40 Ways 2 Win At Marketing
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| Author | : Adrian Ryans |
| Publisher | : John Wiley & Sons |
| Total Pages | : 319 |
| Release | : 2010-12-30 |
| Genre | : Business & Economics |
| ISBN | : 0470158395 |
Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often. Winning Market Leadership offers a refreshing new approach to strategic market planning in these very demanding technology-intensive markets. It provides a systematic and highly integrated process for evaluating market opportunities and for developing strategies to lead in chosen markets. Its proven, highly practical approach to strategic market planning has allowed leading companies worldwide to: plan faster, focus on cash-flow and profitability, create "living plans" that reflect changing market conditions and competitive dynamics, involve cross-functional teams effectively, and drive to "yes/no" decisions. The book resulted from project-based executive programs developed by the authors for corporate clients such as IBM, Nortel Networks, National Semiconductor, and General Electric. This strategic market planning process has been refined and tested with over a thousand managers and executives in North America, Europe, and Asia. Winning Market Leadership: Is targeted at managers in technology-intensive businesses such as computers, telecommunications, software, biotechnology, semiconductors, instruments, pharmaceuticals, and advanced materials. Focuses on the key issues and tough choices faced by executives in very demanding technology-intensive markets. Outlines a clear 10-step process for building winning market plans, including: identifying opportunities, understanding the competition, managing critical relationships, understanding the profit dynamic, and more. Features examples from high-tech companies such as Intel, Compaq, Hewlett-Packard, Glaxo Wellcome, and General Electric. Includes "Key Questions for Executives and Managers" at the end of each chapter that help eliminate "blind spots" in the planning process. Winning Market Leadership is relevant to all executives and managers who play a significant role in developing cross-functional strategic market plans for their business: general managers; marketing managers; strategic planners; managers in business development, engineering, and R&D; and project team leaders.
| Author | : Cheryl Burgess |
| Publisher | : SAGE |
| Total Pages | : 333 |
| Release | : 2020-07-27 |
| Genre | : Business & Economics |
| ISBN | : 152973830X |
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
| Author | : Alan G. Lafley |
| Publisher | : Harvard Business Press |
| Total Pages | : 274 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 142218739X |
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
| Author | : |
| Publisher | : |
| Total Pages | : 640 |
| Release | : 1885 |
| Genre | : Produce trade |
| ISBN | : |
| Author | : Carolyn Wilman |
| Publisher | : 7290268 Canada Inc. |
| Total Pages | : 220 |
| Release | : 2016-09-27 |
| Genre | : Games & Activities |
| ISBN | : 0993925413 |
Would you like prizes frequently delivered to your front door? Would you like to go on a shopping spree and not spend a penny? Would you like to go on adventures you could only dream of, or that money can’t buy? These are just some of the prizes available to be won in contests and sweepstakes. In How To Win Cash, Cars, Trips & More!, learn how to take advantage of the different ways to win cash and prizes every day! Learn the modern methods and technologies of entering and winning. How To Win Cash, Cars, Trips & More! includes the following information: •Promotion Types •The Official Rules — and what to look for •5 Ways To Enter — including Entering Online •Tools of the Trade — entering online faster •Increase Your Odds of Winning •Time Saving Tips •Avoid the Hazards of Being Online •How to Spot a Scam •Government Regulations •Affidavits and Release Forms •Tax Implications •Attracting Luck •And much, much more! New •The second edition combines both the Canadian and American editions into one comprehensive winning guide. •New sweeping and contesting tips, tricks, winning stories and adventures. •How To Win on Social Media — including Facebook, Twitter, Instagram and Pinterest. •Behind the scenes interviews with the aggregates, apps and websites you use every day to win. www.contestqueen.com
| Author | : Douglas R. Sease |
| Publisher | : Simon and Schuster |
| Total Pages | : 225 |
| Release | : 2001-08-22 |
| Genre | : Business & Economics |
| ISBN | : 0743225015 |
