A Position Paradox In Sponsored Search Auctions
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| Author | : Koen W. De Bock |
| Publisher | : Routledge |
| Total Pages | : 428 |
| Release | : 2016-03-23 |
| Genre | : Business & Economics |
| ISBN | : 1317185285 |
While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management. An impressive list of contributors including many of the thought-leaders in database marketing from across the world bring together chapters that combine the best academic research and business applications. The result is a definitive guide and reference for marketing and brand analysts, masters students, teachers and researchers in marketing analytics. The proliferation of marketing platforms and channels and the complexity of customer interactions create an urgent need for a multidisciplinary and analytical toolkit. Advanced Database Marketing is a resource to enable marketers to achieve insights and increased financial performance; to provide them with the capability to implement and evaluate approaches to marketing that will meet, in equal measure, the changing needs of customers and the businesses that serve them.
| Author | : Tie-Yan Liu |
| Publisher | : Springer |
| Total Pages | : 512 |
| Release | : 2014-11-25 |
| Genre | : Computers |
| ISBN | : 331913129X |
This book constitutes the thoroughly refereed conference proceedings of the 10th International Conference on Web and Internet Economics, WINE 2014, held in Beijing, China, in December 2014. The 32 regular and 13 short papers were carefully reviewed and selected from 107 submissions and cover results on incentives and computation in theoretical computer science, artificial intelligence, and microeconomics.
| Author | : Petyon Young |
| Publisher | : Elsevier |
| Total Pages | : 1025 |
| Release | : 2014-10-01 |
| Genre | : Mathematics |
| ISBN | : 0444537678 |
The ability to understand and predict behavior in strategic situations, in which an individual's success in making choices depends on the choices of others, has been the domain of game theory since the 1950s. Developing the theories at the heart of game theory has resulted in 8 Nobel Prizes and insights that researchers in many fields continue to develop. In Volume 4, top scholars synthesize and analyze mainstream scholarship on games and economic behavior, providing an updated account of developments in game theory since the 2002 publication of Volume 3, which only covers work through the mid 1990s. - Focuses on innovation in games and economic behavior - Presents coherent summaries of subjects in game theory - Makes details about game theory accessible to scholars in fields outside economics
| Author | : Jonna Järveläinen |
| Publisher | : Springer |
| Total Pages | : 178 |
| Release | : 2013-07-05 |
| Genre | : Computers |
| ISBN | : 3642398081 |
This book constitutes the refereed proceedings of the 15th International Conference on Electronic Commerce, ICEC 2013, held in Turku, Finland, in August 2013. The theme of ICEC 2013 was "effective, agile, and trusted e-services co-creation” and reflects the alignment between computerized, formalized business procedures with the need to flexibly adapt and innovate businesses on the spot according to changing customer needs and requirements. The 13 papers published in this book were carefully reviewed and selected from more than 50 submissions, resulting in an acceptance rate of less than 25%. They are organized in topical sections on online advertisements and referential systems, recommender systems and pricing, social media, mobile services, business models, and societal implications.
| Author | : Leonard Barolli |
| Publisher | : Springer |
| Total Pages | : 987 |
| Release | : 2018-06-07 |
| Genre | : Technology & Engineering |
| ISBN | : 3319935542 |
This book presents the latest research findings, methods and development techniques related to Ubiquitous and Pervasive Computing (UPC) as well as challenges and solutions from both theoretical and practical perspectives with an emphasis on innovative, mobile and internet services. With the proliferation of wireless technologies and electronic devices, there is a rapidly growing interest in Ubiquitous and Pervasive Computing (UPC). UPC makes it possible to create a human-oriented computing environment where computer chips are embedded in everyday objects and interact with physical world. It also allows users to be online even while moving around, providing them with almost permanent access to their preferred services. Along with a great potential to revolutionize our lives, UPC also poses new research challenges.
