Archaeology Is a Brand!

Archaeology Is a Brand!
Author: Cornelius Holtorf
Publisher: Routledge
Total Pages: 197
Release: 2016-07
Genre: Social Science
ISBN: 1315434083

Possessors of a widely recognized, positively valued and well-underpinned brand, archaeologists need to take more seriously the appeal of their work and its relationship to society and popular culture.

Archaeology Is a Brand!

Archaeology Is a Brand!
Author: Cornelius Holtorf
Publisher: Routledge
Total Pages: 331
Release: 2016-07-01
Genre: Social Science
ISBN: 1315434075

What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.

The ARCHAEOLOGIST'S BOOK OF QUOTATIONS

The ARCHAEOLOGIST'S BOOK OF QUOTATIONS
Author: K Kris Hirst
Publisher: Left Coast Press
Total Pages: 136
Release: 2010
Genre: Reference
ISBN: 1598744348

Kris Hirst has put together a collection of over 400 pithy quotes from archaeologists and others about the science of archaeology or the mysteries of history and the past.

The Archaeological Imagination

The Archaeological Imagination
Author: Michael Shanks
Publisher: Routledge
Total Pages: 168
Release: 2016-06-03
Genre: Art
ISBN: 1315419165

Archaeology is a way of acting and thinking—about what is left of the past, about the temporality of what remains, about material and temporal processes to which people and their goods are subject, about the processes of order and entropy, of making, consuming and discarding at the heart of human experience. These elements, and the practices that archaeologists follow to uncover them, is the essence of the archaeological imagination. In this extended essay, renowned archaeological theorist Michael Shanks offers his colleagues and students a window on this imaginative world of past and present and the creative role archaeology can play in uncovering it, analyzing it, and interpreting it.

From Stonehenge to Las Vegas

From Stonehenge to Las Vegas
Author: Cornelius Holtorf
Publisher: Rowman Altamira
Total Pages: 202
Release: 2005
Genre: Social Science
ISBN: 9780759102675

Indiana Jones. Lara Croft. Archaeologist as folk hero, detective, treasure hunter. The meaning of things below the surface. The life history of Stonehenge. Las Vegas' Luxor Hotel. Copies of artifacts as contemporary kitch. The connections between archaeology and contemporary culture are endless. Cornelius Holtorf merges archaeological and cultural theory to take readers on an erudite tour of these intersections, using wide-ranging examples and compelling images to support his often controversial theses. Deliberately blurring the borders between past people and present meanings, this ambitious project seeks no less than the redefinition of the term "archaeology." Equal parts amusing, infuriating, and provocative, this work will interest students and teachers in archaeology, anthropology, cultural studies and human geography, as well as professionals in heritage management and museums.

Archaeology from Space

Archaeology from Space
Author: Sarah Parcak
Publisher: Macmillan + ORM
Total Pages: 231
Release: 2019-07-09
Genre: Social Science
ISBN: 1250198291

Winner of Archaeological Institute of America's Felicia A. Holton Book Award • Winner of the Phi Beta Kappa Prize for Science • An Amazon Best Science Book of 2019 • A Science Friday Best Science Book of 2019 • A Kirkus Reviews Best Nonfiction Book of 2019 • A Science News Best Book of 2019 • Nature's Top Ten Books of 2019 "A crash course in the amazing new science of space archaeology that only Sarah Parcak can give. This book will awaken the explorer in all of us." ?Chris Anderson, Head of TED National Geographic Explorer and TED Prize-winner Dr. Sarah Parcak gives readers a personal tour of the evolution, major discoveries, and future potential of the young field of satellite archaeology. From surprise advancements after the declassification of spy photography, to a new map of the mythical Egyptian city of Tanis, she shares her field’s biggest discoveries, revealing why space archaeology is not only exciting, but urgently essential to the preservation of the world’s ancient treasures. Parcak has worked in twelve countries and four continents, using multispectral and high-resolution satellite imagery to identify thousands of previously unknown settlements, roads, fortresses, palaces, tombs, and even potential pyramids. From there, her stories take us back in time and across borders, into the day-to-day lives of ancient humans whose traits and genes we share. And she shows us that if we heed the lessons of the past, we can shape a vibrant future. Includes Illustrations

Archaeology For Dummies

Archaeology For Dummies
Author: Nancy Marie White
Publisher: John Wiley & Sons
Total Pages: 361
Release: 2008-10-06
Genre: Social Science
ISBN: 047033732X

An objective guide to this fascinating science of history and culture Archaeology continually makes headlines--from recent discoveries like the frozen Copper-Age man in the Italian Alps to the newest dating of the first people in America at over 14,0000 years ago. Archaeology For Dummies offers a fascinating look at this intriguing field, taking readers on-site and revealing little-known details about some of the world's greatest archaeological discoveries. It explores how archaeology attempts to uncover the lives of our ancestors, examining historical dig sites around the world and explaining theories about ancient human societies. The guide also offers helpful information for readers who want to participate in an excavation themselves, as well as tips for getting the best training and where to look for jobs.

Archeology

Archeology
Author: Jane McIntosh
Publisher: Knopf Books for Young Readers
Total Pages: 0
Release: 1994
Genre: Archaeology
ISBN: 9780679865728

Illus. with full-color photos. Take a close-up look at the science and technology of digging up the past--from the 1970 excavation of the legendary city of Troy to the recent find of a Chinese emperor's long-lost grave.

Archaeology, Nation and Race

Archaeology, Nation and Race
Author: Raphael Greenberg
Publisher: Cambridge University Press
Total Pages: 235
Release: 2022-03-17
Genre: History
ISBN: 1009160230

Grounded in decades of research, this book covers contemporary matters such as the entanglement of race and nationalism with archaeology.

Branding Books Across the Ages

Branding Books Across the Ages
Author: Helleke van den Braber
Publisher: Amsterdam University Press
Total Pages: 372
Release: 2021-04-20
Genre: Business & Economics
ISBN: 9048544408

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.