Women in Advertising: Changing Perceptions

Women in Advertising: Changing Perceptions
Author: Divya Nigam
Publisher:
Total Pages: 204
Release: 2007-11-01
Genre:
ISBN: 9788131411636

Advertising s portrayal of gender roles is a representation of the long-existing unequal relationship of dominance and subservience between the two sexes. Women have been exploited by advertisers for decades. They have frequently been stereotyped in the t

Women in Advertising

Women in Advertising
Author: Divya Nigam
Publisher:
Total Pages: 179
Release: 2007
Genre: Advertising
ISBN:

With special reference to India.

Brandsplaining

Brandsplaining
Author: Jane Cunningham
Publisher: Penguin UK
Total Pages: 240
Release: 2021-02-18
Genre: Business & Economics
ISBN: 0241456010

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Gender, Design and Marketing

Gender, Design and Marketing
Author: Gloria Moss
Publisher: Routledge
Total Pages: 250
Release: 2017-03-02
Genre: Business & Economics
ISBN: 1351934511

Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception. In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, and how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences. The challenge for management is to overcome these limitations and ensure that an organization's products and services mirror preferences of customers rather than those of senior managers.

Perceptions of Female Offenders

Perceptions of Female Offenders
Author: Brenda Russell
Publisher: Springer Science & Business Media
Total Pages: 202
Release: 2012-12-09
Genre: Social Science
ISBN: 1461458714

​Female offenders are often perceived as victims who commit crimes as a self-defense mechanism or as criminal deviants whose actions strayed from typical ‘womanly’ behavior. Such cultural norms for violence exist in our gendered society and there has been scholarly debate about how male and female offenders are perceived and how this perception leads to differential treatment in the criminal justice system. This debate is primarily based upon theories associated with stereotypes and social norms and how these prescriptive norms can influence both public and criminal justice response. Scholars in psychology, sociology, and criminology have found that female offenders are perceived differently than male offenders and this ultimately leads to differential treatment in the criminal justice system. This interdisciplinary book provides an evidence based approach of how female offenders are perceived in society and how this translates to differential treatment within the criminal justice system and explores the ramifications of such differences. Quite often perceptions of female offenders are at odds with research findings. This book will provide a comprehensive evidence-based review of the research that is valuable to laypersons, researchers, practitioners, advocates, treatment providers, lawyers, judges, and anyone interested in equality in the criminal justice system. ​

Rosie and Mrs. America

Rosie and Mrs. America
Author: Catherine Gourley
Publisher: Twenty-First Century Books
Total Pages: 148
Release: 2008-01-01
Genre: Juvenile Nonfiction
ISBN: 0822568047

Examines how popular culture during the Great Depression and later during the Second World War influenced the lives of women.

Current Research on Gender Issues in Advertising

Current Research on Gender Issues in Advertising
Author: Yorgos Zotos
Publisher: Routledge
Total Pages: 188
Release: 2018-12-14
Genre: Business & Economics
ISBN: 1351213725

Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.

Privileging the Privileged

Privileging the Privileged
Author: Sharada J. Schaffter
Publisher: Bibliophile South Asia
Total Pages: 322
Release: 2006
Genre: Mass media and women
ISBN: 9788185002361

Closing the Leadership Gap

Closing the Leadership Gap
Author: Marie C. Wilson
Publisher: Penguin Group
Total Pages: 228
Release: 2006
Genre: Business & Economics
ISBN: 9780143034780

An impassioned examination of the vital importance of women in leadership roles--in politics as well as business--by a renowned women's issues advocate. Insightful and inspiring, this is a call to action for the increased presence of women in powerful leadership positions in this country.

Marketing to Women

Marketing to Women
Author: Marti Barletta
Publisher: Dearborn Trade Publishing
Total Pages: 290
Release: 2003
Genre: Business & Economics
ISBN: 9780793159635

Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.