5110 Days In Tokyo And Everythings Hunky Dory
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Author | : Sean Mooney |
Publisher | : Praeger |
Total Pages | : 240 |
Release | : 2000 |
Genre | : Business & Economics |
ISBN | : |
Annotation Describes the ins and outs of advertising in Japan and gives a detailed, readable, and fascinating report for Westerners and others who need a fast, hands-on explanation of how to reach the Japanese consumer.
Author | : Anthony S. Rausch |
Publisher | : Routledge |
Total Pages | : 178 |
Release | : 2012 |
Genre | : Language Arts & Disciplines |
ISBN | : 0415693985 |
This book examines Japan's local newspapers. It charts their development, and discusses their current state, demonstrating how they contribute to the development of local communities, how they compare with national and international newspapers, and how they are likely to develop in future.
Author | : Florian Kohlbacher |
Publisher | : Springer |
Total Pages | : 179 |
Release | : 2016-04-08 |
Genre | : Business & Economics |
ISBN | : 1137586605 |
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
Author | : |
Publisher | : |
Total Pages | : 664 |
Release | : 2001 |
Genre | : Academic libraries |
ISBN | : |
Author | : Columbia University. Graduate School of Business |
Publisher | : |
Total Pages | : 1002 |
Release | : 1999 |
Genre | : |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 126 |
Release | : 2010 |
Genre | : Communication |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 1520 |
Release | : 2003 |
Genre | : Books |
ISBN | : |
Vols. 8-10 of the 1965-1984 master cumulation constitute a title index.
Author | : |
Publisher | : |
Total Pages | : 1886 |
Release | : 2000 |
Genre | : Books |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 1210 |
Release | : 2001 |
Genre | : Bibliographical literature |
ISBN | : |
Author | : Arthur James Wells |
Publisher | : |
Total Pages | : 1294 |
Release | : 2000 |
Genre | : Bibliography, National |
ISBN | : |