There's nothing secret or mysterious about a successful book launch (or a podcast or product launch). It's simply calendar-focused attention to your goals. "Launching your book, podcast or product doesn't have to be confusing or overwhelming. Mike breaks down the process and makes it easy to succeed." - Jared Easley, Author and Founder of PodcastMovement: www.PodcastMovement.com I developed this strategy with books, but have also had success in launching podcasts, online courses, and other products. This planner is concise and packed with practical tips. - How to clarify your true goals - Make sure you have the right brand foundation - How to ask for (and receive) endorsements from influencers - Templates for emails to your launch team I didn't invent the concept of a book launch, but want clients to succeed based on what I've learned. I have been a part of many book, brand, product, podcast, and brand launches-and led several for my clients. I've helped launch two successful New York Times bestseller campaigns, and every Amazon campaign I've led resulted in at least one #1 rank. If this planner helps you gain just one big endorsement, it's worth it. If this helps you sell three more books, your investment in this resource will double. "But I'm a writer, not a marketer. And I hate doing sales!" That's exactly why you need a proven strategy, and detailed plan. Most writers are not great marketers, but that does not mean they can't follow a plan, add their own personality, and enjoy reaching more people with their words. (By the way, telling your story is the essence of marketing, and introducing people to something that will improve their lives is the essence of sales.) "What if I already released my book?" There's a big difference between a release and a launch. The good news is, you can launch, or re-launch, your book any time.