Competitiveness in Emerging Markets

Competitiveness in Emerging Markets
Author: Datis Khajeheian
Publisher: Springer
Total Pages: 596
Release: 2018-05-14
Genre: Business & Economics
ISBN: 3319717227

This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies.

Managing Quality

Managing Quality
Author: David A. Garvin
Publisher: Simon and Schuster
Total Pages: 344
Release: 1988
Genre: Air conditioning
ISBN: 0029113806

Case study research conducted in 1981 in nine US companies and seven Japanese companies.

Business Analytics and Intelligence in Digital Era

Business Analytics and Intelligence in Digital Era
Author: Dr K. Kumuthadevi
Publisher: Alborear (OPC) Pvt. Ltd.
Total Pages: 302
Release: 2022-12-30
Genre: Antiques & Collectibles
ISBN: 8195454240

The International Conference on“Business Analytics and Intelligence in Digital Era” on the 4th and 5th of November 2022. Organized by the Department of B.Com Business Analytics, KPR College of Arts Science and Research (KPRCAS) promoted by the KPR group,is an eminent institution that offers a unique learning experience and equips the young generation with the accurate skill set necessary to meet the unprecedented future challenges in the field of Commerce Specialized with Business Analytics perspectives. ICBA’22 emphases encouraging and promote high-quality research on “AdvancedResearch in Business Analytics and Intelligence in Digital Era" across the globeforAcademicians, Researchers,Industrialiststopresenttheirnovelresearchideasandresultsintheirdomain.AnotablenumberofresearchpapershavebeenreceivedinthedisciplinesofMarketing Analytics, HR Analytics, Banking Analytics, and Cybercrime Analytics, Health Care Analytics, Social Media Analytics, Sports Analytics, Web Analytics, Data Visualization, Cluster and Sentimental Analytics and many more relevant fields

Customer Loyalty

Customer Loyalty
Author: Jill Griffin
Publisher: Jossey-Bass
Total Pages: 260
Release: 1997-06-26
Genre: Business & Economics
ISBN:

Studies show that customer satisfaction does not equate with continued sales--it is the "loyal" customer who resists the competitor's tempting offers. This pragmatic guide outlines a savvy, seven-step process for turning prospects into customers and customers into loyal advocates.

Building Great Customer Experiences

Building Great Customer Experiences
Author: Colin Shaw
Publisher: Springer
Total Pages: 291
Release: 2002-09-13
Genre: Business & Economics
ISBN: 0230554717

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

Proceedings of ICETIT 2019

Proceedings of ICETIT 2019
Author: Pradeep Kumar Singh
Publisher: Springer Nature
Total Pages: 1164
Release: 2019-09-23
Genre: Computers
ISBN: 3030305775

This book presents high-quality, original contributions (both theoretical and experimental) on Information Security, Machine Learning, Data Mining and Internet of Things (IoT). It gathers papers presented at ICETIT 2019, the 1st International Conference on Emerging Trends in Information Technology, which was held in Delhi, India, in June 2019. This conference series represents a targeted response to the growing need for research that reports on and assesses the practical implications of IoT and network technologies, AI and machine learning, data analytics and cloud computing, security and privacy, and next generation computing technologies.

STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC ADVANTAGE, SECOND EDITION

STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC ADVANTAGE, SECOND EDITION
Author: Sahaf, Musadiq A.
Publisher: PHI Learning Pvt. Ltd.
Total Pages: 744
Release: 2019-07-01
Genre: Business & Economics
ISBN: 9388028724

This systematically organized text, now in its second edition, gives an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing. Divided into five parts, the text attempts to provide an explanation and critical analysis of the core concepts that have driven the growth and development of the subject for decades. At the same time, emerging concepts that would shape the scope of the subject have also been highlighted. The book is specifically written for the students who pursue academic and professional programmes in marketing, management and business studies. KEY FEATURES • Provides case studies in the context of Indian business at the end of each chapter to reinforce the understanding of the theory. • Comprises glossary of terms in addition to chapter-end summary, exercises and references. • Emphasizes self-study approach by explaining complex issues in a simple and student-friendly manner. NEW TO THE SECOND EDITION • Entirely revamped and updated to make the book an effective teaching and learning resource. • New chapters on ‘Service Marketing Strategies’, ‘Global Marketing Strategies’ and ‘Internal Marketing: A Tool for Implementation’. • Inclusion of several new sections throughout the text as per the latest development in the field. TARGET AUDIENCE • Marketing MBA • (Specialisation–Marketing)

Advances in Hospitality and Leisure

Advances in Hospitality and Leisure
Author: Joseph S. Chen
Publisher: Emerald Group Publishing
Total Pages: 192
Release: 2021-11-26
Genre: Business & Economics
ISBN: 1800712723

This seventeenth annual volume of Advances in Hospitality and Leisure includes full papers and research notes. Articles involve a quantitative or qualitative approach along with conceptual models.

Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The Mobile Connection

The Mobile Connection
Author: Rich Ling
Publisher: Elsevier
Total Pages: 263
Release: 2004-06-25
Genre: Technology & Engineering
ISBN: 0080518931

Has the cell phone forever changed the way people communicate? The mobile phone is used for "real time coordination while on the run, adolescents use it to manage their freedom, and teens "text to each other day and night. The mobile phone is more than a simple technical innovation or social fad, more than just an intrusion on polite society. This book, based on world-wide research involving tens of thousands of interviews and contextual observations, looks into the impact of the phone on our daily lives. The mobile phone has fundamentally affected our accessibility, safety and security, coordination of social and business activities, and use of public places. Based on research conducted in dozens of countries, this insightful and entertaining book examines the once unexpected interaction between humans and cell phones, and between humans, period. The compelling discussion and projections about the future of the telephone should give designers everywhere a more informed practice and process, and provide researchers with new ideas to last years.*Rich Ling (an American working in Norway) is a prominent researcher, interviewed in the new technology article in the November 9 issue of the New York Times Magazine. *A particularly "good read", this book will be important to the designers, information designers, social psychologists, and others who will have an impact on the development of the new third generation of mobile telephones. *Carefully and wittily written by a senior research scientist at Telenor, Norway's largest telecommunications company, and developer of the first mobile telephone system that allowed for international roaming.