Appeals In Modern Rhetoric
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| Author | : M. Jimmie Killingsworth |
| Publisher | : SIU Press |
| Total Pages | : 194 |
| Release | : 2005-09-26 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780809388264 |
Appeals in Modern Rhetoric: An Ordinary-Language Approach introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, M. Jimmie Killingsworth uses common, accessible language to explain the concept of the rhetorical appeal—meaning the use of language to plead and to please. The result is a practical and innovative guide to understanding how persuasion works that is suitable for graduate and undergraduate courses yet still addresses topics of current interest to specialists. Supplementing the volume are practical and theoretical approaches to the construction and analysis of rhetorical messages and brief and readable examples from popular culture, academic discourse, politics, and the verbal arts. Killingsworth draws on close readings of primary texts in the field, referencing theorists to clarify concepts, while he decodes many of the basic theoretical constructs common to an understanding of identification. Beginning with examples of the model of appeals in social criticism, popular film, and advertising, he covers in subsequent chapters appeals to time, place, the body, gender, and race. Additional chapters cover the use of common tropes and rhetorical narrative, and each chapter begins with definitions of key concepts.
| Author | : Aristotle |
| Publisher | : Arcturus Publishing |
| Total Pages | : 293 |
| Release | : 2020-10-16 |
| Genre | : Philosophy |
| ISBN | : 1398805815 |
'Moral character, so to say, constitutes the most effective means of proof.' In ancient Greece, rhetoric was at the centre of public life. Many writers attempted to provide manuals to help improve debating skills, but it was not until Aristotle produced The Art of Rhetoric in the 4th century bc that the subject had a true masterpiece. As he considered the role of emotion, reason, and morality in speech, Aristotle created essential guidelines for argument and prose style that would influence writers for more than two millennia. Brilliantly explained and carefully reasoned, The Art of Rhetoric remains as relevant today as it was in the assemblies of ancient Athens.
| Author | : Robert J. Connors |
| Publisher | : SIU Press |
| Total Pages | : 314 |
| Release | : 1984 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780809311347 |
Eighteen essays by leading scholars in English, speech communication, education, and philosophy explore the vitality of the classical rhetorical tradition and its influence on both contemporary discourse studies and the teaching of writing. Some of the essays investigate theoretical and historical issues. Others show the bearing of classical rhetoric on contemporary problems in composition, thus blending theory and practice. Common to the varied approaches and viewpoints expressed in this volume is one central theme: the 20th-century revival of rhetoric entails a recovery of the classical tradition, with its marriage of a rich and fully articulated theory with an equally efficacious practice. A preface demonstrates the contribution of Edward P. J.Corbett to the 20th-century revival, and a last chapter includes a bibliography of his works.
| Author | : Kevin Morrell |
| Publisher | : |
| Total Pages | : |
| Release | : 2020 |
| Genre | : Communication in organizations |
| ISBN | : 9781529728644 |
Though the term rhetoric is often used nowadays in a negative sense, the word and concept have origins in antiquity. In ancient philosophy, rhetoric is a neutral term used to describe the science and art of persuasion. The case introduces a simple, three-part structure for understanding rhetoric. The ancient philosopher Aristotle describes three kinds of rhetorical appeal speakers can make to their audiences: the appeal to the speaker's character which he calls ethos; the appeal to reason which he calls logos; and the appeal to the emotions of the audience which he calls pathos. The most effective speeches often combine these appeals. Even though Aristotle was discussing rhetoric in ancient Greece, these three appeals are still used today. To show this in action, the case includes two extracts: one is taken from a famous political document and the second is from a legendary speech by Steve Jobs. If we are a watchful audience and can be aware of these appeals it can be easier to hold speakers to account for what they say and not just how they say it. This can be beneficial when we are employees and have to evaluate the claims made by our senior managers. It can help us as consumers who want to weigh up the claims of advertisers. It can also help if we are citizens listening to politicians who want our vote.
| Author | : Richard Toye |
| Publisher | : Oxford University Press |
| Total Pages | : 137 |
| Release | : 2013-03-28 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0199651361 |
Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.
