Your Age Is Your Business
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Author | : Lawrence Cappello |
Publisher | : University of Chicago Press |
Total Pages | : 339 |
Release | : 2022-05-12 |
Genre | : History |
ISBN | : 0226819957 |
You can hardly pass through customs at an airport today without having your picture taken and your fingertips scanned, that information then stored in an archive you'll never see. Nor can you use your home's smart technology without wondering what, exactly, that technology might do with all you've shared with it: shopping habits, security decisions, media choices. Every day, Americans surrender their private information to entities that claim to have their best interests in mind, in exchange for a promise of safety or convenience. This trade-off has long been taken for granted, but the extent of its nefariousness has recently become much clearer. As Lawrence Cappello's None of Your Damn Business reveals, the problem is not so much that data will be used in ways we don't want, but rather how willing we have been to have our information used, abused, and sold right back to us. In this startling book, Cappello shows that this state of affairs was not the inevitable by-product of technological progress. He targets key moments from the past 130 years of US history when privacy was central to battles over journalistic freedom, national security, surveillance, big data, and reproductive rights. As he makes dismayingly clear, Americans have had numerous opportunities to protect the public good while simultaneously safeguarding personal information, and we've squandered them every time. The wide range of the debates and incidents presented here shows that, despite America's endless rhetoric or individual freedom, we actually have some of the weakest privacy protections in the developed world. None of Your Damn Business is a rich and provocative survey of an alarming topic that grows only more relevant with each fresh outrage of trust betrayed. -- Dust jacket flap.
Author | : Rishad Tobaccowala |
Publisher | : HarperChristian + ORM |
Total Pages | : 256 |
Release | : 2020-01-28 |
Genre | : Business & Economics |
ISBN | : 1400210666 |
From old-fashioned bricks-and-mortars to cutting-edge startups, businesses are moving into uncharted territory as they determine how to move from an analog past to a digital future effectively. How can you make sure not to leave human instinct behind? Businesses are leaving behind traditional meetings in favor of virtual ones, transitioning from surveys and studies to analytics and algorithms. The startling and often unacknowledged truth is that?the promise of digital transformation can only be realized when we find a way to balance it with the promise of people.?In the end, it’s the people that matter, and companies must never forget the soul that drives them. In Restoring the Soul of Business, business leader Rishad Tobaccowala?teaches you to: Understand how to unleash the significant benefit that can be realized by combining emotion and data, human and machine, analog and digital. Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from discouraged employees who don’t contribute ideas, and poor customer service due to automated, robotic processes. Explore how organizations of various sizes and from different industries have successfully reoriented their thinking on how to fuse technology and humanity. Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology. Everyone working in an organization will find penetrating observations and guidance about how and why establishing the proper balance between human intuition and creativity and data-driven insights can lead to increased revenue, profitability, retention—and even joy—in their careers and business. Restoring the Soul of Business provides practical tools and techniques that every organization can and should implement, and challenges you to move forward with the kind of balance that capitalizes transformation and produces one great success after another.
Author | : Dave Patten |
Publisher | : Kogan Page Publishers |
Total Pages | : 273 |
Release | : 2008-03-03 |
Genre | : Business & Economics |
ISBN | : 0749453672 |
Written in straightforward language, this useful guide offers tried and tested advice on constructing profitable marketing strategies for your business. Revealing how to revitalize your products and services using straightforward marketing know-how, How to Market Your Business covers everything from market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully. Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.
Author | : Humperdinck Jackman |
Publisher | : Transnational Press London |
Total Pages | : 179 |
Release | : 2021-04-14 |
Genre | : Business & Economics |
ISBN | : 1801350620 |
"Napoleon mocked the United Kingdom as ‘a nation of shopkeepers’. What of that nation today in which leading businesses sell physical goods without holding any inventory? Entrepreneurs are opening new enterprises without ‘bricks-and-mortar’ premises, while their back-office staff operate miles away. Innovation is the very root of growth, but it demands adaptive thinking – open minds – and plenty of imagination. Whether you are planning a start-up or taking a mature business forward, crafting your business plan forces critical analysis. This, in turn, demands you justify your suppositions. It serves to eliminate the guesswork and to reduce risk. Above all, your business plan is not merely a tool for gaining investment but becomes, truly, your day-to-day survival handbook How to Write a Modern Business Plan is a guide to encourage fresh thinking. It prompts the reader to leverage both technology and new business practises to forge a successful commercial destiny. Shape your business for what you want it to become and be a business leader." Contents Preface Part One Designing your Business Business Planning Fundamentals General Considerations Financing Options Creating the Cost Efficient Business Client Acquisition in the Digital Age Part Two A step-by-step guide Section One: The Introduction Section Two: The Business Section Three: Market Overview Section Four: Competition Section Five: Sales & Marketing Section Six: Operations Section Seven: Financials Part Three: Model Business Plan Table of Contents Section One: Introduction Section Two: The Business Section Three: The Market Section Four: Competition Section Five: Sales & Marketing Section Six: Operations Section Seven: Financials Section Eight: Appendix
Author | : Anthony Delmedico |
Publisher | : eBookIt.com |
Total Pages | : 107 |
Release | : 2013-02 |
Genre | : Education |
ISBN | : 1456606123 |
The Little Green Money Machine: Kids in Business Around the World offers content, ideas, and exercises to lay the foundation for kids to create and run their own business or fundraiser! In addition to teaching business principles and social entrepreneurship, this book emphasizes goal setting and visualization, powerful tools that will help kids in anything they pursue. They can easily read through the sections and start their own business or fundraiser by working through the exercises in the book.
