A Professional And Practitioners Guide To Public Relations Research Measurement And Evaluation
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Author | : David Michaelson |
Publisher | : Business Expert Press |
Total Pages | : 251 |
Release | : 2017-01-24 |
Genre | : Business & Economics |
ISBN | : 163157762X |
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
Author | : David Michaelson |
Publisher | : |
Total Pages | : 0 |
Release | : 2017 |
Genre | : Public relations |
ISBN | : 9781631577611 |
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
Author | : David Michaelson |
Publisher | : |
Total Pages | : 286 |
Release | : 2014 |
Genre | : Public relations |
ISBN | : 9781786843579 |
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book will provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will act as a guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This outstanding contribution takes a best practices approach--one that focuses on taking the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that focuses on establishing the profession's impact on the client's return on investment in the public relations function, whether that function be aimed at internal or external audiences using standardized measures. By the end of the book, you will understand why and how research is conducted and will be able to apply best practice standards to any research done by supply-side vendors or internal research departments.
Author | : Don W. Stacks |
Publisher | : Business Expert Press |
Total Pages | : 242 |
Release | : 2010-07-06 |
Genre | : Business & Economics |
ISBN | : 1606491024 |
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
Author | : Tom Watson |
Publisher | : Kogan Page Publishers |
Total Pages | : 256 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 0749449799 |
Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.
Author | : Tom Watson |
Publisher | : Kogan Page Publishers |
Total Pages | : 208 |
Release | : 2014-06-03 |
Genre | : Business & Economics |
ISBN | : 0749468904 |
Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.
Author | : Tom Watson |
Publisher | : Kogan Page Publishers |
Total Pages | : 228 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 9780749443061 |
Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.
Author | : Betteke van Ruler |
Publisher | : Routledge |
Total Pages | : 435 |
Release | : 2009-09-11 |
Genre | : Business & Economics |
ISBN | : 1135593264 |
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Author | : Marcia W. DiStaso |
Publisher | : Business Expert Press |
Total Pages | : 196 |
Release | : 2017-10-17 |
Genre | : Business & Economics |
ISBN | : 1947098985 |
Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful. Readers will learn the essentials of communicating with investors, the stock market, governance, reputation, and more. With the rise of activist investors, investor relations officers serve as guardians of one of a company's most important assets-its reputation. This book serves as a guide to understanding the history of investor relations and how it has evolved in the age of activist investors. Included are discussions about managing an investor relations program, assessing reputations and how to measure the impact of investor relations efforts. By the end of the book, you will understand the strategic role of investor relations and how activism impacts corporate storytelling, risk, crisis, events, and analyst relations.
Author | : Jesper Falkheimer |
Publisher | : Edward Elgar Publishing |
Total Pages | : 523 |
Release | : 2022-12-13 |
Genre | : Business & Economics |
ISBN | : 1800379897 |
Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.