The Asia Pacific Marketing Pocket Book
Author | : World Advertising Research Center |
Publisher | : |
Total Pages | : 283 |
Release | : 2004 |
Genre | : Market surveys |
ISBN | : 9781841161501 |
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Author | : World Advertising Research Center |
Publisher | : |
Total Pages | : 283 |
Release | : 2004 |
Genre | : Market surveys |
ISBN | : 9781841161501 |
Author | : |
Publisher | : |
Total Pages | : 295 |
Release | : 2005 |
Genre | : Market surveys |
ISBN | : 9781841161686 |
Author | : |
Publisher | : |
Total Pages | : 300 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 9781841161686 |
Author | : |
Publisher | : |
Total Pages | : 296 |
Release | : 2006 |
Genre | : Market surveys |
ISBN | : 9781841161884 |
Published in association with Mediaedge: cia, 'The Asia Pacific Marketing Pocket Book 2006' provides marketing, advertising and media data for countries in Asia Pacific, Africa and the Middle East
Author | : NTC Publications Ltd. World Advertising Research Center |
Publisher | : |
Total Pages | : 224 |
Release | : 2000 |
Genre | : |
ISBN | : 9781841160658 |
Author | : Robert Kumaki |
Publisher | : Copy Workshop |
Total Pages | : 354 |
Release | : 2010 |
Genre | : Business & Economics |
ISBN | : 9781887229401 |
Insightful introductions to the major APA groups with historical background and cultural ethnography. This book provides understanding of common factors across all groups, "The APA Escalator," the "Americanization process," and generational shifts.
Author | : World Advertising Research Centre |
Publisher | : |
Total Pages | : 220 |
Release | : 2004 |
Genre | : Market surveys |
ISBN | : 9781841161495 |
This title contains marketing data for the Americas market place.
Author | : Steve D'Alessandro |
Publisher | : Cengage AU |
Total Pages | : 650 |
Release | : 2020-06-18 |
Genre | : Business & Economics |
ISBN | : 0170438961 |
Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Author | : Jim Aitchison |
Publisher | : |
Total Pages | : 440 |
Release | : 2002-06-06 |
Genre | : Business & Economics |
ISBN | : |
As Asian marketing becomes more sophisticated, so too does Asian advertising. This book unravels the 100 most outstanding advertising campaigns from Asia, Australia and New Zealand to reveal the creative process and forces behind each campaign, to help readers better understand what advertising is all about in Asia. It looks into what makes each campaign tick by giving a complete rundown of its objectives, strategy, creative synergy and results
Author | : Vinod K. Aggarwal |
Publisher | : Springer Science & Business Media |
Total Pages | : 167 |
Release | : 2010-11-03 |
Genre | : Political Science |
ISBN | : 1441968334 |
East Asian countries are now pursuing greater formal economic institutionalization, weaving a web of bilateral and minilateral preferential trade agreements. Scholarly analysis of “formal” East Asian regionalism focuses on international political and economic factors such as the end of the Cold War, the Asian financial crisis, or the rising Sino-Japanese rivalry. Yet this work pays inadequate attention to the strategies of individual government agencies, business groups, labor unions, and NGOs across the region. Moreover, most studies also fail to adequately characterize different types of trade arrangements, often lumping together bilateral accords with minilateral ones, and transregional agreements with those within the region. To fully understand this cross-national variance, this book argues that researchers must give greater attention to the domestic politics within East Asian countries and the U.S., involving the interplay of these subnational players. With contributions from leading country and regional trade specialists, this book examines East Asian and American trade strategies through the lens of a domestic bargaining game approach with a focus on the interplay of interests, ideas, and domestic institutions within the context of broader international shifts. With respect to domestic politics, the chapters show how subnational actors engage in lobbying, both of their own governments and through their links to others in the region. They also trace the evolution of interests and ideas over time, helping us to generate a better understanding of historical trends in the region. In addition to scholars of East Asian and comparative regionalism, this book will be of interest to policy-makers concerned with international trade and U.S.-Asia relations, and those interested in understanding the rich trade institutional landscape that we see emerging in the Asia-Pacific.