A Newbies Guide To Marketing
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| Author | : Karen Mishra |
| Publisher | : Business Expert Press |
| Total Pages | : 207 |
| Release | : 2014-12-30 |
| Genre | : Business & Economics |
| ISBN | : 160649841X |
This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner’s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world.
| Author | : Neil Richardson |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 160 |
| Release | : 2010-09-03 |
| Genre | : Business & Economics |
| ISBN | : 0749461926 |
Fragmented markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. A Quick Start Guide to Social Media Marketing applies relevant marketing theory to the fast changing world of social networking. Written by experienced professionals, it covers all aspects of social media marketing, including the benefits of social media marketing, how to apply advertising, PR and sales promotion, ethical behaviour, how to add value for customers, how to use social networking sites to acquire, retain and satisfy customers and crucially, the future of social media marketing. For anybody who wants to learn about high-impact, low-cost social network marketing that works, this Quick Start Guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios.
| Author | : Graham Cochrane |
| Publisher | : BenBella Books |
| Total Pages | : 209 |
| Release | : 2022-03-22 |
| Genre | : Business & Economics |
| ISBN | : 1637740670 |
You may not know it, but you are sitting on a goldmine. Your knowledge, passions, and skills can be transformed into a lucrative income stream that requires no college degree, zero employees, and less than $50 to get started. Whether it takes shape as a full-fledged business, a side hustle, or automated earnings is up to you! Before you can monetize what you know, you’ll need to learn the dynamics of the knowledge economy. There’s no one better to teach you than Graham Cochrane—business coach, YouTuber, and founder of The Recording Revolution, a once no-name blog about music turned 7-figure business that requires fewer than 5 hours per week of work. With How to Get Paid for What You Know, he provides a proven 6-step system for turning your ideas, skills, and passions into an income stream that puts money in your bank account day and night, whether you’re working or not. In this book, you’ll learn how to: Discover your idea and ensure it will be profitable, Build an audience, Package your knowledge into a highly desirable digital product, Sell online in an authentic and ethical way, Leverage simple online tools to market your product, and Automate the entire process so that income flows to you even when you’re not working. Follow these steps and you’ll be well on your way to creating better stability in your income and finding more fulfillment in your work and, ultimately, your life. How to Get Paid for What You Know is your essential guide to a new and better way to make a living.
| Author | : Ken Colwell PhD, MBA |
| Publisher | : ClydeBank Media LLC |
| Total Pages | : 378 |
| Release | : 2019-02-25 |
| Genre | : Business & Economics |
| ISBN | : 1945051574 |
THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS! Have you ever dreamt of starting your own business and living life on your terms? This book shows you EXACTLY what you need to know to stand out from the crowd! Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it? Then you NEED this book. Buy now and start reading today! Are you a current business owner who struggles to identify your customers and deliver true world-class value? Everything you need to know is included in these pages! Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? Then you NEED this book. Buy now and start reading today! The most comprehensive guide ever developed for starting and growing a business! In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers. In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams. Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur! Starting a Business QuickStart Guide is Perfect For: - Would-Be Entrepreneurs With a Ton of Passion! - Entrepreneurial Students of All Ages! - Beginners with Zero Prior Experience! - Managers, Business Owners, and Decisions Makers Growing into a New Role! You'll Discover: - The Difference Between an Idea and an Opportunity! - What Makes an Entrepreneurial Opportunity Great! - The Very First Steps You Need To Take To Get Your Venture Off The Ground! - Pricing, Competition, Customer Identification, Marketing, and Distribution Demystified! - The REAL Components of an Entrepreneurial Mindset! - Exactly How To Craft Your Value Proposition! - How to Write a Comprehensive Business Plan! **LIFETIME ACCESS TO FREE EDUCATIONAL RESOURCES **: Each book comes with free lifetime access to tons of exclusive online resources to help you become a better business owner including: - Business Plan Checklist & Presentation Blueprint - Layers of Business Taxation Cheat Sheet - Elevator Pitch Template & Tips - And Many More! *GIVING BACK: * QuickStart Guides proudly supports One Tree Planted as a reforestation partner. *CLASSROOM ADOPTION:* Teachers and professors are encouraged to contact the publisher for test banks and classroom presentation materials.
| Author | : Michael R. Miller |
| Publisher | : Pearson Education |
| Total Pages | : 835 |
| Release | : 2010-10-29 |
| Genre | : Business & Economics |
| ISBN | : 0132116855 |
EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster. THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: Creating effective web/online marketing plans and budgets Integrating online and traditional marketing Designing great sites--including ecommerce sites Getting actionable answers from web analytics Profiting from search engine marketing (SEM) and optimization (SEO) Executing winning pay-per-click and display ad campaigns Developing effective email lists and campaigns Building two-way conversations with customers and prospects Marketing on Facebook, Twitter, and other social media Creating an online PR media room Marketing through YouTube and podcasts Selling through iPhone and Android apps Managing web/online marketing coherently and efficiently Tracking performance--and improving it! Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb
| Author | : Mia Sterling |
| Publisher | : Independently Published |
| Total Pages | : 0 |
| Release | : 2024-07-15 |
| Genre | : Business & Economics |
| ISBN | : |
Social Media Marketing 101: A Beginner's Guide is your ultimate resource for mastering the basics of social media marketing. Designed for beginners, this guide walks you through every step of creating and executing a successful social media marketing strategy. From understanding the fundamentals to staying up-to-date with the latest trends, this book equips you with the knowledge and tools needed to build a strong online presence and achieve measurable success.
| Author | : Jacob E. King |
| Publisher | : CreateSpace |
| Total Pages | : 132 |
| Release | : 2015-05-23 |
| Genre | : |
| ISBN | : 9781512328004 |
Thought-provoking and accessible in approach, this updated and expanded second edition of the Newbies guide to Marketing Management provides a user-friendly introduction to the subject, Taking a clear structural framework, it guides the reader through the subject's core elements. A flowing writing style combines with the use of illustrations and diagrams throughout the text to ensure the reader understands even the most complex of concepts. This succinct and enlightening overview is a required reading for advanced graduate-level students. We hope you find this book useful in shaping your future career. Feel free to send us your enquiries related to our publications to [email protected] Science & Management Press of London
| Author | : Robert W. Bly |
| Publisher | : Penguin |
| Total Pages | : 394 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780028642109 |
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
| Author | : Springbrook Publishing |
| Publisher | : Independently Published |
| Total Pages | : 130 |
| Release | : 2021-02-20 |
| Genre | : |
| ISBN | : |
A beginners guide to marketing. Use this guide to help you market your product(s).
| Author | : Tarek Riman |
| Publisher | : |
| Total Pages | : 274 |
| Release | : 2020-11-08 |
| Genre | : |
| ISBN | : |
Written for students, entrepreneurs, marketers and business owners, The Beginners Guide to Paid Search Marketing is your one-stop-shop for everything you need to know to plan, set up, launch and continually optimize successful SEM campaigns.Using a highly accessible approach of set-by-step tutorials, screenshots, and easy to grasp examples, this book will take you through every stage of effective SEM, including the importance of the full digital marketing ecosystem, what you need to do before starting your SEM, how to set up and organize a professional Google Ads account structure, how to create compelling ads, how and why to use ad extensions and different ad types within your campaigns, and finally, how to continually test, measure, analyze and update your campaigns for ongoing success. Focusing primarily on Google Ads (though applicable to most SEM platforms), this book will walk you through a holistic approach that aligns your SEM efforts with your overall business objectives, guiding you to not only create successful campaigns, but also to use your SEM efforts strategically to grow all parts of your business
