African Market Strategies
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| Author | : Acha Leke |
| Publisher | : Harvard Business Press |
| Total Pages | : 270 |
| Release | : 2018-10-30 |
| Genre | : Business & Economics |
| ISBN | : 1633694410 |
The Definitive Guide to Doing Business in Africa For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized--while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood; it's known to many executives in the West only by its reputation for complexity, conflict, and corruption. Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises. From senior leaders in McKinsey's African offices and a leading executive on the continent, this book draws on in-depth proprietary research by the McKinsey Global Institute as well as McKinsey's extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent. Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives looking to expand their existing operations in Africa--and for those seeking a road map to access this vast, untapped market for the first time.
| Author | : Gekonge, Christopher O. |
| Publisher | : IGI Global |
| Total Pages | : 391 |
| Release | : 2013-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1466645717 |
Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions. Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments presents the basic business modeling for developing appropriate strategies in exploiting these business opportunities in the emerging economy in Africa. This book offers insight into the challenges and successes aiming to encourage researchers and students of business in creating a value for doing business in Africa.
| Author | : Landry Signe |
| Publisher | : Brookings Institution Press |
| Total Pages | : 361 |
| Release | : 2020-04-07 |
| Genre | : Business & Economics |
| ISBN | : 0815737394 |
Africa welcomes business investment and offers some of the world's highest returns and impacts Africa has tremendous economic potential and offers rewarding opportunities for global businesses looking for new markets and long-term investments with favorable returns. Africa has been one of the world's fastest-growing regions over the past decade, and by 2030 will be home to nearly 1.7 billion people and an estimated $6.7 trillion worth of consumer and business spending. Increased political stability in recent years and improving regional integration are making market access easier, and business expansion will generate jobs for women and youth, who represent the vast majority of the population. Current economic growth and poverty-alleviation efforts mean that more than 43 percent of the continent's people will reach middle- or upper-class status by 2030. Unlocking Africa's Business Potential examines business opportunities in the eight sectors with the highest potential returns on private investment—the same sectors that will foster economic growth and diversification, job creation, and improved general welfare. These sectors include: consumer markets, agriculture and agriprocessing, information and communication technology, manufacturing, oil and gas, tourism, banking, and infrastructure and construction. The book's analysis of these sectors is based on case studies that identify specific opportunities for investment and growth, along with long-term market projections to inform decision-making. The book identifies potential risks to business and offers mitigation strategies. It also provides policymakers with solutions to attract new business investments, including how to remove barriers to business and accelerate development of the private sector.
| Author | : Landry Signé |
| Publisher | : Cambridge University Press |
| Total Pages | : 231 |
| Release | : 2017-08-31 |
| Genre | : Business & Economics |
| ISBN | : 1107173078 |
This book examines postcolonial strategies for economic development in Africa from the 1960s to the present day.
| Author | : Robert H. Bates |
| Publisher | : Univ of California Press |
| Total Pages | : 216 |
| Release | : 2014-04-12 |
| Genre | : Business & Economics |
| ISBN | : 0520282566 |
Following independence, most countries in Africa sought to develop, but their governments pursued policies that actually undermined their rural economies. Examining the origins of Africa’s “growth tragedy,” Markets and States in Tropical Africa has for decades shaped the thinking of practitioners and scholars alike. Robert H. Bates’s analysis now faces a challenge, however: the revival of economic growth on the continent. In this edition, Bates provides a new preface and chapter that address the seeds of Africa’s recovery and discuss the significance of the continent’s success for the arguments of this classic work.
| Author | : Marcel Kitissou |
| Publisher | : Adonis & Abbey Publishers Ltd |
| Total Pages | : 205 |
| Release | : 2007-08-31 |
| Genre | : Reference |
| ISBN | : 1909112801 |
China, in the past five years, has developed a proactive global policy and is emerging as a new global power with particular focus on developing countries in Central Asia, Southeast Asia, Latin America and Africa. What is the role of Africa in China's emerging global foreign policy? In 1998, China's aid to Africa was $107 million. By 2004, it had reached $2.7 billion, 26% of its international assistance that year. In 2005, Africa-China trade reached $40 billion, 35% up from the previous year. China is interested mainly in four sectors: infrastructure projects, regional banks such as the African Development Bank, training of African professionals particularly in economic management, and institutions of higher education with the goal of establishing Chinese language programs. The human factor is also important. Chinese Diaspora is fast increasing. For example, in Zambia, it grew from 3,000 to 30,000 in ten years and, in South Africa, from practically none to 300,000. African countries constitute a new market for Chinese products. They also provide a source of raw materials. Today, the continent supplies 30% of China's import of oil and gas, Angola being the largest supplier with 522,000 barrels of oil per day to China. The last five years, Chinese oil companies spent $15 billion acquiring oil fields and local companies. The appetite for raw materials goes beyond oil and gas and China's foreign political strategy is primarily to solve its own domestic problems and protect its interests in the global arena. Will Africa be a pawn or a player in this emerging geopolitical game? Will China's deepening relations with the continent represent a new opportunity for African countries to negotiate a new partnership and skillfully use it to the best advantage of their citizens? These are some of the questions contributors to the volume have tried to answer by examining various facets of these deepening relations and underlining areas of concerns as well as the opportunities for mutually rewarding relations.
