A Crowdfunders Strategy Guide
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Author | : Jamey Stegmaier |
Publisher | : Berrett-Koehler Publishers |
Total Pages | : 217 |
Release | : 2015-09-14 |
Genre | : Business & Economics |
ISBN | : 1626564094 |
More Than Money Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
Author | : Jamey Stegmaier |
Publisher | : |
Total Pages | : 374 |
Release | : 2015-09-14 |
Genre | : Business & Economics |
ISBN | : 9780369312662 |
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important ''nuts and bolts'' elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the ''crowd'' than the ''funding.'' He shows that if you treat your backers as people, not pocketbooks - communicate regularly and transparently with them, ask their opinions, attend to their needs - they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
Author | : Jamey Stegmaier |
Publisher | : National Geographic Books |
Total Pages | : 0 |
Release | : 2015-09-14 |
Genre | : Business & Economics |
ISBN | : 1626564086 |
More Than Money Jamey Stegmaier knows crowdfunding. He’s a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he’s the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they’ll become advocates as well as funders, exponentially increasing your project’s chances of succeeding.
Author | : Everest Media |
Publisher | : Everest Media LLC |
Total Pages | : 30 |
Release | : 2022-02-28T20:32:00Z |
Genre | : Business & Economics |
ISBN | : 1669347486 |
Please note: This is a companion version & not the original book. Sample Book Insights: #1 One of the biggest mistakes makers when launching a crowdfunding project is to launch too soon. The Coolest cooler is an outlier, but it serves as a great example of how not launching today can have a significant impact on your dream project. #2 The Coolest Cooler campaign was successful, and it surpassed the previous top-funded project, the Pebble smartwatch. It ended with more than $13 million. #3 Don’t launch your crowdfunding project if you’re doing anything last minute. You’re setting yourself up for failure from the start. Ninety-nine percent of the time, I know something is wrong when someone tells me they are launching their project today. #4 Back at least ten crowdfunding projects and read every update in real time, taking note of when you reach the point at which you have the strongest urge to unsubscribe.
Author | : John T. Trigonis |
Publisher | : |
Total Pages | : 0 |
Release | : 2013 |
Genre | : Investments |
ISBN | : 9781615931330 |
Crowdfunding for Filmmakers offers practical information, tips, and tactics for launching a successful film campaign by detailing traditional models of fundraising, utilizing today's technological and social innovations, and augmenting each step with an added personal touch. The book examines various ways to meet and exceed one's crowdfunding goal through chapters ?on team building, audience outreach, and crowdfunder etiquette, along with a section containing case studies from successful film campaigns.
Author | : Scott Steinberg |
Publisher | : |
Total Pages | : 90 |
Release | : 2012 |
Genre | : Capital investments |
ISBN | : 9781105726286 |
Dream of launching a new product, project or startup? Wish granted! Thanks to crowdfunding, today's hottest form of investment, suddenly anyone can bring any idea or invention to life on the Internet. The world's leading guide to raising money online, The Crowdfunding Bible shows you how to launch, market and successfully run a high-tech fundraising campaign, regardless of industry or budget. It reveals the secrets to catching the media and public's eye, and attracting donors, in a language that everyone can understand. From books to films, albums, events and consumer products and video games, dive in to discover the new world of venture capital waiting at your fingertips. FEATURES: Best Crowdfunding Sites and Services / Full Guides: How to Start & Promote Any Project / Expert Tips and Advice / PR and Social Media Strategies / Advice from Top Creators. "Every entrepreneur thinking about jumping into the wild world of crowdfunding needs to read this." -J. Jennings Moss, Editor, Portfolio.com
Author | : Ariel Hyatt |
Publisher | : |
Total Pages | : |
Release | : 2016-06-20 |
Genre | : |
ISBN | : 9780989521017 |
The Entrepreneur's Guide toa Powerful (and Profitable) Crowdfunding Campaign
Author | : Thomas Elliott Young |
Publisher | : Simon and Schuster |
Total Pages | : 318 |
Release | : 2012-12-18 |
Genre | : Business & Economics |
ISBN | : 1440550344 |
Harness the power of the crowd to turn your dreams into reality! Crowdfunding is the newest way to fund projects and start businesses. You don't need to hit up family and friends, max out your credit cards, or get a second mortgage--there are perfect strangers out there who will help you fund your idea. You just have to know how to find them. The Everything Guide to Crowdfunding is a step-by-step handbook to harnessing the power of social media to raise funds. Inside, you'll find real-life case studies and techniques for creating a successful campaign, including: Gaining an online presence Tapping into the crowd Understanding the different crowdfunding platforms Designing a successful campaign plan Promoting your campaign with social media, search engine optimization, and affiliate marketing Dealing with donors after your campaign ends Almost 50 percent of crowdfunding ventures fail to get funded. With this guide, you will learn how to be in the 50 percent that succeed. Whatever your dream or business idea, there is no reason it can't become a reality with the power of crowdfunding.
