Bridging Languages and Cultures

Bridging Languages and Cultures
Author: Guntars Dreijers
Publisher: Frank & Timme GmbH
Total Pages: 338
Release: 2019-03-11
Genre: Language Arts & Disciplines
ISBN: 3732904296

Translation Studies already face new tasks in order to take account of and to discuss the changing translation environment, in order to seek new approaches and tools for description, analysis and teaching activities. This volume of selected papers of the conference Bridging Languages and Cultures brings together current viewpoints in Translation Studies, Linguistics, and Intercultural Communication; it provides both specific focus on certain aspects and developments and a more general overview of research landscape. Distinguished authors discuss translation of LSP texts, lexicological and lexicographic modules of bridging history and methodology of Translation Studies, aesthetic and interactional aspects of translation, and intercultural phenomena in the context of translation.

Cognitive Lexicography

Cognitive Lexicography
Author: Carolin Ostermann
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 392
Release: 2015-07-31
Genre: Language Arts & Disciplines
ISBN: 3110424169

English lexicography and linguistics have always shared close ties, yet the potential of cognitive linguistics for lexicography has only been hesitantly acknowledged in the literature. This is what cognitive lexicography attempts to change by using insights gained in cognitive semantic research for the development of new dictionary features. After a short survey of the history and practice of English monolingual learner lexicography, as well as an outline of the relationship between linguistics and lexicography, three new dictionary features are developed. They cover three different cognitive semantic theories as well as three different parts of the monolingual dictionary entry, each time for a new set of lexemes. Frame semantics, conceptual metaphor theory, as well as cognitive conceptions of polysemy, are used to create a new example section for agentive nouns, a new defining structure for emotion terms and a new microstructural arrangement for particle entries. Dictionary analyses on all, as well as user studies on two of the features, complement these suggestions. The monograph thus presents a new approach to lexicography that incorporates into its description of lexical items how humans perceive and conceptualise language.

Wirtschaftsenglisch für den Berufseinstieg

Wirtschaftsenglisch für den Berufseinstieg
Author: Kurt Bangert
Publisher: UTB
Total Pages: 104
Release: 2021-04-19
Genre: Law
ISBN: 382525674X

Englisch ist aus der Berufswelt nicht wegzudenken. Das kompakte Buch hilft dabei, sich optimal auf die Herausforderungen des beruflichen Alltags vorzubereiten. Es vermittelt prägnant das notwendige sprachliche Know-how für den Berufseinstieg – mit Beispieldialogen, Wortschatzlisten und Übungen. Konkret behandelt es u.a. das Knüpfen von Kontakten, Telefonate, E-Mails, Bewerbungsschreiben, das Moderieren von Meetings sowie das Verhandeln und Präsentieren in englischer Sprache. Interkulturelle Tipps, die die Kommunikation im Vereinigten Königreich, den USA und dem Rest der Welt auf Englisch erleichtern, runden das Buch ab.

Motivation

Motivation
Author:
Publisher: Academic Press
Total Pages: 488
Release: 2016-10-28
Genre: Psychology
ISBN: 0128045523

Motivation: Theory, Neurobiology and Applications is inspired by a question central to health care professionals, teachers, parents, and coaches alike, "How can an individual be motivated to perform a given activity or training?" It presents novel measurements of motivation developed in psychology and economics, recent insights into the neurobiology of motivation, and current research on applications designed to boost motivation in neurorehabilitation, education, and sports. In addition, tactics on how to connect these different research and knowledge fields within a common (theoretical) framework of motivation is discussed. Thus, in short, the book provides an integrative, interdisciplinary, up-to-date accounting on the neurobiology of motivation and how it might be boosted. - Provides an integration of the neurosciences, their clinical challenges, and applicable research - Includes both an interdisciplinary and integrative nature - Contains a broad array of subject matter that will be of interest to a large target audience - Presents contributions from experts in their respective fields

An Integrative Guide to Consumer Neuroscience

An Integrative Guide to Consumer Neuroscience
Author: Sven Braeutigam
Publisher: Oxford University Press
Total Pages: 289
Release: 2022
Genre: Business & Economics
ISBN: 0198789939

"This book provides an integrative guide to the modern, highly interdisciplinary, and complex field of consumer neuroscience. The aim is to provide a robust overview of the many theoretical and experimental domains involved, thereby balancing depth and breadth of presentation. The material is loosely structured in three, not explicitly delineated parts. The first three chapters discuss the scope of consumer neuroscience, relevant psychological phenomena, and the human brain. The following three chapters cover the relevant mathematics, scanner technologies, and data analyses. The next five chapters discuss concepts and applications of consumer neuroscience, some of which are rather well established, and some reflect cutting-edge research. Specifically, issues of individual, social, and commercial consumer neuroscience are addressed in addition to aspects related to gender differences, abnormal consumer behaviour, ageing, and organizational behaviour. The final two chapters discuss research ethics and future directions, respectively"--

Iusti Lipsii De Amphitheatro et De Amphitheatris quae extra Romam libellus

Iusti Lipsii De Amphitheatro et De Amphitheatris quae extra Romam libellus
Author: Andrea Wilhelmina Steenbeek
Publisher: BRILL
Total Pages: 272
Release: 2015-02-04
Genre: History
ISBN: 900428558X

De Amphitheatro ist ein Dialog, den Lipsius und sein Lehrer Florentius führen, während sie durch Rom spazieren. Sie besprechen allerlei Aspekte der Amphitheater, wie zum Beispiel die Götter, denen die Amphitheater gewidmet sind und die Menschen, die sie bauen ließen. Aber der größte Teil dieses Buches befasst sich mit dem Colosseum und seinen vielfältigen Nutzungsmöglichkeiten und so weiter. De Amphitheatris quae extra Romam libellus, der zweite Teil, ist eine Beschreibung von Amphitheatern außerhalb von Rom, wie in Verona, Pola und Nîmes. Wo immer es geht, lässt Lipsius seine Bildung glänzen mit Zitaten aus vielen antiken Autoren, Dichter und Kirchenväter. Die Einführung bietet nicht nur alle für die Textgeschichte der Abhandlung wichtigen Informationen, sondern auch den biographischen Kontext mit den aufreibenden Konflikten an der Spitze der Universität Leiden.

Das NEUE WÖRTERBUCH Chinesisch - Deutsch

Das NEUE WÖRTERBUCH Chinesisch - Deutsch
Author: Johann Marchart
Publisher: Lulu.com
Total Pages: 443
Release: 2012-04-07
Genre: Education
ISBN: 1257843354

Das NEUE WÖRTERBUCH Chinesisch - Deutsch enthält die neusten Begriffe aus dem Wirtschaftleben und der Computerwelt. In dem Wörterbuch werden sämtliche chinesischen Schriftzeichen mit der Lateinumschreibung Pinyin ergänzt. Diese Buch eignet sich für chinesische und für deutsche Benutzer in Schule, Studium und Beruf.