A Typology of Service Firms in International Markets
Author | : Paul Patterson |
Publisher | : |
Total Pages | : 20 |
Release | : 1994 |
Genre | : Market surveys |
ISBN | : 9780864183170 |
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Author | : Paul Patterson |
Publisher | : |
Total Pages | : 20 |
Release | : 1994 |
Genre | : Market surveys |
ISBN | : 9780864183170 |
Author | : Markus Venzin |
Publisher | : OUP Oxford |
Total Pages | : 387 |
Release | : 2009-01-22 |
Genre | : Business & Economics |
ISBN | : 0191560189 |
A new era of global banking and insurance is emerging, with leading banks eager to serve international markets. This book explores the issues that arise for banks in their strategic choices as they move into these new international markets. Building an International Financial Services Firm challenges conventional assumptions from the international management literature on topics such as the limits of globalization, the importance of cultural and institutional distance, the nature of economies of scale and scope, the existence of first mover advantages, the logic behind the global value chain configuration, the speed and timing of market entry, as well as organizational architecture. It focuses on fundamental strategic decisions such as when, where, and how to enter foreign markets and how to design the organizational architecture of the multinational financial services firm. Using simple theoretical frameworks illustrated by case examples, this book provides a thorough guide to the challenges of the international market for financial services firms, both for those working in the financial services industry, and researchers studying the area.
Author | : EIBA |
Publisher | : Emerald Group Publishing |
Total Pages | : 349 |
Release | : 2010-11-08 |
Genre | : Business & Economics |
ISBN | : 0857240889 |
This volume of Progress in International Business Research includes a selection of 13 papers from the 35th European International Business Academy Annual Conference, which was held in Valencia (Spain) from the 13th to the 15th of December 2009.
Author | : S. Tamer Cavusgil |
Publisher | : Business Expert Press |
Total Pages | : 136 |
Release | : 2009-08-01 |
Genre | : Business & Economics |
ISBN | : 1606490133 |
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
Author | : Paul Patterson |
Publisher | : |
Total Pages | : 27 |
Release | : 1995 |
Genre | : International trade |
ISBN | : 9780864183781 |
Author | : Kiefer Lee |
Publisher | : Oxford University Press |
Total Pages | : 605 |
Release | : 2012-03-29 |
Genre | : Business & Economics |
ISBN | : 0199609705 |
'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
Author | : Jorma Larimo |
Publisher | : Emerald Group Publishing |
Total Pages | : 296 |
Release | : 2009-10-31 |
Genre | : Business & Economics |
ISBN | : 1848559577 |
Comprises of a selection of competitive papers from the 34th European International Business Academy Annual Conference, held in Tallinn, Estonia in December 2008, with the theme International Business and the Catching-up Economies: Challenges and Opportunities.
Author | : Richard Fletcher |
Publisher | : Pearson Higher Education AU |
Total Pages | : 747 |
Release | : 2013-08-28 |
Genre | : Business & Economics |
ISBN | : 1442561254 |
International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
Author | : Christopher Moore |
Publisher | : Routledge |
Total Pages | : 271 |
Release | : 2007-03-30 |
Genre | : Business & Economics |
ISBN | : 1136393811 |
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Author | : Dirk Klimkeit |
Publisher | : Springer Nature |
Total Pages | : 717 |
Release | : 2024 |
Genre | : International business enterprises |
ISBN | : 3031503457 |
Zusammenfassung: This textbook examines how service firms manage their international operations. For the first time, it brings together insights from the fragmented literature on this subject into an accessible textbook. Further, it is unique in its focus on service firms' internationalization and international management. Beginning with an overview of the international environment in which service firms operate, it subsequently describes multinational service firms and their internationalization processes, strategies and organization. Unlike most texts on international services, the book goes beyond internationalization to address the ongoing management of service firms. It not only addresses functions such as global service marketing, financial management and human resource management, but also discusses aspects such as global account management, global service delivery and international project management, as well as the topical issue of managing distributed virtual teams. A dedicated chapter focuses on offshore shared services and business process outsourcing. These chapters are complemented by a discussion on international corporate governance and corporate social responsibility. The book is intended for students preparing for international careers in the service sector. Each chapter includes case studies, illustrations, highlighted definitions, a chapter summary and exercises