Marketing Strategy from the Masters (Collection)

Marketing Strategy from the Masters (Collection)
Author: Philip Kotler
Publisher: FT Press
Total Pages: 1468
Release: 2010-10-19
Genre: Business & Economics
ISBN: 0132617609

Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon

ECG Masters’ Collection, Volume 2

ECG Masters’ Collection, Volume 2
Author: Mohammad Shenasa, MD
Publisher: Cardiotext Publishing
Total Pages: 218
Release: 2018-02-15
Genre: Medical
ISBN: 1942909217

Over 75 exceptional electrocardiogram case studies curated from the libraries of 60 internationally recognized master teachers of ECG interpretation are brought together in this one-of-a-kind resource for student and teacher alike. Organized by disease type, ECG case studies are presented in a clinical context followed by questions and discussion. Medical students, residents, fellows, physicians — anyone who is involved in caring for patients with various cardiovascular diseases and other systemic pathologies — will find this unique collection with a global perspective useful and practical in developing the skills necessary to reading ECGs.

Dragon Masters Collection (Books 1-3)

Dragon Masters Collection (Books 1-3)
Author: Tracey West
Publisher:
Total Pages: 288
Release: 2018-06-05
Genre: Dragons
ISBN: 9781338305869

A Dragon Masters starter collection - perfect for emerging readers! This collection includes the first three books in this series: Dragon Masters #1: Rise of the Earth Dragon Dragon Masters #2: Saving the Sun Dragon Dragon Masters #3: Secret of the Water Dragon

Masters of the Word

Masters of the Word
Author: William J. Bernstein
Publisher: Open Road + Grove/Atlantic
Total Pages: 457
Release: 2013-04-30
Genre: History
ISBN: 0802193447

A “riveting and thoroughly researched” history of language technology’s effect on society across millennia—from Sumerian syntax to social media hashtags (Phil Lapsley). Writing was born thousands of years ago in Mesopotamia. Spreading to Sumer, and then Egypt, this revolutionary tool allowed rulers to extend their control far and wide, giving rise to the world’s first empires. When Phoenician traders took their alphabet to Greece, literacy’s first boom led to the birth of drama and democracy. In Rome, it helped spell the downfall of the Republic. Later, medieval scriptoria and vernacular bibles gave rise to religious dissent, and with the combination of cheaper paper and Gutenberg’s printing press, the fuse of Reformation was lit. The Industrial Revolution brought the telegraph and the steam driven printing press, allowing information to move faster and wider than ever before through the invention of the newspaper. But along with radio and television, these new technologies were more easily exploited by the powerful, as seen in Germany, the Soviet Union, even Rwanda, where radio incited genocide. With the rise of carbon duplicates (Russian samizdat), photocopying (the Pentagon Papers), the internet, social media, and cell phones (the recent Arab Spring) more people have access to communications, making the world more connected than ever before. This “accessible, quite enjoyable, and highly informative read” will change the way you look at technology, history, and power (Booklist). “[Bernstein] enables us to see what remains the same, even as much has changed.” —Library Journal, “Editors’ Picks” “It brims with interesting ideas and astonishing connections.” —Phil Lapsley, author of Exploding the Phone: The Untold Story of the Teenagers and Outlaws Who Hacked Ma Bell “[Bernstein’s] narrative is succinct and extremely well sourced. . . . [He] reminds us of a number of technologies whose changed roles are less widely chronicled in conventional histories of the media.” —The Irish Times

Old Masters Worldwide

Old Masters Worldwide
Author: Susanna Avery-Quash
Publisher: Bloomsbury Publishing USA
Total Pages: 339
Release: 2020-10-15
Genre: Art
ISBN: 1501348159

As a result of the Napoleonic wars, vast numbers of Old Master paintings were released on to the market from public and private collections across continental Europe. The knock-on effect was the growth of the market for Old Masters from the 1790s up to the early 1930s, when the Great Depression put an end to its expansion. This book explores the global movement of Old Master paintings and investigates some of the changes in the art market that took place as a result of this new interest. Arguably, the most important phenomenon was the diminishing of the traditional figure of the art agent and the rise of more visible, increasingly professional, dealerships; firms such as Colnaghi and Agnew's in Britain, Goupil in France and Knoedler in the USA, came into existence. Old Masters Worldwide explores the ways in which the pioneering practices of such businesses contributed to shape a changing market.

Our Reason for Being

Our Reason for Being
Author: T. F. Leong
Publisher: Wipf and Stock Publishers
Total Pages: 344
Release: 2022-08-11
Genre: Religion
ISBN: 1666717088

Ecclesiastes is a persuasive speech with a rhetoric so unique that it can be easily misunderstood. It speaks powerfully to believers as well as nonbelievers because it addresses the question of the meaning of life in the most satisfying way. The heart of this book is an expositional commentary that interprets Ecclesiastes as authoritative Scripture. It seeks to recover the rhetoric of the speech in terms of its comprehensive message on the meaning of life as well as its compelling force to get the message across. Preceding the expositional commentary is an introduction to Ecclesiastes that presents a new approach to outlining and reading Ecclesiastes as a coherent speech. It also presents an overview of the "forest"--the overall rhetorical flow of the speech from beginning to end. This is to prevent one from getting lost when immersed in the "trees" of the expositional commentary. Following the expositional commentary are two topical studies to give Ecclesiastes the breadth and depth of coverage it deserves. The first is an interdisciplinary exposition on the meaning of life. The second is an interpretive essay to defend exegetically the interpretation of Ecclesiastes as a coherent speech.

Zandian Masters Complete Set: Books 1-9

Zandian Masters Complete Set: Books 1-9
Author: Renee Rose
Publisher: Burning Desires
Total Pages: 1213
Release: 2022-11-22
Genre: Fiction
ISBN:

Zandian Masters Complete Set is a Limited-Time Edition nine-book set of the steamy alien warrior Zandian Masters series by USA Today Bestselling romance author Renee Rose... HIS HUMAN SLAVE HIS HUMAN PRISONER TRAINING HIS HUMAN His HUMAN REBEL HIS HUMAN VESSEL HER MATE AND MASTER ZANDIAN PET HIS HUMAN POSSESSION THEIR ZANDIAN MATE Publisher's Note: This collection of stand-alone erotic romances contains spankings and intense sexual scenes with dominant alien masters who claim their human female for life. HEA guaranteed. If such material offends you, do not read it.