"This book changed how I write!" -USA Today bestselling novelist Susan May Warren "Absolute gold! Want to sell? Here are the major tools you''ll need as a writer." -Novelist Hannah Alexander "Hack Your Reader''s Brain is the first book I would suggest novelists read before or during writing. Jeff has broken the power of fiction down to the very basics of how good fiction actually affects the human brain, how it makes us feel if we do it right. Other writing books contain some of these points, but Jeff explains not just the how but the why. I don''t know if every author who follows his advice will write a best-seller, but he/she will write books people will read, talk about, and remember! Bravo, Jeff!" -Lyn Cote, USA Today Best-Selling Author of over 40 novels When we write fiction, we hope it will be effective. We hope it will thrill our readers. We hope they will be engaged. What if you were handed a tool that took the guesswork out of it and changed your hoping to knowing? This is that tool. The human mind works in predictable ways, and neuroscience has explained the brain chemistry behind them. Hack Your Reader''s Brain brings the power of cutting-edge research to bear on your fiction. Know your opening will catch the reader''s attention Know your reader will become emotionally engaged with your hero Know how to keep your reader engaged and when to give him a break Know exactly what to do in the climactic moment Know what your reader''s brain absolutely must have at the end Five-time Writer''s Digest author and internationally acclaimed fiction teacher Jeff Gerke takes you away from all the noise and uncertainty of writing fiction and moves you to the position of knowing precisely what to do to keep your reader turning pages deep into the night. Jeff''s books are my go-to for writing craft. If you hope to write an engaging novel, you need to read Hack Your Reader''s Brain. I''ll be re-reading it with every new book I write and I highly recommend it. Jeff dissects the essentials with the expertise of a surgeon and leaves you equipped to become a bestselling author." -Nadine Brandes, multiple award-winning novelist "Writing is an art, but connecting with your reader''s emotions is a science. Jeff Gerke, one of the leading writing teachers in the country, will show you how to keep your readers riveted and engaged from beginning to end. And you don''t need a degree in neuroscience to benefit from this powerful book: Jeff breaks it all down into practical steps and principles you can instantly apply to your novel. If you''re looking for the secret to becoming a more successful writer, you''ve got to read Hack Your Reader''s Brain." -Jim Denney, author of the Timebenders series and Writing in Overdrive "What I loved about Hack Your Reader''s Brain is that Jeff practiced what he preached and hooked me from the first paragraph. I found myself nodding in agreement, relieved to have also found solace in knowing I wasn''t alone in my frustration. His approaches to catching the reader''s attention are doable. And, as a writer, I was engaged and excited about what I was reading...exactly what a bestseller should create." -Christa Allen, novelist "Hack Your Reader''s Brain puts a new spin on the novelist''s age-old struggle to write a book readers simply can''t put down. With clear-cut steps on how to captivate a reader''s attention from the first line and hold it until the very end-along with the reasons those methods actually work-this short book is one of the best tools for novelists I''ve come across. I know I''ll be referring to it again and again." -Carol Cox, author of the Arizona Territory Brides series