Consumer Behavior and Marketing Action

Consumer Behavior and Marketing Action
Author: Henry Assael
Publisher: South Western Educational Publishing
Total Pages: 824
Release: 1995
Genre: Business & Economics
ISBN:

This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.

Handbook of Marketing Decision Models

Handbook of Marketing Decision Models
Author: Berend Wierenga
Publisher: Springer Science & Business Media
Total Pages: 621
Release: 2008-09-05
Genre: Business & Economics
ISBN: 0387782133

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.

Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The 2013 International Conference on Management and Information Technology

The 2013 International Conference on Management and Information Technology
Author: Alice Peng
Publisher: DEStech Publications, Inc
Total Pages: 916
Release: 2013-11-20
Genre: Computers
ISBN: 1605951412

The aims of CMIT2013 are to provide a platform for researchers, educators, engineers, and government officials involved in the general areas of management and Information Technology to disseminate their latest research results and exchange views on the fu ture research directions of these fields, to exchange management and information technology and integrate of their practice, application of the academic ideas, improve the academic depth of information technology and its application, provide an internation al communication platform for educational technology and scientific research for the world's universities, business intelligence engineering field experts, professionals, and business executives. The CMIT 2013 tends to collect the latest research results an d applications on management and information technology . It includes a selection of 125 papers from 781 papers submitted to the conference from universities and industries all over the world. All of accepted papers were subjected to strict peerreviewing b y two to four expert referees. The papers have been selected for this volume because of quality and the relevance to the conference. The conference is designed to stimulate the young minds including Research Scholars, Academicians, and Practitioners to co ntribute their ideas, thoughts and nobility in these two disciplines.

Handbook of Consumer Finance Research

Handbook of Consumer Finance Research
Author: Jing Jian Xiao
Publisher: Springer
Total Pages: 379
Release: 2016-05-30
Genre: Psychology
ISBN: 3319288873

This second edition of the authoritative resource summarizes the state of consumer finance research across disciplines for expert findings on—and strategies for enhancing—consumers’ economic health. New and revised chapters offer current research insights into familiar concepts (retirement saving, bankruptcy, marriage and finance) as well as the latest findings in emerging areas, including healthcare costs, online shopping, financial therapy, and the neuroscience behind buyer behavior. The expanded coverage also reviews economic challenges of diverse populations such as ethnic groups, youth, older adults, and entrepreneurs, reflecting the ubiquity of monetary issues and concerns. Underlying all chapters is the increasing importance of financial literacy training and other large-scale interventions in an era of economic transition. Among the topics covered: Consumer financial capability and well-being. Advancing financial literacy education using a framework for evaluation. Financial coaching: defining an emerging field. Consumer finance of low-income families. Financial parenting: promoting financial self-reliance of young consumers. Financial sustainability and personal finance education. Accessibly written for researchers and practitioners, this Second Edition of the Handbook of Consumer Finance Research will interest professionals involved in improving consumers’ fiscal competence. It also makes a worthwhile text for graduate and advanced undergraduate courses in economics, family and consumer studies, and related fields.

Internet Marketing and Big Data Exploitation

Internet Marketing and Big Data Exploitation
Author: I. Chaston
Publisher: Springer
Total Pages: 260
Release: 2015-02-11
Genre: Business & Economics
ISBN: 1137488964

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

Marketing Island Destinations

Marketing Island Destinations
Author: Acolla Lewis-Cameron
Publisher: Routledge
Total Pages: 187
Release: 2010
Genre: Business & Economics
ISBN: 0123849098

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline, and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.

Handbook of Research on E-Business Standards and Protocols: Documents, Data and Advanced Web Technologies

Handbook of Research on E-Business Standards and Protocols: Documents, Data and Advanced Web Technologies
Author: Kajan, Ejub
Publisher: IGI Global
Total Pages: 1021
Release: 2012-02-29
Genre: Business & Economics
ISBN: 1466601477

Electronic business is a major force shaping the digital world. Yet, despite of years of research and standardization efforts, many problems persist that prevent e-business from achieving its full potential. Problems arise from different data vocabularies, classification schemas, document names, structures, exchange formats and their varying roles in business processes. Non-standardized business terminology, lack of common acceptable and understandable processes (grammar), and lack of common dialog rules (protocols) create barriers to improving electronic business processes. Handbook of Research on E-Business Standards and Protocols: Documents, Data and Advanced Web Technologies contains an overview of new achievements in the field of e-business standards and protocols, offers in-depth analysis of and research on the development and deployment of cutting-edge applications, and provides insight into future trends. This book unites new research that promotes harmony and agreement in business processes and attempts to choreograph business protocols and orchestrate semantic alignment between their vocabularies and grammar. Additionally, this Handbook of Research discusses new approaches to improving standards and protocols, which include the use of intelligent agents and Semantic Web technology.