Author | : David Fishof |
Publisher | : BenBella Books, Inc. |
Total Pages | : 369 |
Release | : 2012-09-04 |
Genre | : Business & Economics |
ISBN | : 1936661497 |
Would you like your business... ...to burst into public awareness like Lady Gaga? ...to have the long-lived success of Mick Jagger? ...to demonstrate the creativity of The Beatles? We don't normally think of the music business as a source of entrepreneurial insight, but we should. The best bands have longevity, a depth of customer loyalty, and a level of profitability that puts most businesses to shame. And what they know—about marketing, partnerships, the power of bartering, and overcoming obstacles—isn't taught in any business school. David Fishof has lived at the center of the music business for more than 25 years. From his early successes in reuniting The Monkees and convincing Ringo Starr to launch his All Starr tour, to his current megasuccess as founder and CEO of Rock ‘n' Roll Fantasy Camp™, Fishof has learned from the leading minds in the music business—and has applied this learning in one entrepreneurial venture after another. Filled with insights from Fishof's amazing exploits in the music industry and seasoned with business tips from music legends, Rock Your Business provides important and original business insights from an unlikely source—the world of rock and roll.
Author | : James D. McCabe |
Publisher | : |
Total Pages | : 948 |
Release | : 1884 |
Genre | : Encyclopedias and dictionaries |
ISBN | : |
Author | : Mark Siebert |
Publisher | : Entrepreneur Press |
Total Pages | : 218 |
Release | : 2015-12-21 |
Genre | : Business & Economics |
ISBN | : 1613083319 |
Franchise Your Growth Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for growth on steroids Evaluate legal risk, obtain necessary documents, and protect intellectual property Create marketing plans, build lead generation, and branding for a new franchise Cultivate the franchisee-franchisor relationship
Author | : Susan Wilson Solovic |
Publisher | : AMACOM/American Management Association |
Total Pages | : 240 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 0814416713 |
Making sound investments is tough enough without having to worry about unscrupulous financial advisers and outright frauds. But recently strengthened laws aren't enough to stop the "professionals" intent on profiting from--or just plain stealing--your money. As an Enforcement Branch Chief at the Securities and Exchange Commission, Pat Huddleston witnessed countless people lose their life savings to reckless stockbrokers and fraudulent schemes. Now an SEC-recommended Receiver andCEO of a securities and investment fraud investigation agency, Huddleston has intimate knowledge of how scam artists and bad brokers operate. In The Vigilant Investor, he explains WHY we fall for investment scams, HOW con artists play on our emotions, and WHAT we can do to protect ourselves from predators. With its unique look into the science of financial decision making, the book blows up the popular myths and simplistic "do's and don'ts" of investing while sharing techniques anyone can use to perform due diligence even better than the "experts." With gripping stories of actual cases, Huddleston sheds light on the dark corners of the investment industry and teaches investors and professionals alike how to spot fraud and guard themselves against financial catastrophe.
Author | : Shirley Martin Wang |
Publisher | : Shirley Martin Wang |
Total Pages | : 119 |
Release | : 2020-04-13 |
Genre | : Business & Economics |
ISBN | : |
#1 BOOK TO LEARN HOW TO LAUNCH A BUSINESS AS A TEENAGER Shirley Martin Wang introduces a no-bulls*it step-by-step guide for teenagers to dominate the business industry before they turn 18, from landing your ultimate dream job to defying stereotypes about teenage entrepreneurs... In this book, you’ll learn about: - starting a business before age 18 - why social media influencers succeed - working legally as a teenager - business ADVICE from 7 teenage entrepreneurs — YouTubers, CEOs, and Content Creators included - how to make yourself the #1 choice for a job - what is “youth professionalism” EXCLUSIVE INTERVIEWS AVAILABLE NOW! with Gen Z Entrepreneurs Jade Darmawangsa and Brennan Agranoff!