Advanced Applications Of Network Analysis In Marketing Science
Download Advanced Applications Of Network Analysis In Marketing Science full books in PDF, epub, and Kindle. Read online free Advanced Applications Of Network Analysis In Marketing Science ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Chinmay Kakatkar |
Publisher | : BoD – Books on Demand |
Total Pages | : 169 |
Release | : 2018-02-09 |
Genre | : Business & Economics |
ISBN | : 3746068118 |
The world today is becoming a highly connected place. Firms, consumers and the devices they use are increasingly part of a complex, global network of connected entities. These networks represent a gold mine for marketing scholars that may be interested in developing a better understanding of consumer behavior, and for practitioners who are keen to discover new ways of gaining and retaining customers. This cumulative dissertation focuses on the use of network analysis to generate and analyze novel data in marketing. The work moves beyond the scope of traditional social network analysis to consider networks composed of different types of nodes at varying levels of granularity. The key aim is to demonstrate that network analysis can be used to investigate novel explanatory and outcome variables that hold contextual meaning and can deepen our understanding of the research question at hand. Essay 1 develops a predictive method based on product networks to identify customer projects in a retail setting. Essays 2 and 3 show the value of network analysis in new product development by recasting product ideas as networks of their constituent features. Essay 4 leverages network thinking to enable novel analyses of the fragmented and anonymized event data that will be generated in abundance by the Internet of Things. Ultimately, the essays showcase a selection of advanced applications of network analysis in marketing science that are arguably of value to scholars as well as practitioners, and likely to gain in relevance in the future.
Author | : Stanley Wasserman |
Publisher | : SAGE Publications |
Total Pages | : 320 |
Release | : 1994-07-27 |
Genre | : Social Science |
ISBN | : 1452253919 |
Social network analysis, a method for analyzing relationships between social entities, has expanded over the last decade as new research has been done in this area. How can these new developments be applied effectively in the behavioral and social sciences disciplines? In Advances in Social Network Analysis, a team of leading methodologists in network analysis addresses this issue. They explore such topics as ways to specify the network contents to be studied, how to select the method for representing network structures, how social network analysis has been used to study interorganizational relations via the resource dependence model, how to use a contact matrix for studying the spread of disease in epidemiology, and how cohesion and structural equivalence network theories relate to studying social influence. It also offers statistical models for social support networks. Advances in Social Network Analysis is useful for researchers involved in general research methods and qualitative methods, and who are interested in psychology and sociology.
Author | : Mohammad Gouse Galety |
Publisher | : John Wiley & Sons |
Total Pages | : 260 |
Release | : 2022-04-28 |
Genre | : Technology & Engineering |
ISBN | : 1119836735 |
SOCIAL NETWORK ANALYSIS As social media dominates our lives in increasing intensity, the need for developers to understand the theory and applications is ongoing as well. This book serves that purpose. Social network analysis is the solicitation of network science on social networks, and social occurrences are denoted and premeditated by data on coinciding pairs as the entities of opinion. The book features: Social network analysis from a computational perspective using python to show the significance of fundamental facets of network theory and the various metrics used to measure the social network. An understanding of network analysis and motivations to model phenomena as networks. Real-world networks established with human-related data frequently display social properties, i.e., patterns in the graph from which human behavioral patterns can be analyzed and extracted. Exemplifies information cascades that spread through an underlying social network to achieve widespread adoption. Network analysis that offers an appreciation method to health systems and services to illustrate, diagnose, and analyze networks in health systems. The social web has developed a significant social and interactive data source that pays exceptional attention to social science and humanities research. The benefits of artificial intelligence enable social media platforms to meet an increasing number of users and yield the biggest marketplace, thus helping social networking analysis distribute better customer understanding and aiding marketers to target the right customers. Audience The book will interest computer scientists, AI researchers, IT and software engineers, mathematicians.
Author | : John Scott |
Publisher | : SAGE Publications |
Total Pages | : 641 |
Release | : 2011-05-25 |
Genre | : Social Science |
ISBN | : 1847873952 |
This sparkling Handbook offers an unrivalled resource for those engaged in the cutting edge field of social network analysis. Systematically, it introduces readers to the key concepts, substantive topics, central methods and prime debates. Among the specific areas covered are: Network theory Interdisciplinary applications Online networks Corporate networks Lobbying networks Deviant networks Measuring devices Key Methodologies Software applications. The result is a peerless resource for teachers and students which offers a critical survey of the origins, basic issues and major debates. The Handbook provides a one-stop guide that will be used by readers for decades to come.
