Advertising Intensity and Market Concentration Within Selected Product Categories
| Author | : Kent Michael Lancaster |
| Publisher | : |
| Total Pages | : 376 |
| Release | : 1979 |
| Genre | : Advertising |
| ISBN | : |
Advertising Intensity And Market Concentration Within Selected Product Categories
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How Advertising Can Have Largely Anticompetitive Effects in One Sector But Largely Procompetitive Effects in Another
| Author | : Kent M. Lancaster |
| Publisher | : |
| Total Pages | : 62 |
| Release | : 1979 |
| Genre | : Advertising |
| ISBN | : |
Impact Of Product Diversification On The Profitability Of Selected Indian Companies A Study
| Author | : Dr Surovi Gupta |
| Publisher | : Archers & Elevators Publishing House |
| Total Pages | : |
| Release | : |
| Genre | : Antiques & Collectibles |
| ISBN | : 9386501546 |
Handbook of Marketing
| Author | : Barton A Weitz |
| Publisher | : SAGE |
| Total Pages | : 618 |
| Release | : 2006-08-11 |
| Genre | : Business & Economics |
| ISBN | : 9781412921206 |
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
The Ultimate Secrets of Advertising
| Author | : John Philip Jones |
| Publisher | : SAGE |
| Total Pages | : 254 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 076192244X |
Represents the first attempt to demonstrate, with the use of a substantial database, the full panoply of advertising's effect on consumer purchasing of a brand. John Philip Jones provides 'inside' information about how advertising works, if it works, and how much of it works. In addition, he explains how to present, determine, measure, and analyze the medium- and long-term effects of advertising--COVER.
Hearings, Reports and Prints of the Senate Select Committee on Small Business
| Author | : United States. Congress. Senate. Select Committee on Small Business |
| Publisher | : |
| Total Pages | : 1392 |
| Release | : 1971 |
| Genre | : Legislative hearings |
| ISBN | : |
Marketing Management: Text and Cases Indian Context
| Author | : Tapan K. Panda |
| Publisher | : Excel Books India |
| Total Pages | : 780 |
| Release | : 2009 |
| Genre | : Marketing |
| ISBN | : 9788174465481 |
Proceedings, Western Marketing Educators' Association, 1981 Conference : Oakland Airport Hilton Inn, Oakland, California, April 23-25, 1981
| Author | : Western Marketing Educators Association (U.S.). Conference |
| Publisher | : |
| Total Pages | : 104 |
| Release | : 1981 |
| Genre | : Advertising |
| ISBN | : |
Food Industries
| Author | : J. Mark |
| Publisher | : CRC Press |
| Total Pages | : 820 |
| Release | : 2020-11-26 |
| Genre | : Mathematics |
| ISBN | : 1000153010 |
This volume deals with the diverse range of industries concerned with the supply and processing of food in the UK. It covers sources relating to food production and processing, including foodstuffs supplied from abroad, and also fish supply and processing.
