A Practical Guide To Media Research
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Know Your Audience
| Author | : Dennis List |
| Publisher | : |
| Total Pages | : 312 |
| Release | : 2005 |
| Genre | : Radio audiences |
| ISBN | : 9781869333447 |
Advertising and Media Research
| Author | : Justice Hamilton |
| Publisher | : Scientific e-Resources |
| Total Pages | : 314 |
| Release | : 2018-11-16 |
| Genre | : |
| ISBN | : 1839474165 |
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising and media research explains the complexities of planning in a fast-moving non-complex style. As we enter the new century of transformed advertising techniques and marketing challenges. Research is to find out something new, and advertising research is to find out how advertising works effectively and guide in making effective advertising decisions. There are various kinds of advertising research, and these include pre-testing, post-testing, campaign research, and measuring advertising effectiveness. Advertising follows logically after listening to consumer requirements, introducing productive conditions, distributing the goods. However, the actual sequence - and emphasis deriving from the diverse sub-cultures - can be quite differentiated. The effects of the different mass media on social, psychological and physical aspects. Research survey that segments the people based on what television programs they watch, radio they listen and magazines they read. Media research makes use of scientific methods of research. It aims at providing an objective, unbiased evaluation of data. First the research problem is identified, and then a prescribed set of procedures of research is followed to investigate the problem. Only thereafter comes report of the findings. This book is more catered to readers who have no background on the media. It is more informational than instructional. It's great if you are looking into learning about how the media works per se but not if you are concerned about effectively positioning your products in the market.
Promoting Health: A Practical Guide - E-Book
| Author | : Angela Scriven |
| Publisher | : Elsevier Health Sciences |
| Total Pages | : 267 |
| Release | : 2010-05-04 |
| Genre | : Medical |
| ISBN | : 0702044393 |
Promoting Health is a seminal text that has been used in the training and education of health promoters over the last 25 years and has shaped health promotion practice in the UK. This 6th edition has undergone significant revision by a new author, Angela Scriven, a leading academic widely published in the health-promotion field, bringing it up to date with current practice. The text provides an accessible practical guide for all those involved in health promotion. Concerned with the what, why, who and how of health promotion, it is invaluable to students of the discipline. Fully updated to meet the needs of today’s public health practitioners Case studies and exercises enable application of ideas Provides practice and guidance on report writing, running meetings and working with the media and influencing policy Discusses working with groups and networks, as well as individual clients User-friendly, interactive style New, contemporary format
HAND BOOK ON RESEARCH METHODOLOGY A PRACTICAL GUIDE FOR DOING RESEARCH
| Author | : Dr.N.V.SREEDHARAN, Dr. A.S. AMBILY |
| Publisher | : Archers & Elevators Publishing House |
| Total Pages | : |
| Release | : |
| Genre | : Antiques & Collectibles |
| ISBN | : 9390996996 |
Applied Mass Communication Theory
| Author | : Jack Rosenberry |
| Publisher | : Routledge |
| Total Pages | : 362 |
| Release | : 2017-05-18 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1134974280 |
Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.
Media Research Methods
| Author | : Ina Bertrand |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 386 |
| Release | : 2017-10-13 |
| Genre | : Social Science |
| ISBN | : 1350306665 |
This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research. Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism.
The Routledge Encyclopedia of Citizen Media
| Author | : Mona Baker |
| Publisher | : Routledge |
| Total Pages | : 931 |
| Release | : 2020-10-21 |
| Genre | : Political Science |
| ISBN | : 1317215060 |
This is the first authoritative reference work to map the multifaceted and vibrant site of citizen media research and practice, incorporating insights from across a wide range of scholarly areas. Citizen media is a fast-evolving terrain that cuts across a variety of disciplines. It explores the physical artefacts, digital content, performative interventions, practices and discursive expressions of affective sociality that ordinary citizens produce as they participate in public life to effect aesthetic or socio-political change. The seventy-seven entries featured in this pioneering resource provide a rigorous overview of extant scholarship, deliver a robust critique of key research themes and anticipate new directions for research on a variety of topics. Cross-references and recommended reading suggestions are included at the end of each entry to allow scholars from different disciplinary backgrounds to identify relevant connections across diverse areas of citizen media scholarship and explore further avenues of research. Featuring contributions by leading scholars and supported by an international panel of consultant editors, the Encyclopedia is essential reading for undergraduate and postgraduate students as well as researchers in media studies, social movement studies, performance studies, political science and a variety of other disciplines across the humanities and social sciences. It will also be of interest to non-academics involved in activist movements and those working to effect change in various areas of social life.
A Practical Guide To Instructional Design
| Author | : Henry Ellington & Baharuddin Aris |
| Publisher | : Penerbit UTM |
| Total Pages | : 368 |
| Release | : 2000 |
| Genre | : Instructional systems |
| ISBN | : 9789835201912 |
Ewles and Simnett's Promoting Health: A Practical Guide - E-Book
| Author | : Angela Scriven |
| Publisher | : Elsevier Health Sciences |
| Total Pages | : 276 |
| Release | : 2023-08-09 |
| Genre | : Medical |
| ISBN | : 032388346X |
The eighth edition of this seminal guide is designed to support public health practitioners in keeping up-to-date amid the rapidly changing, complex challenges and contexts facing population health in the twenty-first century. Suitable for both undergraduates and postgraduates across a range of professions, the Practical Guide provides theories, principles and competencies for effective health promotion in multiple settings. The book is organised into three parts, covering an overview of the public health landscape, the essentials of planning and management, and how to develop capabilities across a range of activities. The text has been fully updated to examine new issues facing public health, including restructuring of the UK sector post-European Union; COVID-19 and its public health impact and legacy; economic and cost of living influences on population health; and the role of the internet and social media misinformation. - Includes promotion of healthier living, working with communities and effective communication - Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice - Explores the increasing influence of the internet, both in terms of its use for health promotion and its negative influence on wellbeing and health - Describes changes to the structure and organisation of public health in the UK, including the latest policies and national strategies - Accessible writing style – makes it easy to learn and remember - Case studies bring theory to life - Practice points help readers structure study - Latest evidence on the response to the COVID-19 pandemic – a permeating theme throughout the book - All policy sections updated to reflect current policy frameworks and agendas - New health data plus recent research on the comparative effectiveness of different approaches to health promotion and public health practice - All case studies replaced with current scenarios; more global examples of public health and health promotion action - Fully updated references and practice examples
