A Twenty First Century Guide To Aldersonian Marketing Thought
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| Author | : Ben Wooliscroft |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 572 |
| Release | : 2006-02-23 |
| Genre | : Business & Economics |
| ISBN | : 0387281819 |
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
| Author | : Ben Wooliscroft |
| Publisher | : Springer |
| Total Pages | : 0 |
| Release | : 2008-11-01 |
| Genre | : Business & Economics |
| ISBN | : 9780387507828 |
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
| Author | : Mark Tadajewski |
| Publisher | : |
| Total Pages | : 376 |
| Release | : 2008 |
| Genre | : Marketing |
| ISBN | : |
| Author | : |
| Publisher | : |
| Total Pages | : 164 |
| Release | : 2007 |
| Genre | : Marketing |
| ISBN | : |
| Author | : |
| Publisher | : |
| Total Pages | : 1206 |
| Release | : 2006 |
| Genre | : American literature |
| ISBN | : |
| Author | : |
| Publisher | : |
| Total Pages | : 348 |
| Release | : 2006 |
| Genre | : Economics |
| ISBN | : |
| Author | : Robert Bartels |
| Publisher | : Publishing Horizons, Incorporated |
| Total Pages | : 406 |
| Release | : 1988 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : Shelby D. Hunt |
| Publisher | : Routledge |
| Total Pages | : 512 |
| Release | : 2014-12-18 |
| Genre | : Business & Economics |
| ISBN | : 1317465148 |
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
| Author | : Pauline Maclaran |
| Publisher | : SAGE |
| Total Pages | : 546 |
| Release | : 2009-12-04 |
| Genre | : Business & Economics |
| ISBN | : 144620698X |
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
| Author | : Michael J. Baker |
| Publisher | : Routledge |
| Total Pages | : 907 |
| Release | : 2016-04-14 |
| Genre | : Business & Economics |
| ISBN | : 1134506120 |
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
