Advertising And Consumption
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Author | : Everardo Rocha |
Publisher | : Routledge |
Total Pages | : 165 |
Release | : 2021-11-22 |
Genre | : Social Science |
ISBN | : 1000467481 |
This book argues for the study of consumption and its relationship with media images, particularly advertising, from a cultural perspective. Focused on Brazil, it draws on decades of research by the author and engages with theory and concepts from a range of classic anthropological works. The chapters examine how advertising professionals view their craft, the resistance to capitalism amongst native Brazilians, images of women and their bodies in magazines, and the case of the first soccer player to become a national media celebrity. Rocha supports the study of consumption as a classification system that materializes culture and creates relations between people and goods. The book presents advertising as a mode of magical thinking that mediates the passage from the machine-driven sphere of production to the humanized sphere of consumption, converting meaningless impersonal things into goods that have name, origin, identity and purpose. It will be of interest to anthropologists, sociologists and others working on advertising, marketing, communications, and consumer research.
Author | : Mica Nava |
Publisher | : Routledge |
Total Pages | : 369 |
Release | : 2013-11-05 |
Genre | : Art |
ISBN | : 1136181725 |
Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.
Author | : William Leiss |
Publisher | : Routledge |
Total Pages | : 681 |
Release | : 2013-05-13 |
Genre | : Business & Economics |
ISBN | : 1135887330 |
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
Author | : William Leiss |
Publisher | : Psychology Press |
Total Pages | : 442 |
Release | : 1990 |
Genre | : Business & Economics |
ISBN | : 9780415903547 |
Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Author | : Joseph Turow |
Publisher | : |
Total Pages | : 460 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : |
Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the nature, process, and social implications of advertising and consumer culture for society
Author | : Eastin, Matthew S. |
Publisher | : IGI Global |
Total Pages | : 768 |
Release | : 2010-07-31 |
Genre | : Business & Economics |
ISBN | : 1605667935 |
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Author | : Lea Tappert |
Publisher | : GRIN Verlag |
Total Pages | : 11 |
Release | : 2021-07-27 |
Genre | : Business & Economics |
ISBN | : 3346447847 |
Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, , language: English, abstract: The following work will deal with the topic of commercial influence towards the consumer by using different strategies in different types of media. The AIDA strategy works consciously. Its aim is to make the customer pay attention to the advertisement, to make them feel involved and to develop a wish for the product. Using repetitions, emotions and addressing a community are strategies that work subconsciously. Repetitions stay in mind for a longer time and connect the advertisement to a picture of the brand. Emotions are created by leading through a story and making the consumer feel good to create a positive emotion about the product, too. Using the community works with the help of idols and with the opinion of the majority of people to make the consumer follow a certain sense of belonging. The strategies are types of communication because the supplier sends a message through an advertisement to the consumer who shows a reaction to the advertisement. Digital advertising is the future if advertising. Search engines, Social Media Channels and video platforms are used to advertise because people spend more time on their mobile phone than on a desktop, watching TV or listing to the radio. For the suppliers, it is easy to collect personal date online. Using the personal data, they create personalized advertisements to offer more successful advertisements by knowing the consumer’s wishes better. That means, the consumer has to pay attention to be less influenced by all these strategies.
Author | : Gad Saad |
Publisher | : Psychology Press |
Total Pages | : 361 |
Release | : 2007-02-05 |
Genre | : Business & Economics |
ISBN | : 1135608253 |
The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi
Author | : William Leiss |
Publisher | : |
Total Pages | : 432 |
Release | : 2018 |
Genre | : BUSINESS & ECONOMICS |
ISBN | : 9781138094550 |
Fourth edition revised by Kyle Asquith
Author | : Arthur Asa Berger, San Francisco State University |
Publisher | : Rowman & Littlefield Publishers |
Total Pages | : 260 |
Release | : 2011-04-16 |
Genre | : Social Science |
ISBN | : 1442206705 |
Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.