| Author | : Moyo, Theresa |
| Publisher | : CODESRIA |
| Total Pages | : 406 |
| Release | : 2015-03-02 |
| Genre | : Business & Economics |
| ISBN | : 2869785712 |
This book revisits the perennial challenge that scholars, economists, and politicians have been grappling with since the 1960s. Development, in this book, has been defined in a context that projects it as a multidimensional and complex process which seeks to enhance the human, social, economic and cultural welfare of the people. This book calls for a rethinking of trade and industry for Africa's development. It uses data drawn from national development plans and strategies, and trade and industry issues have been prioritized at the continental level, in key policy documents. On the whole Africa's industry and trade performance have been poor in spite of national, regional, and continental plans. The contributors to this volume propose some alternative strategies and policies which are necessary for trade and industry to grow and to contribute to the well-being of Africa's people. It calls for a developmental trade and industry policy which, fundamentally, must be people-centred. African states should invest time, energy and resources to develop policies which will take into consideration African realities.The different contributors are aware that Africa has experienced strong economic growth in the recent past but this growth has largely been due to a strong demand for Africa's primary commodity exports. It has also been a result of increases in productivity and domestic investment and remittances from Africans living in the Diaspora. It is important to note that despite this unprecedented growth performance, the impact of trade and industry on development has been limited. The book argues that a structural transformation of Africa's economies is inevitable if Africa is to achieve the shift from the dominant paradigm of production and export of primary goods. The various contributors to this book agree that there is need to rethink policy and strategy in order to achieve industrial development in Africa. There is no unique solution or answer that can fit all situations as African countries are not the same. While Africa can draw lessons from other regions which have successfully industrialized, this book argues that policies and strategies will have to be adapted to country-specific situations and circumstances.
| Author | : Ghorbani, Ali |
| Publisher | : IGI Global |
| Total Pages | : 357 |
| Release | : 2013-12-31 |
| Genre | : Business & Economics |
| ISBN | : 1466648651 |
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in todays economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
| Author | : Emmanuel Mogaji |
| Publisher | : Routledge |
| Total Pages | : 243 |
| Release | : 2020-01-20 |
| Genre | : Business & Economics |
| ISBN | : 1000027880 |
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.
| Author | : Alice Enama |
| Publisher | : GRIN Verlag |
| Total Pages | : 91 |
| Release | : 2017-09-04 |
| Genre | : Business & Economics |
| ISBN | : 3668516839 |
Master's Thesis from the year 2017 in the subject Business economics - Market research, grade: 1,5, , language: English, abstract: Due to the harsh situation that exists in Africa - such as diseases, social uprising, ethnic war, serious unemployment - and with its 54 countries with different growth rates, infrastructure, trade agreement, tax regulations, different consumer patterns, culture and level of technological, it appears difficult to conduct a profitable business there. Companies wanting to survive and succeed in such challenging environment need to build their core competitive and develop their own unique development strategy. The company's strategy is vital for all companies, deciding the sustainable development of the enterprise. Based on a case study of Nestle Company in Nigeria, this paper focuses on the development strategy of the African market development strategy for the African research. First of all, on the basis of the research background and significance, the external development environment of the Company in Nigeria has been studied, through the applied management theory of strategic management, marketing, management economics, the PESTEL analysis method and the Porter’s five forces model. From the internal resources and ability of Nestle Nigeria Plc, this paper expounds the internal conditions of the company. Afterwards, the opportunities, threats, advantages and disadvantages of the company will be explored via a SWOT analysis. At the end, the factors of Nestlé’s success in Africa will be studied in depth, its key success in Nigeria explained and some strategies for the development of other companies in Africa enumerated in order to provide some guidance and valuable suggestions for those companies.
