups, "The APA Escalator," the "Americanization process," and generational shifts.

Americas Marketing Pocket Book

Americas Marketing Pocket Book
Author: World Advertising Research Centre
Publisher:
Total Pages: 220
Release: 2004
Genre: Market surveys
ISBN: 9781841161495

This title contains marketing data for the Americas market place.

Marketing Research

Marketing Research
Author: Steve D'Alessandro
Publisher: Cengage AU
Total Pages: 650
Release: 2020-06-18
Genre: Business & Economics
ISBN: 0170438961

Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap

How Asia Advertises

How Asia Advertises
Author: Jim Aitchison
Publisher:
Total Pages: 440
Release: 2002-06-06
Genre: Business & Economics
ISBN:

As Asian marketing becomes more sophisticated, so too does Asian advertising. This book unravels the 100 most outstanding advertising campaigns from Asia, Australia and New Zealand to reveal the creative process and forces behind each campaign, to help readers better understand what advertising is all about in Asia. It looks into what makes each campaign tick by giving a complete rundown of its objectives, strategy, creative synergy and results

Trade Policy in the Asia-Pacific

Trade Policy in the Asia-Pacific
Author: Vinod K. Aggarwal
Publisher: Springer Science & Business Media
Total Pages: 167
Release: 2010-11-03
Genre: Political Science
ISBN: 1441968334

East Asian countries are now pursuing greater formal economic institutionalization, weaving a web of bilateral and minilateral preferential trade agreements. Scholarly analysis of “formal” East Asian regionalism focuses on international political and economic factors such as the end of the Cold War, the Asian financial crisis, or the rising Sino-Japanese rivalry. Yet this work pays inadequate attention to the strategies of individual government agencies, business groups, labor unions, and NGOs across the region. Moreover, most studies also fail to adequately characterize different types of trade arrangements, often lumping together bilateral accords with minilateral ones, and transregional agreements with those within the region. To fully understand this cross-national variance, this book argues that researchers must give greater attention to the domestic politics within East Asian countries and the U.S., involving the interplay of these subnational players. With contributions from leading country and regional trade specialists, this book examines East Asian and American trade strategies through the lens of a domestic bargaining game approach with a focus on the interplay of interests, ideas, and domestic institutions within the context of broader international shifts. With respect to domestic politics, the chapters show how subnational actors engage in lobbying, both of their own governments and through their links to others in the region. They also trace the evolution of interests and ideas over time, helping us to generate a better understanding of historical trends in the region. In addition to scholars of East Asian and comparative regionalism, this book will be of interest to policy-makers concerned with international trade and U.S.-Asia relations, and those interested in understanding the rich trade institutional landscape that we see emerging in the Asia-Pacific.