| Author | : Jeanne Fahnestock |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 249 |
| Release | : 1999 |
| Genre | : Figures of speech |
| ISBN | : 019516542X |
Rhetorical Figures in Science breaks new ground in the rhetorical study of scientific argument as the first book to demonstrate how figures of speech other than metaphor have been used to accomplish key conceptual moves in scientific texts. Examples, both verbal and visual, range across disciplines and centuries to reaffirm the positive value of these once widely-taught devices.
| Author | : Barry Brummett |
| Publisher | : SAGE Publications |
| Total Pages | : 324 |
| Release | : 2017-10-10 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 150631564X |
Rhetoric in Popular Culture, Fifth Edition, shows readers how to apply growing and cutting-edge methods of critical studies to a full spectrum of contemporary issues seen in daily life. Exploring a wide range of mass media including current movies, magazines, advertisements, social networking sites, music videos, and television shows, Barry Brummett uses critical analysis to apply key rhetorical concepts to a variety of exciting examples drawn from popular culture. Readers are guided from theory to practice in an easy-to-understand manner, providing them with a foundational understanding of the definition and history of rhetoric as well as new approaches to the rhetorical tradition. Ideal for courses in rhetorical criticism, the highly anticipated Fifth Edition includes new critical essays and case studies that demonstrate for readers how the critical methods discussed can be used to study the hidden rhetoric of popular culture.
| Author | : Bryan Garsten |
| Publisher | : Harvard University Press |
| Total Pages | : 291 |
| Release | : 2009-03-31 |
| Genre | : Political Science |
| ISBN | : 0674037510 |
In today's increasingly polarized political landscape it seems that fewer and fewer citizens hold out hope of persuading one another. Even among those who have not given up on persuasion, few will admit to practicing the art of persuasion known as rhetoric. To describe political speech as "rhetoric" today is to accuse it of being superficial or manipulative. In Saving Persuasion, Bryan Garsten uncovers the early modern origins of this suspicious attitude toward rhetoric and seeks to loosen its grip on contemporary political theory. Revealing how deeply concerns about rhetorical speech shaped both ancient and modern political thought, he argues that the artful practice of persuasion ought to be viewed as a crucial part of democratic politics. He provocatively suggests that the aspects of rhetoric that seem most dangerous--the appeals to emotion, religious values, and the concrete commitments and identities of particular communities--are also those which can draw out citizens' capacity for good judgment. Against theorists who advocate a rationalized ideal of deliberation aimed at consensus, Garsten argues that a controversial politics of partiality and passion can produce a more engaged and more deliberative kind of democratic discourse.
| Author | : Ward Farnsworth |
| Publisher | : David R. Godine Publisher |
| Total Pages | : 163 |
| Release | : 2010-11 |
| Genre | : Education |
| ISBN | : 1567924670 |
Rhetoric is among the most ancient academic disciplines, and we all use it every day whether expertly or not. This book is a lively set of lessons on the subject. It is about rhetorical figures: practical ways of applying old and powerful principles--repetition and variety, suspense and relief, concealment and surprise, the creation of expectations and then the satisfaction or frustration of them--to the composition of a simple sentence or a complete paragraph. --from publisher description.
| Author | : Aristotle |
| Publisher | : University of Chicago Press |
| Total Pages | : 328 |
| Release | : 2019-03-29 |
| Genre | : Philosophy |
| ISBN | : 022659176X |
A “singularly accurate, readable, and elegant translation [of] this much-neglected foundational text of political philosophy” (Peter Ahrensdorf, Davidson College). For more than two thousand years, Aristotle’s“Art of Rhetoric” has shaped thought on the theory and practice of persuasive speech. In three sections, Aristotle defines three kinds of rhetoric (deliberative, judicial, and epideictic); discusses three rhetorical modes of persuasion; and describes the diction, style, and necessary parts of a successful speech. Throughout, Aristotle defends rhetoric as an art and a crucial tool for deliberative politics while also recognizing its capacity to be misused by unscrupulous politicians to mislead or illegitimately persuade others. Here Robert C. Bartlett offers an authoritative yet accessible new translation of Aristotle’s “Art of Rhetoric,” one that takes into account important alternatives in the manuscript and is fully annotated to explain historical, literary, and other allusions. Bartlett’s translation is also accompanied by an outline of the argument of each book; copious indexes, including subjects, proper names, and literary citations; a glossary of key terms; and a substantial interpretive essay.
