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| Author | : Nova Corcoran |
| Publisher | : SAGE Publications |
| Total Pages | : 201 |
| Release | : 2010-12-29 |
| Genre | : Medical |
| ISBN | : 1847879233 |
This book is a must have for anyone designing or developing a campaign in health promotion or public health. It is the only textbook which takes the reader right through the planning, implementation and evaluation of a health communication campaign.
| Author | : Elaine Hsieh |
| Publisher | : Routledge |
| Total Pages | : 372 |
| Release | : 2016-02-05 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 131733065X |
Winner of the NCA Health Communication 2021 Distinguished Book Award. This book examines interpreter-mediated medical encounters and focuses primarily on the phenomenon of bilingual health care. It highlights the interactive and coordinated nature of interpreter-mediated interactions. Elaine Hsieh has put together over 15 hours of interpreter-mediated medical encounters, interview data with 26 interpreters from 17 different cultures/languages, 39 health care providers from 5 clinical specialties, and surveys of 293 providers from 5 clinical specialties. The depth and richness of the data allows for the presentation of a theoretical framework that is not restricted by language combination or clinical contexts. This will be the first book of its kind that includes not only interpreters’ perspectives but also the needs and perspectives of providers from various clinical specialties. Bilingual Health Communication presents an opportunity to lay out a new theoretical framework related to bilingual health care and connects the latest findings from multiple disciplines. This volume presents future research directions that promise development for both theory and practice in the field.
| Author | : Nova Corcoran |
| Publisher | : SAGE |
| Total Pages | : 248 |
| Release | : 2013-02-01 |
| Genre | : Medical |
| ISBN | : 1446275493 |
Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.
| Author | : |
| Publisher | : DIANE Publishing |
| Total Pages | : 144 |
| Release | : 1992 |
| Genre | : Communication in medicine |
| ISBN | : 0788100807 |
Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.
| Author | : Thomas E. Backer |
| Publisher | : |
| Total Pages | : 181 |
| Release | : 1992 |
| Genre | : Communication in medicine |
| ISBN | : 9781483325521 |
This work identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered.
| Author | : Charles Abraham |
| Publisher | : SAGE |
| Total Pages | : 202 |
| Release | : 2011-12-16 |
| Genre | : Medical |
| ISBN | : 1446292363 |
Leaflets, information sheets and written materials designed to influence people′s health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: - Message framing, - Use of fear appeals, - Tailoring messages, - Using graphics, - Behaviour change Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.
| Author | : Elaine Bratic Arkin |
| Publisher | : DIANE Publishing |
| Total Pages | : 262 |
| Release | : 2009-05 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 143791263X |
A revision of the original ¿Making Health Communication Programs Work,¿ first printed in 1989, which the Nat. Cancer Inst. (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, ongoing evaluation of their communication programs has affirmed the value of using specific communication strategies to promote health and prevent disease. Research and practice continue to expand the NCI¿s understanding of the principles and techniques that provide a sound foundation for successful health communication programs. This revision updates communication planning guidelines to account for advances in knowledge and technology during the past decade.
| Author | : Thomas E. Backer |
| Publisher | : SAGE Publications, Incorporated |
| Total Pages | : 272 |
| Release | : 1993-06-09 |
| Genre | : Health & Fitness |
| ISBN | : |
How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.
| Author | : Julie Apker |
| Publisher | : John Wiley & Sons |
| Total Pages | : 231 |
| Release | : 2013-11-15 |
| Genre | : Social Science |
| ISBN | : 0745680690 |
Communication in Health Organizations explores the communication processes, issues, and concepts that comprise the organization of health care, focusing on the interactions that influence the lives of patients, health professionals, and other members of health institutions. This book integrates scholarship from communication, medicine, nursing, public health, and allied health, to provide a comprehensive review of the research literature. The author explains the complexities and contingencies of communication in health settings using systems theory, an approach that enhances reader understanding of health organizing. The reader will gain greater familiarity with how health institutions function communicatively, and why the people who work in health professions interact as they do. The text provides multiple opportunities to analyze communication occurring in health organizations and to apply communication skills to personal experiences. This knowledge may improve communication between patients, employees, or consumers. Understanding and applying the concepts discussed in this book can enhance communication in health organizations, which ultimately benefits health care delivery. Communication in Health Organizations offers students, researchers, and health practitioners a unique multi-disciplinary perspective that invites stimulating reflection, discussion, and application of communication issues affecting today's health system.
| Author | : Renata Schiavo |
| Publisher | : John Wiley & Sons |
| Total Pages | : 326 |
| Release | : 2011-01-11 |
| Genre | : Medical |
| ISBN | : 1118040961 |
Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.
