A Handbook Of Proven Marketing Strategies For Public Transit
Download A Handbook Of Proven Marketing Strategies For Public Transit full books in PDF, epub, and Kindle. Read online free A Handbook Of Proven Marketing Strategies For Public Transit ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
| Author | : TranSystems Corporation |
| Publisher | : Transportation Research Board |
| Total Pages | : 137 |
| Release | : 2007 |
| Genre | : CD-ROMs |
| ISBN | : 0309098858 |
"TRB's Transit Cooperative Research Program (TCRP) Report 111: Elements Needed to Create High-Ridership Transit Systems explores the strategies used by transit agencies to create high ridership. The report includes case studies that focus on the internal and external elements that contributed to successful ridership increases and examines how the transit agencies influenced or overcame internal and external challenges to increase ridership. The report includes a companion interactive CD-ROM that contains a database of individual transit agency ridership strategies linked to the strategies and examples presented in the report. The CD-ROM also contains a brochure that outlines the key elements identified in this report for increasing and sustaining ridership." -- publisher's website.
| Author | : Wirthlin Worldwide |
| Publisher | : Transportation Research Board |
| Total Pages | : 380 |
| Release | : 2000 |
| Genre | : Transportation |
| ISBN | : 9780309066600 |
The report documents and presents how the image of transit can be strengthened by building on existing positive perceptions. The research provides a communications strategy to guide national, regional, and local efforts to enhance the image and visibility of transit in order to create a more positive and supportive environment.
| Author | : |
| Publisher | : |
| Total Pages | : 338 |
| Release | : 1995 |
| Genre | : Transportation, Automotive |
| ISBN | : |
| Author | : Bruce Schaller |
| Publisher | : Transportation Research Board |
| Total Pages | : 109 |
| Release | : 2004 |
| Genre | : Advertising |
| ISBN | : 0309070023 |
This synthesis will be of interest to transit agency staff responsible for advertising sales in their agencies. They can use this report to learn from the experiences of other transit agencies and to compare their experiences with those of others. The report documents and summarizes transit agency experiences with advertising sales and synthesizes current practices for advertising sales, contracting, and display.
| Author | : Mindy Rhindress |
| Publisher | : Transportation Research Board |
| Total Pages | : 92 |
| Release | : 2008 |
| Genre | : Local transit |
| ISBN | : 030909917X |
TCRP Report 122: Understanding How to Motivate Communities to Support and Ride Public Transportation provides a comprehensive discussion on the methods and strategies used by public transportation agencies in the United States and Canada to enhance their public images and motivate the support and use of public transportation. Additionally, the report identifies and describes methods and strategies used by other industries (comparable to public transportation) to enhance their public image and to motivate the support and use of their products and services. Also, this report examines the perceptions, misperceptions, and use of public transit, and the extent to which these affect support. Finally, the report identifies effective communication strategies, campaigns, and platforms for motivating individuals to action in support of public transportation, and it recommends ways to execute those communication strategies, campaigns, and platforms. This report will be helpful to transit agencies; elected officials; community leaders; business leaders; and federal, state, and local funding agencies in both the United States and Canada.
| Author | : Transit Cooperative Research Program |
| Publisher | : |
| Total Pages | : 106 |
| Release | : 2010 |
| Genre | : Local transit |
| ISBN | : |
| Author | : National Research Council (U.S.). Transportation Research Board. Committee for a Study of the Feasibility of a Hazardous Materials Transportation Cooperative Research Program |
| Publisher | : Transportation Research Board |
| Total Pages | : 171 |
| Release | : 2005 |
| Genre | : Hazardous substances |
| ISBN | : 0309094976 |
| Author | : Carol A. Lewis |
| Publisher | : |
| Total Pages | : 60 |
| Release | : 2012 |
| Genre | : Local transit |
| ISBN | : |
| Author | : Bruce Schaller |
| Publisher | : Transportation Research Board |
| Total Pages | : 88 |
| Release | : 2002 |
| Genre | : Local transit |
| ISBN | : 0309069181 |
Explores current practices and recent experiences concerning website design, marketing, and administration. This document integrates information from several sources. It is based on data collected from a review of the relevant literature and survey responses from 47 transit agencies, a cross section of the U.S. transit industry. Also, information was collected for this report from surveys and interviews with website managers, analyses of server logs showing website usage, as well as market research results from several agencies.
| Author | : National Research Council (U.S.). Transportation Research Board |
| Publisher | : |
| Total Pages | : 22 |
| Release | : 2000 |
| Genre | : Highway research |
| ISBN | : |
