Advanced Marketing Research

Advanced Marketing Research
Author: Richard Bagozzi
Publisher: John Wiley & Sons
Total Pages: 434
Release: 1994-07-19
Genre: Business & Economics
ISBN: 1557865493

Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

Analyzing Spatial Models of Choice and Judgment

Analyzing Spatial Models of Choice and Judgment
Author: David A. Armstrong
Publisher: CRC Press
Total Pages: 347
Release: 2020-11-17
Genre: Mathematics
ISBN: 1351770497

With recent advances in computing power and the widespread availability of preference, perception and choice data, such as public opinion surveys and legislative voting, the empirical estimation of spatial models using scaling and ideal point estimation methods has never been more accessible.The second edition of Analyzing Spatial Models of Choice and Judgment demonstrates how to estimate and interpret spatial models with a variety of methods using the open-source programming language R. Requiring only basic knowledge of R, the book enables social science researchers to apply the methods to their own data. Also suitable for experienced methodologists, it presents the latest methods for modeling the distances between points. The authors explain the basic theory behind empirical spatial models, then illustrate the estimation technique behind implementing each method, exploring the advantages and limitations while providing visualizations to understand the results. This second edition updates and expands the methods and software discussed in the first edition, including new coverage of methods for ordinal data and anchoring vignettes in surveys, as well as an entire chapter dedicated to Bayesian methods. The second edition is made easier to use by the inclusion of an R package, which provides all data and functions used in the book. David A. Armstrong II is Canada Research Chair in Political Methodology and Associate Professor of Political Science at Western University. His research interests include measurement, Democracy and state repressive action. Ryan Bakker is Reader in Comparative Politics at the University of Essex. His research interests include applied Bayesian modeling, measurement, Western European politics, and EU politics. Royce Carroll is Professor in Comparative Politics at the University of Essex. His research focuses on measurement of ideology and the comparative politics of legislatures and political parties. Christopher Hare is Assistant Professor in Political Science at the University of California, Davis. His research focuses on ideology and voting behavior in US politics, political polarization, and measurement. Keith T. Poole is Philip H. Alston Jr. Distinguished Professor of Political Science at the University of Georgia. His research interests include methodology, US political-economic history, economic growth and entrepreneurship. Howard Rosenthal is Professor of Politics at NYU and Roger Williams Straus Professor of Social Sciences, Emeritus, at Princeton. Rosenthal’s research focuses on political economy, American politics and methodology.

Market Segmentation

Market Segmentation
Author: Michel Wedel
Publisher: Springer Science & Business Media
Total Pages: 387
Release: 2012-12-06
Genre: Business & Economics
ISBN: 1461546516

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.

Data, Expert Knowledge and Decisions

Data, Expert Knowledge and Decisions
Author: Wolfgang A. Gaul
Publisher: Springer Science & Business Media
Total Pages: 379
Release: 2012-12-06
Genre: Business & Economics
ISBN: 3642734898

Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.

Multidimensional Scaling

Multidimensional Scaling
Author: Forrest W. Young
Publisher: Psychology Press
Total Pages: 318
Release: 2013-05-13
Genre: Psychology
ISBN: 1135059896

This outstanding presentation of the fundamentals of multidimensional scaling illustrates the applicability of MDS to a wide variety of disciplines. The first two sections provide ground work in the history and theory of MDS. The final section applies MDS techniques to such diverse fields as physics, marketing, and political science.