Air Wars Television Advertising In Election Campaigns 1952 2004 4th Edition
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| Author | : Darrell M West |
| Publisher | : CQ Press |
| Total Pages | : 244 |
| Release | : 2005-03-15 |
| Genre | : Political Science |
| ISBN | : 9781568029337 |
A comprehensive analysis of television campaign advertising since the beginning of television. The latest edition covers the polarizing 2004 elections and the backdrop to them, including the Sept. 11, 2001 terror attacks and the wars in Iraq and Afghanistan. With data from the 2004 campaign presented throughout the text, coverage also includes mate
| Author | : Steven A. Seidman |
| Publisher | : Peter Lang |
| Total Pages | : 360 |
| Release | : 2008 |
| Genre | : Antiques & Collectibles |
| ISBN | : 9780820486161 |
How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.
| Author | : Frank W. Baker |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 230 |
| Release | : 2009-06-04 |
| Genre | : Political Science |
| ISBN | : |
Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.
| Author | : Glenn H. Utter |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 386 |
| Release | : 2008-06-10 |
| Genre | : Political Science |
| ISBN | : 1598840703 |
This handbook provides a sweeping overview of U.S. campaign and election reform efforts, past and present, from the introduction of the secret ballot to touch-screen voting. Emphasizing the major electoral reforms since 2000, this second edition of Campaign and Election Reform investigates the development of the American electoral system from colonial times to the present. It chronicles efforts to expand suffrage, reform campaign financing, and prevent vote fraud, and traces the development of election technology from the paper ballot to the lever voting machine, from the punch-card ballot to the optical-scan and touch-screen systems. The book also explores alternative voting systems, such as preference voting and proportional representation, and compares the U.S. electoral process with the voting systems of selected European democracies. Campaign and Election Reform, Second Edition is essential reading for any citizen who wants to understand the U.S. electoral system, what's wrong with it, and how it might be fixed.
| Author | : Michael Parkin |
| Publisher | : Routledge |
| Total Pages | : 253 |
| Release | : 2014-02-05 |
| Genre | : Political Science |
| ISBN | : 1135911452 |
Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate—from long shot primary contender to major party nominee—hitting the talk show circuit at some point during the campaign. This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns. The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations. The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting. Talk Show Campaigns shows that this is more than a gimmick—it’s a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.
| Author | : Andrew Potter |
| Publisher | : McClelland & Stewart |
| Total Pages | : 310 |
| Release | : 2010-04-06 |
| Genre | : Social Science |
| ISBN | : 1551993473 |
One of Canada's hippest, smartest cultural critics takes on the West's defining value. We live in a world increasingly dominated by the fake, the prepackaged, the artificial: fast food, scripted reality TV shows, Facebook "friends," and fraudulent memoirs. But people everywhere are demanding the exact opposite, heralding "authenticity" as the cure for isolated individualism and shallow consumerism. Restaurants promote the authenticity of their cuisine, while condo developers promote authentic loft living and book reviewers regularly praise the authenticity of a new writer's voice. International bestselling author Andrew Potter brilliantly unpacks our modern obsession with authenticity. In this perceptive and thought-provoking blend of pop culture, history, and philosophy, he finds that far from serving as a refuge from modern living, the search for authenticity often creates the very problems it's meant to solve.
| Author | : Jay Wendland |
| Publisher | : Lexington Books |
| Total Pages | : 195 |
| Release | : 2017-06-30 |
| Genre | : Political Science |
| ISBN | : 1498532101 |
Every four years Americans are inundated with campaign activities from candidates attempting to become the next president of the United States. An under-researched area of these campaign activities are campaign visits—rallies, town hall meetings, and candidate meet-and-greets for example. Almost all candidates conduct visits, yet we do not have a good understanding of how they affect voters. Wendland tackles four big questions throughout Campaigns That Matter: 1) Do campaigns matter? 2) Are campaign visits strategic? 3) Do visits help mobilize voters? 4) Do visits impact candidate preference? Using a unique set of data that includes all visits conducted throughout the 2008, 2012, and 2016 presidential nominating contests, Wendland explores how these visits affected voters compared to traditional measures of advertisements, campaign spending, and momentum. In doing so, Wendland has provided us with a more comprehensive picture of how voters make decisions in the voting booth.
| Author | : Christopher H. Sterling |
| Publisher | : SAGE Publications |
| Total Pages | : 3131 |
| Release | : 2009-09-23 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1452261520 |
"Written in a clear and accessible style that would suit the needs of journalists and scholars alike, this encyclopedia is highly recommended for large news organizations and all schools of journalism." —Starred Review, Library Journal Journalism permeates our lives and shapes our thoughts in ways we′ve long taken for granted. Whether we listen to National Public Radio in the morning, view the lead story on the Today show, read the morning newspaper headlines, stay up-to-the-minute with Internet news, browse grocery store tabloids, receive Time magazine in our mailbox, or watch the nightly news on television, journalism pervades our daily activities. The six-volume Encyclopedia of Journalism covers all significant dimensions of journalism, including print, broadcast, and Internet journalism; U.S. and international perspectives; history; technology; legal issues and court cases; ownership; and economics. The set contains more than 350 signed entries under the direction of leading journalism scholar Christopher H. Sterling of The George Washington University. In the A-to-Z volumes 1 through 4, both scholars and journalists contribute articles that span the field′s wide spectrum of topics, from design, editing, advertising, and marketing to libel, censorship, First Amendment rights, and bias to digital manipulation, media hoaxes, political cartoonists, and secrecy and leaks. Also covered are recently emerging media such as podcasting, blogs, and chat rooms. The last two volumes contain a thorough listing of journalism awards and prizes, a lengthy section on journalism freedom around the world, an annotated bibliography, and key documents. The latter, edited by Glenn Lewis of CUNY Graduate School of Journalism and York College/CUNY, comprises dozens of primary documents involving codes of ethics, media and the law, and future changes in store for journalism education. Key Themes Consumers and Audiences Criticism and Education Economics Ethnic and Minority Journalism Issues and Controversies Journalist Organizations Journalists Law and Policy Magazine Types Motion Pictures Networks News Agencies and Services News Categories News Media: U.S. News Media: World Newspaper Types News Program Types Online Journalism Political Communications Processes and Routines of Journalism Radio and Television Technology
| Author | : Jeffrey M. Stonecash |
| Publisher | : Routledge |
| Total Pages | : 391 |
| Release | : 2010-06-10 |
| Genre | : Political Science |
| ISBN | : 1135282048 |
Our portraits of voters, their relationship to parties, and the behavior of elected party members have changed significantly within the last 10 to 15 years. Characterizations of dealignment and decreased importance of parties have been fairly rapidly replaced by a focus on party polarization. Voters are becoming more ideological and the debate is now about the relative role of ideology, religious attachment, views on immigration, and class in affecting party identification and voting. In a short period of time we have gone from concern that parties are not responsive or sufficiently different to whether polarization has become too great. This volume, with contributions from some of the most noted scholars of political parties, brings together assessments of these changes to provide a comprehensive overview of current trends in the field. It serves as an excellent companion to courses on parties and elections, and a useful overview for scholars and students of American politics generally.
| Author | : Jennifer Lees-Marshment |
| Publisher | : Routledge |
| Total Pages | : 327 |
| Release | : 2014-08-28 |
| Genre | : Political Science |
| ISBN | : 1136212183 |
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
