The Art and Business of Teaching Yoga (revised)

The Art and Business of Teaching Yoga (revised)
Author: Amy Ippoliti
Publisher: New World Library
Total Pages: 306
Release: 2023-12-05
Genre: Health & Fitness
ISBN: 1608688798

Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career in yoga. Since then, the landscape has changed. Online yoga and social media are now a crucial part of most teachers’ repertoires. Yoga teachers also face broad cultural shifts, an evolving environmental crisis, and resulting anxiety among students, all of which bring fresh challenges to their leadership and teaching abilities. This expanded edition will help you: • plan dynamic classes, including engaging digital content • build a loyal student base and become more financially stable • optimize your own practice • maintain a marketing plan and develop a unique brand • teach yoga to facilitate ease and inspire creative action in a troubled world

The Business Casual Yogi

The Business Casual Yogi
Author: Vish Chatterji
Publisher: Simon and Schuster
Total Pages: 223
Release: 2019-10-15
Genre: Business & Economics
ISBN: 168383870X

Learn how to drive success and balance through adopting the principles of the world’s oldest and most successful fitness regime: Yoga. Yoga has long been embraced by the Western world for its physical, mental, and spiritual benefits—combining lifestyle philosophy and rewarding physical exercise with socio-economic practices for internal and external strength, focus, and calm. As yoga has found a home in mainstream society, its frameworks and techniques are proving increasingly relevant to leadership demands of the modern business world. This practical guidebook provides accessible methods for using yoga and Ayurveda as a means to fully unlock the creativity and leadership potential required to achieve career success, while simultaneously finding inner harmony and overall well-being. The authors—a successful California technology entrepreneur turned executive coach and a world-renowned Himalayan yofa master with a PhD—have created a real-world approach to establishing a lasting balanced lifestyle without the need for any prior yoga experience. In this illuminating book, they leverage their understating of the priorities of the busy modern professional to present a simple and accessible system for changing your life through yoga. Filled with physical and mental exercises, personalized guides for diet and lifestyle, and tools such as meditation and breathing exercises, The Business Casual Yogi has an easy-to-follow framework that will help you attain greater happiness, balance, and success. “An excellent book that makes the ancient wisdom tradition of Yoga accessible to a modern audience.” —Gopi Kallayil, Chief Evangelist, Brand Marketing, Google, and author of The Internet to the Inner-net and The Happy Human “The teachings of The Business Casual Yogi have helped me become a better person and leader. We all know the “what” —that yoga is good for us. For an engineer like me, I needed the “why” and the “how.” This book illustrates that and helps create a roadmap to achieve balance between body, mind and career success.” —Tuhin Halder, Vice President of Finance & Operations, Comcast Corporation “For those professionals looking to take their business and their personal lives to the next level, Vish has provided all the necessary tools and ingredients for your journey. Truly a book that personally inspires through introspection and one you will want to continually refer too.” —Jim Schlager, Principal, Moss Adams Wealth Management

Teaching Yoga

Teaching Yoga
Author: Mark Stephens
Publisher: North Atlantic Books
Total Pages: 867
Release: 2011-09-06
Genre: Health & Fitness
ISBN: 1583944729

THE FUNDAMENTALS OF YOGA: Discover the history and philosophy of yoga—plus tools for teaching 108 yoga poses, planning and sequencing your yoga classes, and much more. “Will help [yoga] instructors fine-tune their classroom skills and empower their personal practice.” —Yoga + Joyful Living Drawing on a wide spectrum of perspectives and featuring more than 150 photographs and illustrations, Teaching Yoga covers the fundamental topics of yoga for new and experienced yoga teachers. Inside, you’ll find: • A foundational overview of yoga philosophy and history • Presentations of yoga classics like Vedas; Upanishads; Bhagavad Gita; Yoga Sutras of Patanjali • Profiles of the 11 styles of contemporary yoga, including their history and distinguishing elements • Support and tools for teaching 108 yoga poses, breathing techniques, and meditations • Practical advice for classroom setup, and planning and sequencing yoga classes • Guidance through the process of starting and sustaining a career as a yoga teacher • Over 200 bibliographic sources and a comprehensive index • A useful appendix listing associations, institutes, organizations, and professional resources Addressing 100% of the teacher training curriculum standards set by Yoga Alliance—the world’s leading registry and accreditation source for yoga teachers and schools—Teaching Yoga is the perfect resource for experienced yoga teachers, teachers in training, and anyone interesed in deepening their understanding of their yoga practice.

