The Health and Fitness industry has lied to me for many years. It is currently worth $ 4.2 trillion. The Healthy Eating, Nutrition, and Weight Loss sector alone is worth $ 702 billion. There are many brilliant ideas to make big bucks from people who are looking for fat burn secrets or how to burn belly fat fast, and most of them are based on magical “rapid weight loss” diet plans/powders/teas/exercise plans/pills, etc. The industry is making giant money off of ordinary people who want to learn more, but there is so much information thrown at them that they just can’t distinguish legit data from the crap that was creatively made to look like evidence-based material. Are you a serial dieter who has tried literally everything that’s out there? Are you a mature woman who has been told that weight loss for women over 40 is just not happening? Are you unsuccessfully trying to lose that post-pregnancy weight? Are you feeling bitter and disappointed because you are so dedicated to your workout routines and healthy eating, learned how to count calories, but somehow you still can’t seem to get rid of those last few pounds? Or are you a little scared and reluctant to start any weight loss program because they all just seem to be so strict that they would require your undivided attention and efforts? You do not need to be always hungry and miserable to lose weight. Your life does not have to be full of restrictions and exclusions. Your family life does not have to be ruined. Social situations do not have to be unbearable. You don’t have to kiss pizza goodbye forever. You don’t have to kill yourself training. You can eat as many meals per day as you want, at whatever time you choose. You don’t have to spend hundreds of dollars on supplements. Does this sound like science-fiction? It’s not. It’s just science: no magic. Do yourself a favor - stop reading obsolete and harmful weight loss theories. Stop listening to charlatans telling you that a detox or magic pills will solve your problem. Stop getting excited about new strict “weight loss” diets, which promise you 40 lbs. less in 2 months. Learn what weight loss is really about, how it actually happens, and how you can pull this off and still live a normal life. This book WILL NOT tell you what exactly you must / must not eat. However, it WILL show you HOW to choose what you eat, what flexible dieting looks like, and how your body will respond to what’s on your plate. This book focuses on the most important things you need to know, including hormone balance. Information in this book is based on pure scientific knowledge and its sensible interpretation, and not on guesswork or some tortuous ideologies that simply feel right at the time for their authors, so they present them as scientific facts. The weight loss process is simple, logical, and easy. This is the only book on weight loss that you will ever need because nothing else actually works. Does this mean it will require no effort at all? Of course not. You have to work to get what you want. After all - “If we keep doing what we're doing, we're going to keep getting what we're getting.” [Stephen Covey] Will this turn your life upside down? No, not in a negative sense. You can lose weight while having a normal life. However, it will definitely be a life-changing experience, this I can promise.