Comunicación de crisis

Comunicación de crisis
Author: Francisco Marín
Publisher: Editorial Almuzara
Total Pages: 279
Release: 2009-03
Genre: Business & Economics
ISBN: 8483561727

Francisco Marín demuestra que la gestión coherente de la comunicación en situaciones de crisis atenúa los riesgos, impide que se erosione la imagen corporativa y protege la marca.

Alternative Media

Alternative Media
Author: Peter M. Lewis
Publisher: Unesco
Total Pages: 140
Release: 1993
Genre: Language Arts & Disciplines
ISBN:

Nine case-studies of alternative media projects drawn from Asia and the Pacific, the Arab States, the Caribbean, Europe, Latin America and North America. They trace the evolution of the concept of alternative media from its origins to modern times, when it has had to accommodate to new political and economic conditions and fundamental changes in the technological environment.

El plan estratégico de comunicación

El plan estratégico de comunicación
Author: Andrés Aljure
Publisher: Editorial UOC
Total Pages: 174
Release: 2016-05-13
Genre: Business & Economics
ISBN: 8490644152

Toda organización, sea pública, privada, mixta u ONG, requiere de la interacción con “públicos” de diferente índole para lograr sus objetivos. Esa interacción es en esencia un proceso permanente de comunicación que, como tal, requiere ser gestionado. La forma de estructurar dicha gestión con lógica, coherencia, propósito y efectividad es a través del diseño, la elaboración y la implementación de planes estratégicos de comunicación (PEC). Este libro ofrece una completa contextualización del para qué gestionar la comunicación, así como consideraciones, ejemplos y recomendaciones de orden técnico y gerencial para hacerlo. A través de este, también se accede a un método concreto y estructurado que, descrito paso a paso, de manera práctica y específica, provee herramientas plenamente aplicables y presenta lo que usted debe tener en cuenta para diseñar y elaborar un PEC de forma apropiada.

EMT Spanish: Atención Prehospitalaria Basica, Undécima edición

EMT Spanish: Atención Prehospitalaria Basica, Undécima edición
Author: AAOS,
Publisher: Jones & Bartlett Learning
Total Pages: 1615
Release: 2019-01-15
Genre: Medical
ISBN: 1284194051

En 1971, la Academia Americana de Cirujanos Ortopedistas (AAOS) publicó la primera edición de Los Cuidados de Emergencia y Transporte de Enfermos y Heridos y sentó las bases para el entrenamiento de los SEM. Hoy en día, vemos cómo la undécima edición transforma la educación en los SEM llevándola a todo el mundo y ayudando a un desarrollo superior de los proveedores del SEM alrededor del planeta. Con base en los Estándares Nacionales de Educación de los SEM de Estados Unidos de América de y las guías 2015 de RCP/CCE del 2015, la undécima edición ofrece una cobertura completa de cada declaración de competencia con claridad y precisión en un formato conciso que asegura la comprensión del alumno y fomenta el pensamiento critico. Presenta un nuevo material cognitivo y didáctico, junto con nuevas destrezas y características para crear una solución de formación completa e innovadora para proveedores prehospitalarios. Hoy, el paquete de recursos educativos en SEM de la AAOS, desde primeros auxilios y RCP hasta el transporte de cuidados críticos, es el estándar de oro en materiales de capacitación, ofreciendo contenido excepcional y recursos de instrucción que satisfacen las diversas necesidades de los estudiantes y educadores de hoy en día. Contenido medico actualizado de ultima generación La undécima edición se alinea con los estándares médicos actuales — desde PHTLS hasta ILCOR — e incorpora conceptos médicos basados en evidencia para garantizar que los estudiantes e instructores tengan una interpretación precisa y profunda de la ciencia médica y su aplicación en la medicina prehospitalaria de hoy en día. Aplicación al Mundo Real del SEM A través de la evolución de estudios de caso de pacientes en cada capítulo, la undécima edición proporciona a los estudiantes el contexto de mundo real para aplicar los conocimientos adquiridos en cada capitulo clarificando cómo la información se utiliza para la atención de los pacientes en el campo e impulsa a los estudiantes a participar en el pensamiento crítico y la discusión. Una Fundación de por Vida La undécima edición parte de la premisa de que los estudiantes necesitan una base de fundamentos solidos y posteriormente refuerzo apropiado. La undécima edición proporciona a los estudiantes una comprensión amplia de la terminología médica, anatomía, fisiología y fisiopatología. Los conceptos son examinados brevemente y son relacionados con los capítulos posteriores, fortaleciendo los conocimientos fundamentales y ofreciendo un contexto cuando se estudian las emergencias específicas.

A Rendezvous with My Professional Destiny

A Rendezvous with My Professional Destiny
Author: Belmont F. Haydel Ph.D
Publisher: Xlibris Corporation
Total Pages: 379
Release: 2003-11-14
Genre: Business & Economics
ISBN: 1477162666

