50 Powerful Ideas You Can Use To Keep Your Customers Third Edition
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| Author | : Paul R. Timm |
| Publisher | : Red Wheel/Weiser |
| Total Pages | : 160 |
| Release | : 2002-05-15 |
| Genre | : Business & Economics |
| ISBN | : 1601637020 |
50 Simple Yet Effective Ways to Keep Customers Happy and Coming Back for More Ultimately, every successful enterprise must attract, serve, and win the loyalty of customers by providing worthwhile products and delivering excellent service. Getting and maintaining loyal customers affect an organization’s bottom line more than any ad campaign, marketing program, or PR effort. This book is designed to get all managers and employees thinking about the little things that can make all the difference. It’s a quick read—you can finish it in less time than it takes to deal with one customer complaint. And if you put the information within this book into action, you will be able to decrease customer complaints considerably. It’s packed with practical, applicable suggestions that can be put to work immediately, such as how to: Turn angry customers into lifelong clients Use a simple gesture to immediately put customers at ease Listen with more than your ears Easily give customers more than they expect Use negative feedback for positive action Managers and staff members alike can use this little manual to avoid the devastating ripple effects that turned-off customers can produce. It will easily show how everyone in a business, large or small, can creatively apply a constant flow of small, customer-centered innovations to create a consistent and persistent strengthening of your customer base.
| Author | : Paul R. Timm |
| Publisher | : Red Wheel/Weiser |
| Total Pages | : 159 |
| Release | : 2002-01-01 |
| Genre | : Business & Economics |
| ISBN | : 1564145999 |
Turned-off customers produce devastating ripple effects that quickly drag companies into a morass of mediocrity, while organizations that apply a constant flow of customer-centered innovations see consistent strengthening of their customer base. This book will get all managers and employees thinking about the little things that can make all the difference.
| Author | : Paul R. Timm |
| Publisher | : |
| Total Pages | : 132 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : 9781564141552 |
Practical techniques to help you learn how to turn angry customers into lifelong clients and keep the valued customers you already have.
| Author | : Renee Evenson |
| Publisher | : AMACOM Div American Mgmt Assn |
| Total Pages | : 306 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 081442032X |
Let's face it, dealing with customers isn't easy. They aren't always right--or even pleasant. But experienced business author Renée Evenson ensures you always have the right words to defuse tense interactions. In Powerful Phrases for Effective Customer Service, she covers thirty challenging customer behaviors and twenty common employee-caused negative encounters to teach readers how to assess circumstances, choose one of many appropriate responses, and confidently and consistently deliver customer satisfaction. Helpful sample scenarios and tangible instructions bring the phrases to life, while detailed explanations bolster your confidence so that you'll have the right words as tools at your disposal and the skills to take action and deliver those words effectively. Practical and insightful, Powerful Phrases for Effective Customer Service ensures you'll never again be at a loss for what to say to customers. By incorporating language that communicates welcome, courtesy, rapport, enthusiasm, assurance, regret, empathy, and appreciation, you'll not only be capable of overcoming obstacles--you'll strengthen all facets of your customer service.
| Author | : |
| Publisher | : |
| Total Pages | : 1110 |
| Release | : |
| Genre | : American literature |
| ISBN | : |
| Author | : Mohamed B. Mansour |
| Publisher | : Dog Ear Publishing |
| Total Pages | : 186 |
| Release | : 2018-06-14 |
| Genre | : Business & Economics |
| ISBN | : 1457560178 |
Professional Selling: Types, Approaches and Management is an essential guide that covers the role of professional selling as part of an organization’s integrated marketing system. It presents, in detail, the various types of professional selling functions as well as the process of presenting a product to a customer and closing a sale. It describes how a professional salesperson should follow up after a sale in order to maintain customer satisfaction and develop a long-term relationship. This professional reference goes global, too, by discussing sales and negotiation activities in different cultures. The book does more than discuss the steps of selling; it also includes comprehensive information about what it takes to manage key accounts as well as salespeople, especially recruitment, training, compensation, and evaluation. It features exercises, cases, and role-playing to achieve its objectives. Salespeople and managers alike will benefit from the knowledge and guidance provided in Professional Selling: Types, Approaches and Management.
| Author | : Beverly Kaye |
| Publisher | : Berrett-Koehler Publishers |
| Total Pages | : 143 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 1609946324 |
Kaye and Giulioni identify three broad types of conversations that have the power to motivate employees more deeply than any well-intentioned development event or process to help with career development.
| Author | : Dave Kerpen |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 289 |
| Release | : 2011-06-07 |
| Genre | : Business & Economics |
| ISBN | : 0071769501 |
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
| Author | : John Harrington |
| Publisher | : Rocky Nook, Inc. |
| Total Pages | : 956 |
| Release | : 2017-08-15 |
| Genre | : Photography |
| ISBN | : 1681982684 |
| Author | : Richard Hammond |
| Publisher | : Pearson UK |
| Total Pages | : 201 |
| Release | : 2012-09-26 |
| Genre | : Business & Economics |
| ISBN | : 0273744690 |
Discover the secrets of some of the world’s leading shops and online businesses. This is the book which reveals what the most successful businesses in the world already know. Find your ‘Big Idea’ and learn how that sets you apart from the competition Learn critical lessons from the pioneers of retail Understand what customers really want from your format Find out how to build strong store teams Become skilled in delighting your customers Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop floor workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
