Yellow Pages Advertising
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| Author | : Barry Maher |
| Publisher | : Barry Maher |
| Total Pages | : 299 |
| Release | : 2006-07-25 |
| Genre | : Business & Economics |
| ISBN | : 0978732111 |
The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.
| Author | : Kerry Randall |
| Publisher | : Lpm ABA |
| Total Pages | : 222 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : |
This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.
| Author | : Adam Brookman |
| Publisher | : Wolters Kluwer |
| Total Pages | : 1130 |
| Release | : 2014-06-13 |
| Genre | : Law |
| ISBN | : 1454848693 |
This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: Selecting and adopting trademarks Perfecting, exploiting, and maintaining trademark rights Asserting and defending against trademark claims Business issues in trademark ownership You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including: Trademark selection and adoption Trademark registration Trade dress Conducting due diligence Fair use of the trademarks of others Enforcement letters and more
| Author | : Kathy J. Kobliski |
| Publisher | : PSI Research |
| Total Pages | : 0 |
| Release | : 1998 |
| Genre | : Advertising |
| ISBN | : 9781555714291 |
In a comprehensive guide that takes the guesswork out of advertising decisions for small businesses and entrepreneurs, Kobliski takes readers beyond the "what you can do" to the all-important "here's how you do it". 45 illustrations.
| Author | : J. R. Hartley |
| Publisher | : Ishi Press |
| Total Pages | : 130 |
| Release | : 2015-06-24 |
| Genre | : Sports & Recreation |
| ISBN | : 9784871876896 |
J. R. Hartley's best-known catch to date is the public imagination. Here are his elusive fishing recollections told in a series of sometimes vividly comic chronological cameos, ranging period and location from York school days in the early 1930s through memorable outings on stream, spate river and loch to startling conclusion half a lifetime later on a Scottish summer night. Complimented by his protege Patrick Benson's evocative illustrations and with his anglers expertise lightly threaded throughout, J. R.'s story will touch every fly fisherman's experience. But it is book too that will appeal to everyone even those who have never held a rod, for the engaging point that emerges of the ultimate reluctant hero.
| Author | : Perry Marshall |
| Publisher | : Entrepreneur Press |
| Total Pages | : 333 |
| Release | : 2016-01-18 |
| Genre | : Business & Economics |
| ISBN | : 1613083238 |
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
| Author | : Harley Hahn |
| Publisher | : |
| Total Pages | : 530 |
| Release | : 2000 |
| Genre | : Computers |
| ISBN | : 9780789720931 |
Hahn quickly engages readers to teach basics and intermediate usage of the Internet. Even Grandma can learn to be an accomplished user with easy-to-decipher instructions and tips.
| Author | : Mary Hunt |
| Publisher | : Revell |
| Total Pages | : 0 |
| Release | : 2014-08-05 |
| Genre | : Business & Economics |
| ISBN | : 9780800721459 |
Mortgages, credit card balances, student loans, car loans, and home improvement loans have become a way of life for the majority of us. And debt is putting not only our present at risk as we live paycheck to paycheck, but our futures in jeopardy as shockingly few of us have enough put away for retirement. Personal financial expert Mary Hunt wants readers to embrace the radical but simple truth that they don't need more credit or more stuff--that they can live their lives debt-free. In her classic book Debt-Proof Living, Mary reveals the secrets to getting out of debt and staying out of debt for the rest of your life. At no time in history has this liberating approach to a no-debt lifestyle been more desperately needed. Those who have been struggling to pay the bills or feel like they just can't make their finances work without taking on debt need this book. It can change their lives.
| Author | : Shel Horowitz |
| Publisher | : Chelsea Green Publishing Company |
| Total Pages | : 324 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 9781890132682 |
In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).
| Author | : Joe Vitale |
| Publisher | : Contemporary Books |
| Total Pages | : 216 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : |
A book of formulas and techniques for creating successful advertising, designed for small business owners. Covers open letters and advertorials, headlines, using illustrations and photos, tips on writing ad copy, using testimonials and guarantees, direct mail, Yellow Pages tips, and radio and tv ads. Includes worksheets and checklists. Annotation copyright by Book News, Inc., Portland, OR
