A Research Agenda For Brand Management In A New Era Of Consumerism
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| Author | : Ceridwyn King |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 0 |
| Release | : 2023-09-28 |
| Genre | : |
| ISBN | : 9781803925509 |
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation. Illustrating the significant depth and breadth of research in brand management, contributors explore both foundational topics and contemporary work in the field. They synthesise diverse approaches to provide a holistic and dynamic understanding of the major areas of brand management. Alongside this theoretical taxonomy of the field, this Research Agenda also examines the application of branding principles and best practices in common business contexts. Chapters analyse cutting-edge developments in brand management research including brand co-creation, conscientious brands, online brand communities, non-profit branding, and internal brand management. Providing a concise overview of key brand management topics and illustrating important areas for further research, this Research Agenda will be an invaluable resource for doctoral students and scholars in marketing, strategic management, and branding.
| Author | : Ceridwyn King |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 317 |
| Release | : 2023-09-06 |
| Genre | : Business & Economics |
| ISBN | : 1803925515 |
Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Gbadamosi, Ayantunji |
| Publisher | : IGI Global |
| Total Pages | : 594 |
| Release | : 2016-05-31 |
| Genre | : Business & Economics |
| ISBN | : 1522502831 |
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
| Author | : Gbadamosi, Ayantunji |
| Publisher | : IGI Global |
| Total Pages | : 451 |
| Release | : 2019-01-11 |
| Genre | : Business & Economics |
| ISBN | : 1522579079 |
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.
| Author | : Peter Dahler-Larsen |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 256 |
| Release | : 2021-06-25 |
| Genre | : Political Science |
| ISBN | : 1839101083 |
This unique Research Agenda addresses salient current issues in evaluation research, offering a broad perspective on the role of evaluation in society.
| Author | : C. Michael Hall |
| Publisher | : Routledge |
| Total Pages | : 243 |
| Release | : 2020-12-29 |
| Genre | : Business & Economics |
| ISBN | : 1000340260 |
The sustainability of tourism is increasingly under question given the challenges of overtourism, COVID-19 and the contribution of tourism to climate and environmental change. Degrowth and Tourism provides an original response to the central problem of growth in tourism, an imperative that has been intrinsic within tourism practice, and directs the reader to rethink the impacts of tourism and possible alternatives beyond the sustainable growth discourse. Using a multi-scaled approach to investigate degrowth’s macro effects and micro indications in tourism, this book frames degrowth in tourism in terms of business, destination and policy initiatives. It uses a combination of empirical research, case studies and theory to offer new perspectives and approaches to analyse issues related to overtourism, COVID-19, small-scale tourism operations and entrepreneurship, mobility and climate change in tourism. Interdisciplinary chapters provide studies on animal-based tourism, nature-based tourism, domestic tourism, developing community-centric tourism and many other areas, within the paradigm of degrowth. This book offers significant insight on both the implications of degrowth paradigm in tourism studies and practices, as well as tourism’s potential contributions to the degrowth paradigm, and will be essential reading for all those interested in sustainable tourism and transformations through tourism.
| Author | : Elisabeth Dunne |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 697 |
| Release | : 2013-11-05 |
| Genre | : Education |
| ISBN | : 1781904243 |
This book highlights some of the national and global agendas and issues, from emerging sectors, to the meaning of student engagement for different stakeholders. It provides a backdrop to themes of student engagement as well as examples of innovative and inspiring means of engaging with students in practice, empowering them to take responsibility wi
| Author | : Sinnappan, Punitha |
| Publisher | : IGI Global |
| Total Pages | : 318 |
| Release | : 2023-07-10 |
| Genre | : Business & Economics |
| ISBN | : 1668481421 |
One of the greatest global challenges is to integrate economic growth and welfare with environmental sustainability. The 12th goal under the United Nations Sustainable Development Goals (SDG-12) addresses this challenge by calling for sustainable consumption and production patterns. It is a holistic and responsible approach that entails the production, acquisition, consumption, and disposal of goods and services based on their pro-environmental benefits. Consumers want to act green, but they expect businesses to lead the way. As such, marketers are playing an important role in encouraging green consumerism by reinforcing sustainability in behavioral patterns. Actionable steps need to be taken to encourage sustainable consumption and align consumers’ behaviors with their stated preferences. Achieving Economic Growth and Welfare Through Green Consumerism offers a comprehensive analysis of green consumerism, taking into account the diversity of views and debates surrounding the ideology. The diversity of topics and multidisciplinary viewpoints offer an insightful overview of the nature of green consumerism, its manifestations, issues, and practices. Covering topics such as consumption behavior, green marketing tools, and purchasing behavior, this premier reference source is a pivotal resource for business leaders, business analysts, economists, marketers, students and educators of higher education, researchers, and academicians.
| Author | : Sudeshna Basu Mukherjee |
| Publisher | : CRC Press |
| Total Pages | : 362 |
| Release | : 2021-10-21 |
| Genre | : Social Science |
| ISBN | : 1000407276 |
This new volume looks at a selection of important issues resulting from the digitization of society, which has fundamentally transformed organizations. These new technological innovations are creating new opportunities as well as new challenges. This volume considers the emerging paradigm of digitization in economy and society, which covers a wide spectrum of digitization processes and consequences, accelerated by the current COVID-19 pandemic, the lockdown scenario, and the increase in digitization by individuals, businesses, and governments. The book explores digital social trends, digital marketing, and the service industry, as well as the societal consequences of technologies and solutions to those problems. The diverse topics include the societal impact of digitization on gender issues, virtual relationships, e-government, online privacy, the gig economy (using Uber as an example), work life changes, online education, online media health public service advertisements, loneliness of the elderly, and more. This book is essential reading for students and faculty of social sciences, economics, and management technology to understand the broad dimensions of digitization in our everyday life and the theoretical and practical utilization and outcome of digitization.