Your Yoga Business

Your Yoga Business
Author: Ava Taylor
Publisher: Human Kinetics
Total Pages: 257
Release: 2023-08-23
Genre: Health & Fitness
ISBN: 1718207913

The truth is, being a yoga business owner isn’t easy. But it is absolutely possible to succeed when you have access to the tools and techniques for success used by close to 1,000 yoga teachers and studio owners who built their successful yoga businesses from the ground up. Your Yoga Business gives you the chance to learn exactly what it takes to build real and sustainable growth as a yoga business owner—without having to learn everything the hard way. In this one-of-a-kind resource, renowned yoga business expert Ava Taylor shares her insights and real-life experiences to give you an honest look at what it really takes to thrive in today’s environment. Learn what works—and what doesn’t—and apply the insights to your own business and philosophy. You’ll find “homework activities” in each chapter, supplemented with 36 downloadable and customizable business forms available online, to guide you through the process of reimagining your business by envisioning your dreams, telling your story, and crafting your visual identity; defining your goods and services such as types of sessions, workshops, trainings, immersions, retreats, and products and merchandise; building a business plan by clarifying your dreams and setting your goals; refining your message by mastering consistent and courageous marketing; implementing your plan by creating connections and identifying strategies; and getting it done by knowing how to be the boss you need to be. Create the business you’ve always dreamed of with Your Yoga Business. It is your road map to success. Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam. Note: A code for accessing HKPropel is included with this ebook.

Perfectly Imperfect

Perfectly Imperfect
Author: Baron Baptiste
Publisher: Hay House
Total Pages: 185
Release: 2016
Genre: Health & Fitness
ISBN: 1401947530

NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER "This book will shine new light on your journey, ignite your practice with new power, inspire new possibilities for growth, and infuse your life with the grace and confidence you seek." --Baron Baptiste A little over a decade ago, Baron Baptiste published his seminal book, Journey into Power. The first of its kind, it introduced the world to Baptiste Yoga, his signature method that marries a lifetime of studying with some of the world's most renowned yoga masters with his uniquely powerful approach to inner and outer transformation. Since then, yoga has steadily moved into the mainstream in our culture, and Baron's unique contribution has played a key role. As millions of participants incorporate yoga into their daily lives, Baron's teachings have evolved to bring them even deeper into their own transformative possibilities. Perfectly Imperfect: The Art and Soul of Yoga Practice takes readers beyond the foundations of the practice by speaking to everything that happens in their bodies and minds after they get into a yoga pose. That is where the true transformation occurs, and where much rich spiritual and emotional growth is available. Readers will learn how to move through their lives with grace and flow, begin again when a situation becomes difficult, "be a yes" for their innermost desires, give up what they must, follow their intuition, and find their truth north. With his signature blend of boldness, insightfulness, humor, and warmth, Baron offers what is destined to be an instant classic in the yoga and meditation world. With Perfectly Imperfect, he proves once again to be a true yoga master for the modern world.

How to Run a Successful Yoga Business and Not Go Broke

How to Run a Successful Yoga Business and Not Go Broke
Author: Michelle S. Fondin
Publisher: Createspace Independent Publishing Platform
Total Pages: 182
Release: 2017-09-29
Genre:
ISBN: 9781976044199