The books title is not an accident, as Belmont Haydel feels strongly about A Rendezvous with My Professional Destiny. Providence took him to Latin America and other places around the world in macro-economic pursuits. He found his work as an accountant, a military officer, and a diplomat not adequately fulfilling. Gods enlightenment directed him to higher education, where he spent most of his professional years. This book portrays his life through writings, speeches, and service in his chosen fields -- thus, Making a Difference with people and their lives. A compilation of Haydels academic papers and professional works, with selected themes portrayed in eight chapters, is not intended to be a professional autobiography; it constitutes a memoir, which also delves into some of the authors non-professional experiences. The book serves as an historical reference for practitioners and scholars in international business and economics, as well as strategic management and business policy. This digest of the authors works and achievements is intended as an inspirational piece for young people seeking similar professions. Its content also sheds light on a small fragment of history, thus useful to professionals in the scholarly community. This book is not comprehensive; such a volume would be overwhelming. Colleagues and former students contribute their thoughts in the Epilogue Expression section. Dr. Ruben Armiana, President, Sonoma State University, said, Working closely with Belmont, I learned to appreciate his deep commitment to a just and ethical society. this book, which encompasses over 40 years of Belmonts distinguished work in the diplomatic service, business, academics, and consulting, makes significant contributions to the body of literature of several disciplines. Ehab Al-Shihabi, CPA, Manager, KPMG Consulting, wrote, The most important day of my life occurred when I met Dr. Haydel in 1993, while I was an undergraduate student at the University of Jordan We often discuss economics, world affairs, science, religion [his knowledge of Islam I am a Muslim and Christian/Judaeo concepts is astonishing], politics, and law. His wisdom and vision for the future have helped me shape my life. From another reference, Michael Skol, former U.S. Foreign Service Officer and U.S. Ambassador to Venezuela, remarked, This is no mere eyewitness account. It is a chronicle of how one intelligent and broad-minded American served his country and, at the same time, his own spiritual development throughout a distinguished multi-level career. The notable personalities and events are familiar; what is new and intriguing is how Belmont Haydels own unique personality intersected with all that history and led to making some of his own. This compendium includes abstracts of Haydels Masters thesis (Finance and Economics) and Ph.D. dissertation (Management -- Organization Theory & Policy), which are relevant to socio-economic conditions today. Destiny carried him into international affairs, including diplomacy as a U.S. Foreign Service Officer, and academia. He presents his views and research on strategic management of multinational corporations and corporate social responsibility. He traces aspects of his Fulbright experiences in Uruguay (1989) and Jordan (1993), where he lived and worked, continuing to make a difference. Haydel discusses his experiences as a diplomat in the 1960s, as presidential appointee of John F. Kennedy and Lyndon B. Johnson, reflecting the economic tenor of the times, while he fulfilled assignments in the American Embassy, Rio de Janeiro, as vice-consul; the American Consulate General, So Paulo, as commercial attach; and the American Embassy, Buenos Aires, as economic/commercial officer. He presents segments of his economic reporting and commercial and investment pursuits of American businesses, along with his experiences during his protocol ass

Communication for Social Change Anthology

Communication for Social Change Anthology
Author: Alfonso Gumucio Dagron
Publisher: CFSC Consortium, Inc.
Total Pages: 1409
Release: 2006
Genre: Communication in social action
ISBN: 0977035794

Contains nearly 200 readings published between 1927 and 2005, in English or translated from other languages, on the historical roots and pioneering thinking regarding communication for social change. Covers a variety of topics, including the radio, tv and other mass communication, information and communication technology, the digital gap, the formation of an information society, national information policies, participatory decision making, communication of development, pedagogy and entertainment education, HIV/AIDS communication for prevention, etc.

Author:
Publisher: Religacion Press
Total Pages: 148
Release:
Genre:
ISBN:

A Rendezvous with My Professional Destiny

A Rendezvous with My Professional Destiny
Author: Belmont F. Haydel
Publisher: Xlibris Corporation
Total Pages: 379
Release: 2003-11-14
Genre: Business & Economics
ISBN: 1401080642

"Working closely with Belmont I learned to appreciate his deep commitment to a just and ethical society. He has a deep devotion to the principles of a democratic society and a passion for education. I know that this book, which encompasses over 40 years of Belmont's distinguished work in the diplomatic service, business, academics, and consulting, makes significant contributions to the body of literature of several disciplines. His international business papers are of special interest as they truly develop important theories and actions for international commerce and social responsibility."—Ruben Armiñana, Ph. D., President, Sonoma State University, Rohnert Park, CA."Seldom does one have the opportunity to share in the experiences of a true American diplomat like Belmont Haydel, who has made this book a personal read on the 'business' of international enterprise and government relations. The reader will be captivated by the interpersonal observations of Dr. Haydel's students, friends, and professional associates, as they draw from what he has taught them. The essence of this book comes from understanding what it takes to be a diplomat in good and bad times. This work is timely, given the uncertainty of the present international scenario."—Roy A. Herberger, Jr., Ph. D., President, "Thunderbird, " The American Graduate School of International Management, Glendale, AZ."This no mere eyewitness account. It is a chronicle of how one intelligent and broad-minded American served his country and, at the same time, his own spiritual development throughout a distinguished multi-level career. The notable personalities and events are familiar; what is new and intriguing is how Belmont Haydel's own unique personality intersected with all that history and led to making some of his own."—Michael Skol, former U. S. Ambassador to Venezuela and Assistant Secretary of State for Latin America

Communication and Smart Technologies

Communication and Smart Technologies
Author: Álvaro Rocha
Publisher: Springer Nature
Total Pages: 600
Release: 2021-09-30
Genre: Technology & Engineering
ISBN: 9811657920

This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2021), jointly organized by Universidad del Rosario (Bogotá, Colombia); the University of Vigo (Galicia, Spain); the University of Santiago de Compostela-Equipo de Investigaciones Políticas (Galicia, Spain); the University of A Coruña (Galicia, Spain); and the Information and Technology Management Association (ITMA), during September 2021. It covers recent advances in the field of digital communication and processes digital social media, software, big data, data mining, and intelligent systems.