Trust in Buyer-supplier Relationships: a Small and Medium Sized Enterprises Perspective

Trust in Buyer-supplier Relationships: a Small and Medium Sized Enterprises Perspective
Author: Kıvanç V. Ö İnelmen
Publisher:
Total Pages: 518
Release: 2002
Genre: Business ethics
ISBN:

The investigation of salience of trust in economic life was the main issue that was dealt with in this study. For this research, the antecedents of trust in interorganizational business relationships in small-scale enterprises were taken under scrutiny. The choice of small-scale businesses as the subject matter of this study was derived from the perceived need to investigate the potentials of these enterprises. Trust being a multifaceted concept, which could be said to be a mixture of feelings, rational thinking and cultural factors, has implications for all relationships ranging from day-to-day interactions to continuation of a reasonable amount of social capital in a society. In this study, the enterprise owners' (n=412) perceptions about their key suppliers trustworthiness were assessed with the developed questionnaire in 10 sectors from both service and manufacturing, in addition to a number of predictor variables. The purposes were two-fold: investigating the antecedents of trust production in dyadic buyer-supplier relationships, and the level of trust in characteristically different institutional contexts of conventional and novel sectors. The analyses showed that the owners' perceptions about the strength of their sectoral sanctions, the length of buyer-supplier relationship and buyer's propensity to trust were the main sources of trust production, but written contracts were not considered as a trust alternative. More importantly, the analyses showed that there were differences between the owners from the conventional and the novel sectors both in terms of the sources of their trustworthiness perceptions, and the institutionalized ways of making business and dealing with misconduct. In the light of these findings, an outline for a deliberate attempt to expand the radius of trust and effectiveness in business relationships through networks of small enterprises was prepared.

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
Author: Eid, Riyad
Publisher: IGI Global
Total Pages: 427
Release: 2013-03-31
Genre: Business & Economics
ISBN: 1466636327

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.

Buyer-supplier Relationships

Buyer-supplier Relationships
Author: Bruce R. Isaacson
Publisher:
Total Pages: 630
Release: 1996
Genre:
ISBN:

This dissertation examines buyer-supplier relationships, focusing on four issues: 1) What activities distinguish close from arms-length relationships? 2) What antecedents make close relationships more or less likely? 3) What actions are undertaken by buyer and supplier to maintain close relationships? 4) What are the performance outcomes of such relationships? The dissertation builds upon existing literature on transaction cost economics, organizational sociology, and interfirm relationships, and undertakes two empirical studies. The first of these studies uses interviews at nine retailers to develop grounded theory on the nature, components, antecedents, and consequences of buyer-supplier relationships. A series of hypotheses exploring buyer-supplier alliances are developed from the interviews. The second study tests these hypotheses with survey data gathered from 269 buyers at six retailers, as well as 169 vendors.

Handbook of Advances in Trust Research

Handbook of Advances in Trust Research
Author: Reinhard Bachmann
Publisher: Edward Elgar Publishing
Total Pages: 336
Release: 2013-09-30
Genre: Business & Economics
ISBN: 0857931385

The Handbook of Advances in Trust Research represents new and important developments in trust research. The contributors are all prominent and highly respected experts in the field. They provide a contemporary overview of the most crucial issues in cur

Lecture Notes in Management Science

Lecture Notes in Management Science
Author: Kaveh Sheibani
Publisher: Tadbir Institute for Operational Research, Systems Design, and Financial Services
Total Pages: 346
Release: 2008-09-15
Genre: Business & Economics
ISBN: 9640420204

These proceedings gather contributions presented at the 1st International Conference on Applied Operational Research (ICAOR 2008) in Yerevan, Armenia, September 15-17, 2008, published in the series Lecture Notes in Management Science (LNMS). The conference covers all aspects of Operational Research and Management Science (OR/MS) with a particular emphasis on applications.

Customer Relationship Marketing: Theoretical And Managerial Perspectives

Customer Relationship Marketing: Theoretical And Managerial Perspectives
Author: Naresh K Malhotra
Publisher: World Scientific
Total Pages: 371
Release: 2020-12-04
Genre: Business & Economics
ISBN: 1944659730

'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows: