Winning Your Audience

Winning Your Audience
Author: James Rosebush
Publisher: Center Street
Total Pages: 256
Release: 2020-04-07
Genre: Political Science
ISBN: 1546085955

President Ronald Reagan taught James Rosebush to be an impactful speaker. Now he's going to teach you. Public speaking isn't easy. Just ask anyone who's ever blown a sales pitch, failed a class, or fumbled their way through a presentation because they froze up or couldn't find the right words. No wonder more than 75 percent of people in the United States suffer from Glossophobia, the fear of speaking in front of crowds. Luckily, public speaking isn't some innate ability. It's a skill. And given the right amount of time, energy, and perseverance, anyone can learn how it's done. In Winning Your Audience, James Rosebush draws on several decades of experience working with presidents, politicians, and business leaders to write his own manual for delivering a message with confidence. He looks back on the lessons he learned travelling the world with President Ronald Reagan, whom he served under for five years in the White House, and lays out the keys to "the Reagan speech template": Question, Inform, Inspire, Ask. Rosebush also studies some of the great political orators of our time. Vital lessons from the likes of Winston Churchill, Abraham Lincoln, Frederick Douglass, and President Donald Trump are distilled down to a few simple rules. Among them are:· Be authentic· Know yourself· Practice and rehearse...and then do it again · Don't care what your mother thinks of you No matter what kind of speeches, toasts, or presentations you have to give, this book can help. Use it like a textbook. Write in the margins. Tear out pages. Winning Your Audience can make even the most timid speakers among us into a genuine leaders. Read it now and learn how to win your audience.

Brand, Meet Story

Brand, Meet Story
Author: Heather Pemberton Levy
Publisher: Routledge
Total Pages: 85
Release: 2016-10-04
Genre: Business & Economics
ISBN: 1351818457

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience. Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the book shows readers a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires readers to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.

Content Warfare

Content Warfare
Author: Ryan Hanley
Publisher:
Total Pages: 0
Release: 2015
Genre: Customer relations
ISBN:

"There is a battle taking place online every day. It's not a fight for the fate of the world... just the future of your business. A battle fought with content. A battle far too many businesses are losing... We're here to win the battle for attention...Connected Generation consumers want to know who the human is behind the corporate logo. Content, in the form of media such as blog posts, video, podcasts and images, allows us to tell our story and connect with our customers in ways that were impossible 15 years ago. We must be authentic, transparent and honest..."--Amazon.com description.

Good in a Room

Good in a Room
Author: Stephanie Palmer
Publisher: Crown Currency
Total Pages: 290
Release: 2008-03-11
Genre: Business & Economics
ISBN: 0385525281

Whether you work in Hollywood or not, the fact is that selling ideas is really difficult to do. The reason the pitching secrets of the most successful writers and directors are relevant is because these people have evolved an advanced method for selling ideas. Whether you’re a screenwriter, a journalist with an idea for a story, an entrepreneur with a business plan, an inventor with a blueprint, or a manager with an innovative solution, if you want other people to invest their time, energy, and money in your idea, you face an uphill battle…. When I was at MGM, the hardest part of my job was not cutthroat studio politics or grueling production schedules. The toughest part of my job was whenever I had to say “No” to an idea that was almost there. I had to say no a lot. Every buyer does. The buyer’s work is to say yes to projects that are ready, not almost ready. And no matter how good the script is, if the seller can’t pitch it in a compelling way, how can the buyer see the potential? How can he get his colleagues on board? How can he recommend the seller to his superiors? The fact is that poor pitches doom good projects. It happens all the time. The ideas, products and services that are pitched more effectively… win. That’s just how the game is played. No sense getting upset over it. Instead, let’s accept the challenge and learn the strategies and tactics that will allow us (and our ideas) to succeed. -From GOOD IN A ROOM Business consultant and former MGM Director of Creative Affairs Stephanie Palmer reveals the techniques used by Hollywood’s top writers, producers, and directors to get financing for their projects - and explains how you can apply these techniques to be more successful in your own high-stakes meetings. Because, as Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better. Whether you are a manager or executive with an innovative proposal, a professional with a hot concept, a salesperson selling to a potential client or investor, or an entrepreneur with a business plan, GOOD IN A ROOM shows you how to: Master the five stages of the face-to-face meeting Avoid the secret dealbreakers of the first ninety seconds Be confident in high-pressure situations Present yourself better and more effectively than you ever have before Whether you want to ask for a raise, grow your client list, launch a new business or find financing for a creative project, you must not only present your ideas in a compelling way - you must also sell yourself, as well. GOOD IN A ROOM shows you how to construct a winning presentation and deliver the kind of performance that will get your project greenlighted, whatever industry you are in.

Your Guide to Public Speaking

Your Guide to Public Speaking
Author: Amanda Hennessey
Publisher: Simon and Schuster
Total Pages: 240
Release: 2019-05-14
Genre: Business & Economics
ISBN: 1507210256

Are you part of the 73% of the population that experiences anxiety from public speaking? Face your fears with this valuable guide that combines real-world case studies and practice activities to help build your confidence. You may not be afraid of heights or spiders but making a speech in front of a large crowd—whether it’s a wedding party, an awards ceremony, or even doing a presentation in the office—is sure to get your heart pounding and your palms sweaty. But with Your Guide to Public Speaking in hand, there’s no need to fear public speaking a second longer. This practical and indispensable guide teaches you to understand and work with your audience, take control of your own emotions, and create the perfect materials to supplement your speech and help drive your message home. With practice activities, real-world case studies, tips you never thought you needed—and more!—you’ll find everything you need to become a speech master in no time at all. From preparing for a video conference, rallying for support for a cause that’s important to you, or facing down multiple interviews, you can banish those fears and feel empowered no matter what the situation with Your Guide to Public Speaking.

Audience of One: Donald Trump, Television, and the Fracturing of America

Audience of One: Donald Trump, Television, and the Fracturing of America
Author: James Poniewozik
Publisher: Liveright Publishing
Total Pages: 277
Release: 2019-09-10
Genre: Political Science
ISBN: 1631494430

New York Times Book Review • Notable Book of the Year Washington Post • 50 Notable Works of Nonfiction in 2019 NPR.org • NPR 2019 Concierge Slate • 10 Best Books of the Year Chicago Tribune • Best Books of the Year Publishers Weekly • 10 Best Books of the Year Audience of One reframes America’s identity through the rattled mind of an insomniac, cable-news-junkie president.New York Times chief television critic James Poniewozik offers a “darkly entertaining” (Carlos Lozada, Washington Post) history of mass media from the early 1980s to today, demonstrating how a volcanic, camera-hogging antihero merged with America’s most powerful medium to become our forty-fifth president. In charting the seismic evolution of television from a monolithic mass medium into today’s fractious confederation of spite-and-insult media subcultures, Poniewozik reveals how Donald Trump took advantage of these historic changes by constantly reinventing himself: from a boastful cartoon zillionaire; to 1990s self-parodic sitcom fixture; to The Apprentice reality-TV star; and finally to Twitter-mad, culture-warring demagogue. Already lauded as a “brilliant and daring” (Annalisa Quinn, NPR) work that defines a generation, Audience of One emerges as a classic in cultural criticism.

The Art of the Pitch

The Art of the Pitch
Author: Peter Coughter
Publisher: Springer
Total Pages: 240
Release: 2016-09-29
Genre: Business & Economics
ISBN: 1137512334

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

Counting Descent

Counting Descent
Author: Clint Smith
Publisher: SCB Distributors
Total Pages: 102
Release: 2020-01-06
Genre: Poetry
ISBN: 1938912667