Author | : Grant Cardone |
Publisher | : John Wiley and Sons |
Total Pages | : 279 |
Release | : 2010-05-27 |
Genre | : Business & Economics |
ISBN | : 047064592X |
During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses. If You’re Not First, You’re Last is about how to sell your products and services—despite the economy—and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include: Converting the Unsold to Sold The Power Schedule to Maximize Sales Your Freedom Financial Plan The Unreasonable Selling Attitude
Author | : Nathan Rose |
Publisher | : |
Total Pages | : |
Release | : 2016-10-20 |
Genre | : |
ISBN | : 9780473377984 |
Raise Money Without a Bank Or a VC, Through The Crowd! For many startups and growing companies, gaining marketing exposure and raising external funding from investors are #1 and #2 on their priority list. But, until recently, they were always separate activities - first you would raise the money, and then you would spend it on marketing. The advent of equity crowdfunding means these two critical tasks can be done at the same time. This is a game-changer. Equity Crowdfunding - A Hybrid of Venture Capital and Kickstarter. Unlike venture capital, the company founders get to set their own offer terms, retain their company culture, and bring on dozens, or even hundreds of shareholders rather than just a tiny handful - and gain all the promotional benefits that come with this. And unlike the crowdfunding offered by sites like Kickstarter and Indiegogo, equity crowdfunding allows a company to offer shares in itself, instead of a pre-ordered product. This means equity crowdfunding can be used by far more types of businesses, and typically attracts a lot more money. Companies regularly raise hundreds of thousands, or even millions of dollars through equity crowdfunding. This Book Will Show You How! Equity crowdfunding offers amazing potential for startups and growing companies, but it is also a very steep learning curve. Many companies begin with no real idea of how to choose a platform, how to craft their pitch, or what they should be doing to drive people to their offer page and invest. In this step-by-step guide, you will learn: The forces which have brought equity crowdfunding to where it is today How to tell whether equity crowdfunding will be a good fit for your company The biggest mistakes that can kill an offer before it has even begun How to build critical momentum - one company raised 1 million in 96 seconds! How to construct a marketing plan to get people literally counting down to your launch How to salvage an offer which is "stuck," and re-ignite the momentum What past campaigns wished they had known before they had started The incredible impact equity crowdfunding can have on your business and profile The World's First Comprehensive Resource Featuring the very best strategies from 20 real companies who have used equity crowdfunding to raise millions of dollars, euros and pounds. And the expert advice from 12 market-leading platforms at the forefront of the equity crowdfunding revolution. This book is truly global in scope, featuring contributions from the United Kingdom, the United States, France, the Netherlands, Germany, Sweden, Finland, Estonia, Canada, the Middle East, Australia and New Zealand. This is THE complete guide, with no prior knowledge assumed, and will teach you equity crowdfunding from the ground up. "