Alternativas Estrategicas Y De Marketing En Distribucion Comercial
Download Alternativas Estrategicas Y De Marketing En Distribucion Comercial full books in PDF, epub, and Kindle. Read online free Alternativas Estrategicas Y De Marketing En Distribucion Comercial ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
| Author | : Gary Armstrong |
| Publisher | : Pearson Educación |
| Total Pages | : 686 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9789702604006 |
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
| Author | : Ricky W. Griffin |
| Publisher | : Pearson Educación |
| Total Pages | : 722 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9789702605973 |
For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
| Author | : Zura Kakushadze |
| Publisher | : Springer |
| Total Pages | : 480 |
| Release | : 2018-12-13 |
| Genre | : Business & Economics |
| ISBN | : 3030027929 |
The book provides detailed descriptions, including more than 550 mathematical formulas, for more than 150 trading strategies across a host of asset classes and trading styles. These include stocks, options, fixed income, futures, ETFs, indexes, commodities, foreign exchange, convertibles, structured assets, volatility, real estate, distressed assets, cash, cryptocurrencies, weather, energy, inflation, global macro, infrastructure, and tax arbitrage. Some strategies are based on machine learning algorithms such as artificial neural networks, Bayes, and k-nearest neighbors. The book also includes source code for illustrating out-of-sample backtesting, around 2,000 bibliographic references, and more than 900 glossary, acronym and math definitions. The presentation is intended to be descriptive and pedagogical and of particular interest to finance practitioners, traders, researchers, academics, and business school and finance program students.
| Author | : José María Sainz de Vicuña Ancín |
| Publisher | : ESIC Editorial |
| Total Pages | : 500 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 9788473562669 |
Este libro viene a responder a la necesidad de una gestión eficiente y moderna por parte de las empresas de distribución comercial, acorde con un mercado formado por unos consumidores cada vez más exigentes e informados. ÍNDICE - Tipologías de comercio (I y II). - Procesos de cambio en el comercio detallista. - Evolución y tendencias. - Los protagonistas del sector. - La Administración. - Comercio tradicional. - Empresas de distribución. - Proveedores.
| Author | : Kenneth C. Laudon |
| Publisher | : Pearson Educación |
| Total Pages | : 618 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9789702605287 |
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
| Author | : Adam M. Brandenburger |
| Publisher | : Crown Currency |
| Total Pages | : 305 |
| Release | : 2011-07-13 |
| Genre | : Business & Economics |
| ISBN | : 0307790541 |
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
| Author | : Nirmalya Kumar |
| Publisher | : Harvard Business Press |
| Total Pages | : 292 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9781422101674 |
The growth in private labels has huge implications for managers on both sides.
| Author | : Rodolfo Vázquez Casielles |
| Publisher | : Paraninfo |
| Total Pages | : 496 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9788497324700 |
Libro de investigación que se articula en cuatro grandes bloques temáticos ampliamente interrelacionados: el marco teórico de la distribución comercial, tipología de empresas de distribución, estrategias de marketing para empresas detallistas y estrategias de distribución comercial en la empresa fabricante. Esperamos que este libro sea de utilidad para todos aquellos que potencialmente puedan estar interesados por los temas de distribución comercial, desde profesores hasta alumnos de grado y postgrado o de programas MBA, así como directivos y ejecutivos responsables de estas decisiones en empresas públicas y privadas o en diferentes organismos gubernamentales.
| Author | : World Bank |
| Publisher | : World Bank Publications |
| Total Pages | : 468 |
| Release | : 1996 |
| Genre | : Business & Economics |
| ISBN | : |
This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.
| Author | : Alberto Bull |
| Publisher | : Santiago, Chile : United Nations, Economic Commission for Latin America and the Caribbean |
| Total Pages | : 202 |
| Release | : 2003 |
| Genre | : Technology & Engineering |
| ISBN | : |
