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Inside Apple
| Author | : Adam Lashinsky |
| Publisher | : Business Plus |
| Total Pages | : 138 |
| Release | : 2012-01-25 |
| Genre | : Business & Economics |
| ISBN | : 1455512176 |
Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
Driven
| Author | : David Kiley |
| Publisher | : John Wiley & Sons |
| Total Pages | : 348 |
| Release | : 2004-04-02 |
| Genre | : Business & Economics |
| ISBN | : 9780471269205 |
An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent. David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.
Imaginative Communities
| Author | : Robert Govers |
| Publisher | : Reputo Press |
| Total Pages | : 180 |
| Release | : 2018-09-10 |
| Genre | : Social Science |
| ISBN | : 9082826518 |
Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched. This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities.
Brand Admiration
| Author | : C. Whan Park |
| Publisher | : John Wiley & Sons |
| Total Pages | : 292 |
| Release | : 2016-09-16 |
| Genre | : Business & Economics |
| ISBN | : 1119308070 |
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Holiday Hearts
| Author | : Diana Day-Admire |
| Publisher | : Bold Strokes Books Inc |
| Total Pages | : 247 |
| Release | : 2021-12-14 |
| Genre | : Fiction |
| ISBN | : 1636791298 |
Logan Brady is dreading coming out to her family over the holidays. She’s just lost her job, her life is a mess, and the last thing she needs is to be at the center of her family’s passion for drama. Mick Finnegan survives on coffee, adrenaline, and one-night stands that don’t complicate her entrepreneurial lifestyle. She doesn’t have anyone she’s close to, so when an old college friend invites her to spend the holidays with his family, she jumps at the chance for a good old-fashioned Christmas. Logan and Mick are on the same hellish flight from DC to Kansas City, become stranded in Chicago overnight, and share the only available hotel room. Their chemistry is undeniable, and a fling seems like a fine idea, until Logan’s brother shows up, and they realize they’re going to be spending the entire holiday together. Being home for the holidays is complicated, and Logan and Mick are one food fight and a ride to jail away from learning to live without fear and love without limits.
Admiration and Awe
| Author | : Antonio Urquízar Herrera |
| Publisher | : Oxford University Press |
| Total Pages | : 289 |
| Release | : 2017 |
| Genre | : Architecture |
| ISBN | : 0198797451 |
This book explores the appropriation of Islamic architecture by Spanish historians during the sixteenth and seventeenth centuries, illuminating its relationship to the development of Spanish national identity.
Management Lessons from the Mayo Clinic (PB)
| Author | : Leonard L. Berry |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 310 |
| Release | : 2008-05-31 |
| Genre | : Business & Economics |
| ISBN | : 0071590749 |
Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Service business authority Leonard Berry and Mayo Clinic marketing administrator Kent Seltman explain how the Clinic implements and maintains its strategy, adheres to its management system, executes its care model, and embraces new knowledge - invaluable lessons for managers and service providers of all industries. Drs. Berry and Seltman had the rare opportunity to study Mayo Clinic's service culture and systems from the inside by conducting personal interviews with leaders, clinicians, staff, and patients, as well as observing hundreds of clinician-patient interactions. The result is a book about how the Clinic's business concept produces stellar clinical results, organizational efficiency, and interpersonal service. By examining the operating principles that guide every management decision at this legendary healthcare institution, the authors Demonstrate how a great service brand evolves from the core values that nourish and protect it Extrapolate instructive business lessons that apply outside healthcare Illustrate the benefits of pooling talent and encouraging teamwork Relate historical events and perspectives to the present-day Mayo Clinic Share inspiring stories from staff and patients An innovative analysis of this exemplary institution, Management Lessons from Mayo Clinic presents a proven prescription for creating sustainable service excellence in any organization.
Admired and Understood
| Author | : Michael L. Stapleton |
| Publisher | : University of Delaware Press |
| Total Pages | : 256 |
| Release | : 2004 |
| Genre | : History |
| ISBN | : 9780874138498 |
Admired and Understood analyzes Behn's only pure verse collection, Poems upon Several Occasions (1684), and situates her in her literary milieu as a poet. Behn's book demonstrates her desire for acceptance in her literary culture, to be admired and understood, as she puts its, the antitheses of what many surmise from reading her other works - that she saw herself primarily as a guerilla critic of her culture's views on race, class, and gender. The introduction to Admired and Understood argues that her colleagues thought of her as poet first, rather than as a dramatist, reviews current criticism about Behn, and provides a brief overview of late seventeenth-century poetical theory. The first chapter explains the intricately interwoven structure of Behn's collection. The next two chapters concern intertextual linkages between Behn and Abraham Cowley, as well as the influence of Thomas Creech's translations of Horace, Theocritus, and Lucretius on her poetics. The ensuing chapters concern Behn's response to Rochester's libertine aesthetic, a close reading of On a Juniper-Tree (a poem central to her collection), Katherine Philips as Behn's most important predecessor as a woman writin
The Mutual Admiration Society
| Author | : Mo Moulton |
| Publisher | : Basic Books |
| Total Pages | : 411 |
| Release | : 2019-11-05 |
| Genre | : History |
| ISBN | : 1541644468 |
A group biography of renowned crime novelist Dorothy L. Sayers and the Oxford women who stood at the vanguard of equal rights Dorothy L. Sayers is now famous for her Lord Peter Wimsey and Harriet Vane detective series, but she was equally well known during her life for an essay asking "Are Women Human?" Women's rights were expanding rapidly during Sayers's lifetime; she and her friends were some of the first women to receive degrees from Oxford. Yet, as historian Mo Moulton reveals, it was clear from the many professional and personal obstacles they faced that society was not ready to concede that women were indeed fully human. Dubbing themselves the Mutual Admiration Society, Sayers and her classmates remained lifelong friends and collaborators as they fought for a truly democratic culture that acknowledged their equal humanity. A celebration of feminism and female friendship, The Mutual Admiration Society offers crucial insight into Dorothy L. Sayers and her world.
