The dates sector is an important business sector for Jordan because of its potential to contribute to Jordan's economic growth, to increase livelihoods for farmers and workers including women and to adhere to water efficient practices. It is important that Jordan positions this sector competitively among global direct and non-direct competitors. In this book, the reader will learn about the study to establish a market positioning strategy for Jordanian date products through conducting market, competition and trade analysis, identifying Jordan’s competitive advantage and unique selling propositions (USPs) in the date’s sector, performing demographic, geographic and behavioural segmentation of the date’s sector in Jordan, and establishing targeting, and positioning strategy for the sector.