Author | : Filippo Menczer |
Publisher | : Cambridge University Press |
Total Pages | : 275 |
Release | : 2020-01-30 |
Genre | : Science |
ISBN | : 1108579612 |
Networks are everywhere: networks of friends, transportation networks and the Web. Neurons in our brains and proteins within our bodies form networks that determine our intelligence and survival. This modern, accessible textbook introduces the basics of network science for a wide range of job sectors from management to marketing, from biology to engineering, and from neuroscience to the social sciences. Students will develop important, practical skills and learn to write code for using networks in their areas of interest - even as they are just learning to program with Python. Extensive sets of tutorials and homework problems provide plenty of hands-on practice and longer programming tutorials online further enhance students' programming skills. This intuitive and direct approach makes the book ideal for a first course, aimed at a wide audience without a strong background in mathematics or computing but with a desire to learn the fundamentals and applications of network science.
Author | : Nripendra P. Rana |
Publisher | : Springer Nature |
Total Pages | : 337 |
Release | : 2019-11-11 |
Genre | : Business & Economics |
ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author | : Ömer Faruk Ertuğrul |
Publisher | : Springer Nature |
Total Pages | : 283 |
Release | : |
Genre | : |
ISBN | : 3031694996 |
Author | : Atsuyuki Okabe |
Publisher | : John Wiley & Sons |
Total Pages | : 252 |
Release | : 2012-07-02 |
Genre | : Mathematics |
ISBN | : 1119967767 |
In the real world, there are numerous and various events that occur on and alongside networks, including the occurrence of traffic accidents on highways, the location of stores alongside roads, the incidence of crime on streets and the contamination along rivers. In order to carry out analyses of those events, the researcher needs to be familiar with a range of specific techniques. Spatial Analysis Along Networks provides a practical guide to the necessary statistical techniques and their computational implementation. Each chapter illustrates a specific technique, from Stochastic Point Processes on a Network and Network Voronoi Diagrams, to Network K-function and Point Density Estimation Methods, and the Network Huff Model. The authors also discuss and illustrate the undertaking of the statistical tests described in a Geographical Information System (GIS) environment as well as demonstrating the user-friendly free software package SANET. Spatial Analysis Along Networks: Presents a much-needed practical guide to statistical spatial analysis of events on and alongside a network, in a logical, user-friendly order. Introduces the preliminary methods involved, before detailing the advanced, computational methods, enabling the readers a complete understanding of the advanced topics. Dedicates a separate chapter to each of the major techniques involved. Demonstrates the practicalities of undertaking the tests described in the book, using a GIS. Is supported by a supplementary website, providing readers with a link to the free software package SANET, so they can execute the statistical methods described in the book. Students and researchers studying spatial statistics, spatial analysis, geography, GIS, OR, traffic accident analysis, criminology, retail marketing, facility management and ecology will benefit from this book.
Author | : Pal, Madhumangal |
Publisher | : IGI Global |
Total Pages | : 615 |
Release | : 2019-08-30 |
Genre | : Computers |
ISBN | : 1522593829 |
In the world of mathematics and computer science, technological advancements are constantly being researched and applied to ongoing issues. Setbacks in social networking, engineering, and automation are themes that affect everyday life, and researchers have been looking for new techniques in which to solve these challenges. Graph theory is a widely studied topic that is now being applied to real-life problems. The Handbook of Research on Advanced Applications of Graph Theory in Modern Society is an essential reference source that discusses recent developments on graph theory, as well as its representation in social networks, artificial neural networks, and many complex networks. The book aims to study results that are useful in the fields of robotics and machine learning and will examine different engineering issues that are closely related to fuzzy graph theory. Featuring research on topics such as artificial neural systems and robotics, this book is ideally designed for mathematicians, research scholars, practitioners, professionals, engineers, and students seeking an innovative overview of graphic theory.
Author | : D. Barbucha |
Publisher | : IOS Press |
Total Pages | : 484 |
Release | : 2013-05-14 |
Genre | : Computers |
ISBN | : 1614992541 |
The field of agent and multi-agent systems is concerned with the development and evaluation of sophisticated, AI-based, problem solving and control architectures for both single and multi-agent systems. This book presents the proceedings of the 7th KES Conference on Agent and Multi-agent Systems – Technologies and Applications (KES-AMSTA 2013), held in Hue City, Vietnam, in May 2013. The KES-AMSTA 2013 conference provides an internationally respected forum for scientific research in the technologies and applications of agent and multi-agent systems. In all, 44 papers were selected for oral presentation and publication in this volume. Special attention is paid to the feature topics of intelligent technologies and applications in the area of e-health, social networking, self-organizing systems, economics and trust management. Other topics covered include: agent oriented software engineering; beliefs engineering; desires and intentions representation; agent cooperation, coordination, negotiation, organization and communication; distributed problem-solving; specification of agent communication languages; formalization of ontologies; and conversational agents. The book highlights new trends and challenges in agent and multi-agent research, and will be of interest to the research community working in the fields of artificial intelligence, collective computational intelligence, robotics, dialogue systems and, in particular, agent and multi-agent systems, technologies and applications.