Advertising In Modern And Postmodern Times
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| Author | : Pamela Odih |
| Publisher | : SAGE |
| Total Pages | : 249 |
| Release | : 2007-04-30 |
| Genre | : Business & Economics |
| ISBN | : 1848605064 |
How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.
| Author | : Cram101 Textbook Reviews |
| Publisher | : Academic Internet Pub Incorporated |
| Total Pages | : 68 |
| Release | : 2011-08 |
| Genre | : Business & Economics |
| ISBN | : 9781619054288 |
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780761941903 .
| Author | : Martin P. Davidson |
| Publisher | : Routledge |
| Total Pages | : 229 |
| Release | : 2013-09-27 |
| Genre | : Social Science |
| ISBN | : 1136109722 |
Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both consumer and object, with contemporary cultural theory. Martin Davidson follows the creation of successful campaigns and explores how advertising has succeeded in setting the tone for even larger aspects of our material and personal lives. With the impact of postmodernism and popular culture, and the subsequent collapse of the old anti-advertising critique, the books reveals how advertising came to be embraced as the idiom of the enterprise culture, and how it became central to the decades assault on traditional notions of political and cultural value. Martin Davidson explores the wider implications of advertising's dominance for cultural theory, art, anthropology and language. Finally, Martin Davidson asks how this new critique will have to develop if the industry's new credibility is to be maintained.
| Author | : Cram101 Textbook Reviews |
| Publisher | : Cram101 |
| Total Pages | : 62 |
| Release | : 2013-05 |
| Genre | : |
| ISBN | : 9781490206387 |
Never HIGHLIGHT a Book Again Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook. Accompanys: 9780521673761
| Author | : Pamela Odih |
| Publisher | : Routledge |
| Total Pages | : 308 |
| Release | : 2016-03-03 |
| Genre | : Social Science |
| ISBN | : 1317185013 |
Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding, techno-political convergences between the social and political, and the marking of a new exciting geo-political terrain for cultural politics in global times. Tracing global advertising practices to the cultural politics commonly manifested in the postmodern political caesura of advertising, this book makes use of extensive case studies, whilst drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour to illustrate the manner in which advertising continues to revolutionize the political sphere. As such, it will be of interest to a range of readers across media studies, cultural studies and sociology.
| Author | : Philip J. Kitchen |
| Publisher | : Springer |
| Total Pages | : 286 |
| Release | : 2014-12-02 |
| Genre | : Business & Economics |
| ISBN | : 1137388552 |
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.
| Author | : Yilmaz, Recep |
| Publisher | : IGI Global |
| Total Pages | : 400 |
| Release | : 2019-06-28 |
| Genre | : Business & Economics |
| ISBN | : 1522597913 |
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
| Author | : Iain MacRury |
| Publisher | : Routledge |
| Total Pages | : 337 |
| Release | : 2008-12-19 |
| Genre | : Business & Economics |
| ISBN | : 1134530501 |
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
| Author | : Christopher Chávez |
| Publisher | : Rutgers University Press |
| Total Pages | : 128 |
| Release | : 2024-09-13 |
| Genre | : Social Science |
| ISBN | : 1978838859 |
Focusing on Havana Club rum as a case study, Isle of Rum examines the ways in which Western cultural producers, working in collaboration with the Cuban state, have assumed responsibility for representing Cuba to the outside world. Christopher Chávez focuses specifically on the role of advertising practitioners, musicians, filmmakers, and visual artists, who stand to benefit economically by selling an image of Cuba to consumers who desperately crave authentic experiences that exist outside of the purview of the marketplace. Rather than laying claim to authentic Cuban culture, Chávez explores which aspects of Cuban culture are deemed most compelling and, therefore, most profitable by corporate marketers. As a joint venture between the Cuban state and Pernod Ricard, a global spirits marketer based in Paris, Havana Club embodies the larger process of economic reform, which was meant to reintegrate Cuba into global markets during Cuba’s Special Period in a Time of Peace.
| Author | : Y?lmaz, Recep |
| Publisher | : IGI Global |
| Total Pages | : 633 |
| Release | : 2018-07-06 |
| Genre | : Social Science |
| ISBN | : 1522553584 |
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