| Author | : Lee, In |
| Publisher | : IGI Global |
| Total Pages | : 2440 |
| Release | : 2016-03-31 |
| Genre | : Computers |
| ISBN | : 1466697881 |
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
| Author | : Sebastian Klapdor |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 146 |
| Release | : 2013-02-19 |
| Genre | : Business & Economics |
| ISBN | : 3658017325 |
Internet advertising has come off age; yet little is known in research and practice about how digital channel advertising really works. The empirical research in this thesis intends to fill this gap and shed light on the effectiveness of online advertising. Two studies are conducted that focus on multichannel online advertising and search engine advertising, the single-most important online ad channel. In an interdisciplinary approach, both studies first develop comprehensive theoretical models based on existing work in related research fields—for example, marketing and information retrieval. This approach pays off and leads to new and insightful findings: - There are synergies in multichannel online advertising: purchase propensity increases when consumers receive advertising messages through multiple channels. - The channel order can influence the conversion probability. - Click-through rates in search engine advertising are influenced through various keyword criteria on semantic and syntactic level The results of this thesis constitute an important starting point for future research in online advertising. Furthermore, the results enable practitioners to improve the effectiveness of online advertising through a more differentiated campaign management approach. Based on its findings, the thesis outlines how a future integrated approach to online advertising could look like.
| Author | : Kyong Yoon Yong Jin |
| Publisher | : Lexington Books |
| Total Pages | : 533 |
| Release | : 2018-05-16 |
| Genre | : History |
| ISBN | : 1498562043 |
In recent decades, Korean communication and media have substantially grown to become some of the most significant segments of Korean society. Since the early 1990s, Korea has experienced several distinctive changes in its politics, economy, and technology, which are directly related to the development of local media and culture. Korea has greatly developed several cutting-edge technologies, such as smartphones, video games, and mobile instant messengers to become the most networked society throughout the world. As the Korean Wave exemplifies, the once small and peripheral Korea has also created several unique local popular cultures, including television programs, movies, and popular music, known as K-pop, and these products have penetrated many parts of the world. As Korean media and popular culture have rapidly grown, the number of media scholars and topics covering these areas in academic discourses has increased. These scholars’ interests have expanded from traditional media, such as Korean journalism and cinema, to several new cutting-edge areas, like digital technologies, health communication, and LGBT-related issues. In celebrating the Korean American Communication Association’s fortieth anniversary in 2018, this book documents and historicizes the growth of growing scholarship in the realm of Korean media and communication.
| Author | : Song Yao |
| Publisher | : Now Publishers Inc |
| Total Pages | : 66 |
| Release | : 2009 |
| Genre | : Brand loyalty |
| ISBN | : 1601982283 |
Sponsored Search Auctions reviews current academic research on this nascent topic with a focus on future practical and research opportunities
| Author | : Vivek Kale |
| Publisher | : CRC Press |
| Total Pages | : 448 |
| Release | : 2014-07-14 |
| Genre | : Business & Economics |
| ISBN | : 1466592168 |
Over time, overemphasis and adherence to the same proven routines that helped your organization achieve success can also lead to its decline resulting from organizational inertia, complacency, and inflexibility. Drawing lessons from one of the best models of success, the evolutionary model, Inverting the Paradox of Excellence explains why your organization must proactively seek out changes or variations on a continuous basis for ensuring excellence by testing out a continuum of opportunities and advantages. In other words, to maintain excellence, the company must be in a constant state of flux! The book introduces the patterns and anti-patterns of excellence and includes detailed case studies based on different dimensions of variations, including shared values variations, structure variations, and staff variations. It presents these case studies through the prism of the "variations" idea to help you visualize the difference of the "case history" approach presented here. The case studies illustrate the different dimensions of business variations available to help your organization in its quest towards achieving and sustaining excellence. The book extends a set of variations inspired by the pioneering McKinsey 7S model, namely shared values, strategy, structure, stuff, style, staff, skills, systems, and sequence. It includes case history segments for Toyota, Acer, eBay, ABB, Cisco, Blackberry, Tata, Samsung, Volvo, Charles Schwab, McDonald's, Scania, Starbucks, Google, Disney, and NUMMI. It also includes detailed case histories of GE, IBM, and UPS.
