Yield Under Great Persuasion
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Author | : Robert Cialdini |
Publisher | : Simon and Schuster |
Total Pages | : 469 |
Release | : 2016-09-06 |
Genre | : Business & Economics |
ISBN | : 1501109812 |
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Author | : John Bartlett |
Publisher | : |
Total Pages | : 1072 |
Release | : 1880 |
Genre | : |
ISBN | : |
Author | : Samuel B. Detwiler |
Publisher | : |
Total Pages | : 128 |
Release | : 1948 |
Genre | : Tannins |
ISBN | : |
Author | : Daniel J. O'Keefe |
Publisher | : SAGE |
Total Pages | : 388 |
Release | : 2002 |
Genre | : Persuasion (Psychology). |
ISBN | : 9780761925392 |
Author | : John Bartlett |
Publisher | : |
Total Pages | : 1934 |
Release | : 1894 |
Genre | : |
ISBN | : |
Author | : Michel de Montaigne |
Publisher | : |
Total Pages | : 704 |
Release | : 1851 |
Genre | : French literature |
ISBN | : |
Author | : Alexandra Rowland |
Publisher | : |
Total Pages | : 0 |
Release | : 2024-09-10 |
Genre | : Fiction |
ISBN | : 9781957461106 |
Author | : Richard M. Perloff |
Publisher | : Routledge |
Total Pages | : 765 |
Release | : 2016-12-19 |
Genre | : Language Arts & Disciplines |
ISBN | : 1317328876 |
The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.
Author | : William Shakespeare |
Publisher | : |
Total Pages | : 172 |
Release | : 1904 |
Genre | : |
ISBN | : |
Author | : Michel Eyquem de Montaigne |
Publisher | : |
Total Pages | : 792 |
Release | : 1842 |
Genre | : |
ISBN | : |