Say good-bye to expensive brokers! Forget gambling on their latest "hot stock," or their junk-bond or high-cost mutual funds recommendations. The results can be disastrous. Instead, veteran Wall Street Journal editor and CNBC commentator Douglas R. Sease shows you how to take back control of your money with a simple, safe, yet powerful investment program that can be tailored to your individual needs. Writing with the solid backing of The Wall Street Journal, Doug Sease reminds us that many financial services providers try to make investing appear mysterious and difficult in order to justify their fees. They can sometimes draw you into feverish attempts to beat the market with the promise of huge profits, but that approach to investing can be an almost certain guarantee of failure. The truth is that you can use a combination of inexpensive, easy-to-purchase investment vehicles -- stock-index mutual funds and inflation-indexed Treasury bonds -- to build a portfolio that will maximize your returns and minimize your risk. The low-cost market-matching performance of stock funds becomes the growth engine of your portfolio, while the bonds' steady, assured returns temper the stock market's volatility. In fact, combining a disciplined savings program with an equally disciplined investment program is a virtual guarantee of success. It puts more money into your investments instead of into Wall Street's pockets, and it gives you more of that most precious commodity: your time. As one of the book's many special features, it provides interactive tools for readers to use to plan their finanical futures at winning.wsj.com. Best of all, Sease offers several chapters filled with portfolio recommendations that you can adapt for your own use, depending on your income, age, financial goals, and risk tolerance. He also includes specific information about portfolio-building throughout the book to show you how to make the most of your money and your time at each stage of your working life. Winning with the Market is the only book to offer this indispensable aid -- and the only book you need for a lifetime of successful, broker-free investing.
| Author | : Clayton M. Christensen |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 256 |
| Release | : 2012-05-15 |
| Genre | : Business & Economics |
| ISBN | : 142218997X |
Get these bestsellers together: one of the most influential business books of all time—with a bonus HBR article that will inspire you to find meaning and happiness in your life by applying the principles of business The Innovator’s Dilemma His work is cited by the world’s best known thought leaders, from Steve Jobs to Malcolm Gladwell. In his bestselling book, The Innovator’s Dilemma, innovation expert Clayton M. Christensen introduced the world to the revolutionary principles of disruptive innovation--new rules for doing business in a rapidly changing environment. This business classic shows how even the most outstanding companies can do everything right—yet still lose market leadership. Every thoughtful business person--no matter your level or industry—should read this book to avoid a similar fate. Offering both the successes and failures of leading companies as a guide, The Innovator’s Dilemma reveals how you can simultaneously do what’s right for the near-term health of your established business, while focusing enough resources on the disruptive technologies that ultimately could lead to its downfall. Ignore the innovator’s dilemma at your peril. “How Will You Measure Your Life?” (BONUS HBR article) At Harvard Business School, Clayton Christensen teaches aspiring MBAs how to apply management and innovation theories to build stronger companies. But he also believes that these models can help people lead better lives. In the award-winning Harvard Business Review article, “How Will You Measure Your Life?,” he explains how, exploring questions everyone needs to ask: How can I be happy in my career? How can I be sure that my relationship with my family is an enduring source of happiness? And how can I live my life with integrity? For the first time, get this article together with the bestselling book that established Clayton Christensen as one of the world’s most influential management thinkers.
| Author | : Amy Jones |
| Publisher | : Penguin |
| Total Pages | : 513 |
| Release | : 2021-12-07 |
| Genre | : Reference |
| ISBN | : 0593332075 |
The best resource for getting your fiction published, fully revised and updated Novel & Short Story Writer's Market is the go-to resource you need to get your short stories, novellas, and novels published. The 40th edition of NSSWM features hundreds of updated listings for book publishers, literary agents, fiction publications, contests, and more. Each listing includes contact information, submission guidelines, and other essential tips. This edition of Novel & Short Story Writer's Market also offers Hundreds of updated listings for fiction-related book publishers, magazines, contests, literary agents, and more Interviews with bestselling authors Celeste Ng, Viet Thanh Nguyen, Beverly Jenkins, and Chris Bohjalian A detailed look at how to choose the best title for your fiction writing Articles on tips for manuscript revision, using out-of-character behavior to add layers of intrigue to your story, and writing satisfying, compelling endings Advice on working with your editor, keeping track of your submissions, and diversity in fiction
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| Total Pages | : 1644 |
| Release | : 1918 |
| Genre | : Advertising |
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| Total Pages | : 1010 |
| Release | : 1920 |
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