A Short Course in International Marketing Blunders

A Short Course in International Marketing Blunders
Author: Charles Mitchell
Publisher:
Total Pages: 192
Release: 2001-08
Genre: Business failures
ISBN: 9781885073600

This book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.

A short course in international marketing [electronic resource]

A short course in international marketing [electronic resource]
Author: Jeffrey E. Curry
Publisher: World Trade Press
Total Pages: 192
Release: 2009
Genre: Export marketing
ISBN: 1607800071

A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.

A short course in international intellectual property rights [electronic resource]

A short course in international intellectual property rights [electronic resource]
Author: Karla C. Shippey
Publisher: World Trade Press
Total Pages: 196
Release: 2009
Genre: Intellectual property (International law)
ISBN: 1607800055

Do you or your company possess copyrights, brands, patents, trademarks, designs, or other related rights? If so, you have great opportunities in the new global marketplace, but you are also at great risk. A Short Course in International Intellectual Prope.

Localization Strategies for Global E-Business

Localization Strategies for Global E-Business
Author: Nitish Singh
Publisher: Cambridge University Press
Total Pages: 347
Release: 2012
Genre: Business & Economics
ISBN: 1107008891

The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.