42 Rules of Marketing (2nd Edition)

42 Rules of Marketing (2nd Edition)
Author: Laura Lowell
Publisher: Happy About
Total Pages: 110
Release: 2012-07-06
Genre: Business & Economics
ISBN: 1607730928

The `42 Rules of Marketing - 2nd Edition¿ is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don¿t always have the time or patience to do. The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn¿t that the point?

42 Rules of Sensible Investing (2nd Edition)

42 Rules of Sensible Investing (2nd Edition)
Author: Leon Shirman
Publisher: Happy About
Total Pages: 114
Release: 2012-11
Genre: Business & Economics
ISBN: 1607731126

In "42 Rules of Sensible Investing (2nd Edition)", Leon Shirman shares his practical insights on personal investment strategies and philosophies, and on picking winning stocks. These views are heavily influenced by successful long-term approaches used by modern investing legends, such as Benjamin Graham, Warren Buffett and Peter Lynch. The book provides a checklist of concise, practical, and sensible rules that are indispensable in assessing investment ideas. You will read about investing principles that can be used to evaluate your portfolio and immediately implement changes if necessary. Some rules are common sense advice. Some you may have already heard about. And some could definitely cause controversy: Why index funds perform better than most other actively managed funds How diversification can sometimes be a bad idea Why long term, investing in stocks is less risky than in bonds or bills Why it makes sense to stay invested at all times How simple process of stock picking is better than a complex one

42 Rules of Product Marketing

42 Rules of Product Marketing
Author: Phil Burton
Publisher: Happy About
Total Pages: 131
Release: 2012
Genre: Business & Economics
ISBN: 1607730812

Annotation A collection of product marketing wisdom and insights from 42 experts from around the world exposes readers to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.

42 Rules to Turn Prospects Into Customers

42 Rules to Turn Prospects Into Customers
Author: Meridith Elliott Powell
Publisher: Happy About
Total Pages: 129
Release: 2010
Genre: Business & Economics
ISBN: 1607730820

Powell draws on her 20-plus years in sales to present a practical step-by-step guide on how to find the right prospects, build profitable relationships, close more sales, and turn customers into champions for your business.

42 Rules for Driving Success with Books (2nd Edition)

42 Rules for Driving Success with Books (2nd Edition)
Author: Mitchell Levy
Publisher: Happy About
Total Pages: 144
Release: 2012-12
Genre: Business & Economics
ISBN: 1607731029

Forty experts discuss how they have written books for their professional success, thereby increasing their credibility and enhancing their reputations.

42 Rules for a Web Presence That Wins (2nd Edition)

42 Rules for a Web Presence That Wins (2nd Edition)
Author: Philippa Gamse
Publisher: Happy About
Total Pages: 138
Release: 2012-11
Genre: Business & Economics
ISBN: 1607730960

Primarily designed for businesses which are not pure e-commerce companies, and that probably don't have the resources to deploy major enterprise software solutions and dedicated in-house technical teams, this volume explains business concepts, issues, strategies, and tactics for the Web.

42 Rules of Cold Calling Executives (2nd Edition)

42 Rules of Cold Calling Executives (2nd Edition)
Author: Mari Anne Vanella
Publisher: Happy About
Total Pages: 110
Release: 2012-11
Genre: Business & Economics
ISBN: 1607730995

Vanella's easy-to-read guide gives concise, easy-to-implement methods to get results with cold calls.

Content Rules

Content Rules
Author: Ann Handley
Publisher: John Wiley & Sons
Total Pages: 238
Release: 2010-11-11
Genre: Business & Economics
ISBN: 0470948728

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

42 Rules for Successful Collaboration (2nd Edition)

42 Rules for Successful Collaboration (2nd Edition)
Author: David Coleman
Publisher: Happy About
Total Pages: 160
Release: 2013-01-15
Genre: Business & Economics
ISBN: 1607731118

Whether you are a 5-person team or a 50,000 person company some of the same rules for successful collaboration apply. The more you share what you know the more it is worth; understanding a person's local context is more critical to successful collaboration than any technology you may use. Based on years of research, an encyclopedic knowledge of collaborative technologies, and a realization that collaboration is hard to do successfully, Mr. Coleman provides a holistic view on collaboration. Through a variety of contributions from his social networks, others have contributed their best rules for collaboration based on their experience. The holistic approach (People, Process and Technology) is the organizing principle for the book and each rule can be found in the appropriate section. Managers, CEOs, Venture Capitalists, or anyone that has to work with other people at a distance every day can get great benefit from this book. Readers of this book will walk away with a much better idea how to be successful in their interactions with others via the computer. It will help people who are on teams separated geographically, as well as managers and executives. The book filled with high-tech nuggets of wisdom for programmers and IT professionals. But it also has practical rules that apply to anyone who works with others.