From the author of How the Word is Passed: A Reckoning with the History of Slavery Across America * Winner, 2017 Black Caucus of the American Library Association Literary Award * Finalist, 2017 NAACP Image Awards * "One Book One New Orleans" 2017 Book Selection * Published in The New Yorker, The New York Times Magazine, Poetry Magazine, The Paris Review, New Republic, Boston Review, The Guardian, The Rumpus, and The Academy of American Poets "So many of these poems just blow me away. Incredibly beautiful and powerful." -- Michelle Alexander, Author of The New Jim Crow "Counting Descent is a tightly-woven collection of poems whose pages act like an invitation. The invitation is intimate and generous and also a challenge; are you up to asking what is blackness? What is black joy? How is black life loved and lived? To whom do we look to for answers? This invitation is not to a narrow street, or a shallow lake, but to a vast exploration of life. And you’re invited. -- Elizabeth Acevedo, Author of Beastgirl & Other Origin Myths "These poems shimmer with revelatory intensity, approaching us from all sides to immerse us in the America that America so often forgets." -- Gregory Pardlo "Counting Descent is more than brilliant. More than lyrical. More than bluesy. More than courageous. It is terrifying in its ability to at once not hide and show readers why it wants to hide so badly. These poems mend, meld and imagine with weighted details, pauses, idiosyncrasies and word patterns I've never seen before." -- Kiese Laymon, Author of Long Division Clint Smith's debut poetry collection, Counting Descent, is a coming of age story that seeks to complicate our conception of lineage and tradition. "Do you know what it means for your existence to be defined by someone else’s intentions?" Smith explores the cognitive dissonance that results from belonging to a community that unapologetically celebrates black humanity while living in a world that often renders blackness a caricature of fear. His poems move fluidly across personal and political histories, all the while reflecting on the social construction of our lived experiences. Smith brings the reader on a powerful journey forcing us to reflect on all that we learn growing up, and all that we seek to unlearn moving forward.

Win the Presentation Game

Win the Presentation Game
Author: Thomas McCarthy
Publisher:
Total Pages: 134
Release: 2015-11-24
Genre:
ISBN: 9780996498999

Stop Struggling with your Presentations. Start Winning the Presentation Game! Discover 52 Power Plays to Captivate, Energize and Activate Your Audience PART ONE: Create an Engaging Story- ideas for developing and delivering dynamic content that instantly hooks your audience. Everyone loves a great story! PART TWO: Feel Like a Winner!-ways to get yourself feeling confident, energized, and ready to go in front of anyone. There's simply nothing more important than how you feel. PART THREE: Energize Your Audience-strategies for getting and holding your audience's attention, staying connected, and moving people to action

Winning Your Right Job

Winning Your Right Job
Author: Mathew A. Oladimeji
Publisher: Xlibris Corporation
Total Pages: 613
Release: 2010-09-01
Genre: Self-Help
ISBN: 1453552367

In whichever way he thinks, Mathew remains a brilliant management professional of this generation. I am not surprised he produced an essential, must-have information source of this quality Professor Andrew Apter Director, James S. Coleman, African Studies Centre, University of California, Los Angeles (UCLA), 405 Hilgard Avenue, Box 951310 Los Angeles, CA 90095 - 1310 In this book, Mathew has proved that attitude is the singular most important ingredient of personal and professional success. If you desire to be upwardly mobile in your profession, and to achieve quantum leaps in your career progression, the book is meant for you Gayle Skinns Recruitment Consultant, Adecco UK Limited I have consulted books on the subject of having to change jobs. What stand Winning Your Right Job out are its outcome-focused instructions on how to do things; the way it teaches how not to do things in the course of seeking to move up and move on in highly competitive environments; as well as the way it seeks to develop the supervisory, managerial and leadership know-how in the individual Ibukun Oderinu Ex Human Resources Controller, Oasis Group, Nigeria (Now Managing Director/Chief Executive, Mario Consulting Limited, Nigeria Rather than giving us fish, Mathew has given us an enduring training on how to fish in the oceanic waters of the labour market. Whosoever consults this book is bound to win not just jobs, but those high-profile ones that are rare to come by Adeyinka A. Aladetoyinbo Release Officer, Small Business Releases, Australia New Zealand Bank, Australia.