I wish I knew then what I know now. Famous last words. Seven years invested, saddled with a ton of debt, and loads of personal stress, with sadness, I closed my failing yoga studio at the end of 2015. But I found light at the end of the tunnel. I turned around a disastrous situation from all the lessons learned. Now I pass my knowledge on to you. Save thousands of dollars, jump ahead of your competition, and thoroughly understand the business of yoga before you begin. Every bit of business knowledge, I acquired over the past decade, is in this book. I have spared nothing so you can excel. From the best marketing strategies, to building a solid client base, and an unbreakable reputation, you will get to appreciate teaching yoga instead of getting caught up in the trial and error of the first years in business. Sit back, grab a cup of tea, and get cracking! Your business is not going to start all by itself you know. Who knew starting a business could be this much fun? Preface Introduction: If I Knew Then, What I Know Now Chapter One: Your Yoga Teacher Training Program Chapter Two: You Are Not A Monk, Unless You Are One Chapter Three: Hey Dharma? What's Your Karma? Chapter Four: Building a Reputation Chapter Five: Marketing Your Way to Success Chapter Six: Your Business Model Chapter Seven: Financial Intelligence Chapter Eight: Opening & Running a Successful Yoga Studio Chapter Nine: Balancing Work & The Rest of Your Life Epilogue

Bankable Business Plans

Bankable Business Plans
Author: Edward G. Rogoff
Publisher: Rowhouse Publishing
Total Pages: 284
Release: 2007
Genre: Business & Economics
ISBN: 0979152208

This book guides readers through a very comprehensive, step-by-step process to produce professional-quality business plans to attract the financial backing entrepreneurs need, no matter what their dream.

Pick Your Yoga Practice

Pick Your Yoga Practice
Author: Meagan McCrary
Publisher: New World Library
Total Pages: 242
Release: 2013-11-01
Genre: Health & Fitness
ISBN: 1608681807

On the surface it may appear that yoga is yoga is yoga, but take a closer look and you’ll discover myriad different yoga systems and lineages. There are dozens of yoga styles to choose from, and while yoga is for everyone, not every style is the perfect fit for every person. But how do you choose between mysterious-sounding names such as Ashtanga, Kundalini, Bikram, and Kripalu? As Meagan McCrary discovered when she began exploring different classes, finding the right style is essential for establishing a steady yoga practice. Pick Your Yoga Practice is the first book to describe the most prominent yoga styles in depth, including teaching methodology, elements of practice, philosophical and spiritual underpinnings, class structure, physical exertion, and personal attention. Those new to yoga will discover they have options and can confidently attend a class of their choosing, while experienced practitioners will expand their understanding of the vast world of modern yoga, and perhaps find themselves venturing into new territory. Ashtanga * Iyengar * Kundalini * Integral * Kripalu Bikram * Jivamukti * Sivananda * Ananda Viniyoga * Svaroopa * Power * Forrest * ISHTA Anusara * Moksha * AcroYoga

Selling Yoga

Selling Yoga
Author: Ron Thatcher
Publisher: Booksurge Publishing
Total Pages: 0
Release: 2008-06
Genre: Health & Fitness
ISBN: 9781419696923

A handbook for the ultimate Yoga business professional

Accessible Yoga

Accessible Yoga
Author: Jivana Heyman
Publisher: Shambhala Publications
Total Pages: 225
Release: 2019-11-05
Genre: Health & Fitness
ISBN: 0834842394

“A treasure trove . . . what Yoga, capital Y, is all about.” —Donna Farhi “Nothing less than a gem.” —Judith Lasater “A vital tool.” —Book Riot This daring, visionary book revolutionizes yoga practice, making it truly accessible to everyone—in every body, at any age, and in any state of health Yoga practice has so much to offer us physically, emotionally, mentally, and spiritually. But many of us feel discouraged to practice because we see young, slim, flexible, well, and able-bodied people dominating yoga spaces. Yet, yoga is truly a practice for all—conferring enormous benefits to our overall well-being as our bodies change, age, and navigate various health challenges. Jivana Heyman, founder of Accessible Yoga, views yoga as a basic human right—saying we all deserve to practice it in whatever state we find our body or mind. Accessible Yoga offers a simple, clear, and wonderfully adaptable practice for all people regardless of ability, health, and body type. Heyman has spent over twenty years sharing yoga with people of all abilities and backgrounds, and in this book, he shares his knowledge by breaking down complex yoga poses, breathing practices, meditation techniques, and yoga teachings into clearly understandable and practical tools we can use every day, regardless of our limitations or challenges.