Winning With Social Media 20
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| Author | : Michelle Sherman |
| Publisher | : Aspen Publishing |
| Total Pages | : 245 |
| Release | : 2016-10-07 |
| Genre | : Law |
| ISBN | : 1601565682 |
Litigation is about winning. It's not like a game of horseshoes, where coming close is good enough. Placing second is not something that gets and keeps clients. Now flash forward to the social media era of Facebook, Twitter, Instagram, Snapchat—and the list could go on and on, with new sites springing up and gaining traction all the time. Social media—once the stomping grounds of a youthful, tech-savvy generation—is a phenomenon with an incredible impact in the legal arena. The oversharing that happens on social networking sites can make or break a case—and what's more, the online landscape is ever changing, ever morphing and evolving, nearly at the lightning speed of technology itself. It may sound like a brave new world out there (and it is), but the good news is that you can quickly get up to speed and have a desktop guide at your fingertips. And, once you become comfortable with social media, you're going to be pleasantly surprised by how much helpful evidence can be found on social networking sites. That's where Winning with Social Media comes in. In this new book by attorney Michelle Sherman, you'll discover how this modern form of evidence plays a key role in cases ranging from divorce and child custody to wrongful termination, from narcotics trafficking to invasion of privacy, from breach of contract to intellectual property, from DUI to professional malpractice. You'll learn how to: • conduct informal discovery for getting social media discovery from the opposition • execute personal service through social media when all else fails • lay a rock-solid foundation to get online posts admitted into evidence • overcome objections in discovery and at trial • authenticate "ownership" of social media accounts and the incriminating posts made to them • keep your clients from sinking their case through "loose lips" on social media • use and monitor social media posts— not just from the parties, but witnesses, jurors, and even the judge—from start to finish in your case What you won't come away with, Sherman advises, is any reassurance that you can ignore social media in your litigation matters. Lawyers who do or who dismiss its relevance do so at their clients' peril. In the twenty-first century, dealing with social media evidence is a crucial part of your discovery plan and trial preparation, and Winning with Social Media will help you meet that challenge.
| Author | : Laura Solomon |
| Publisher | : American Library Association |
| Total Pages | : 226 |
| Release | : 2013 |
| Genre | : Computers |
| ISBN | : 0838911609 |
The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she broadens her best-selling ALA Editions Special Report on the topic and Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults’ and teens’ use of social media impacts the library Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling Addresses the fine points of Facebook, comparing the various types of profiles and accounts Guides readers in the basics of crafting eye-catching status updates, and other social media best practices Shows how to manage and monitor accounts, including pointers on dealing with negative feedback Including a bibliography of additional resources, Solomon’s guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Regina Luttrell |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 225 |
| Release | : 2016-08-19 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1442265256 |
Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.
| Author | : Stuart Cunningham |
| Publisher | : NYU Press |
| Total Pages | : 364 |
| Release | : 2019-02-26 |
| Genre | : Business & Economics |
| ISBN | : 1479846899 |
Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.
| Author | : Ella Minty |
| Publisher | : Taylor & Francis |
| Total Pages | : 160 |
| Release | : 2019-08-29 |
| Genre | : Business & Economics |
| ISBN | : 0429581777 |
This book examines how social media has transformed extremist discourse. Drawing on ISIS and their sophisticated use of social media platforms and PR concepts, it explores the ways in which the outfit was able to recruit, mobilise and spread fundamentalist propaganda in regions where it had little physical presence. One of the first studies to draw a link between international diplomacy, the rise of fundamentalism and public relations, this book will be of great interest to scholars and researchers of defence and strategic studies, especially those working on ISIS propaganda, Middle East Studies, media studies, digital humanities, communication studies, public relations and international relations, as well general readers.
| Author | : John McLevey |
| Publisher | : SAGE Publications Limited |
| Total Pages | : 951 |
| Release | : 2023-10-01 |
| Genre | : Social Science |
| ISBN | : 152961466X |
This new edition of The Sage Handbook of Social Network Analysis builds on the success of its predecessor, offering a comprehensive overview of social network analysis produced by leading international scholars in the field. Brand new chapters provide both significant updates to topics covered in the first edition, as well as discussing cutting edge topics that have developed since, including new chapters on: · General issues such as social categories and computational social science; · Applications in contexts such as environmental policy, gender, ethnicity, cognition and social media and digital networks; · Concepts and methods such as centrality, blockmodeling, multilevel network analysis, spatial analysis, data collection, and beyond. By providing authoritative accounts of the history, theories and methodology of various disciplines and topics, the second edition of The SAGE Handbook of Social Network Analysis is designed to provide a state-of-the-art presentation of classic and contemporary views, and to lay the foundations for the further development of the area. PART 1: GENERAL ISSUES PART 2: APPLICATIONS PART 3: CONCEPTS AND METHODS
| Author | : David K. Hayes |
| Publisher | : John Wiley & Sons |
| Total Pages | : 373 |
| Release | : 2024-07-18 |
| Genre | : Technology & Engineering |
| ISBN | : 1394208499 |
Comprehensive resource covering key 'need-to-know' aspects of how to run a food service operation, with unique perspective from restaurant managers Successful Management in Foodservice Operations is a single volume textbook addressing the overall operation of a successful food service business, including planning for success, ensuring excellence in production and service, and generating optimal levels of operating profits. The purpose of this book is to teach foodservice operators what they must know, and do, in order to achieve their own definitions of success. The book covers the major changes to food delivery processes and systems forced by the COVID pandemic, changes to the system of accounts for restaurants, flexibility of employee management due to COVID-enforced changes, and more. Each chapter ends with features to enable reader comprehension and practical application of concepts. These include: 'A Manager's 10-Point Effectiveness Checklist' offering ideas for management actions, and mini-case studies entitled 'What Would You Do?' with suggested answers. Successful Management in Foodservice Operations also discusses: Reading a Uniform Systems of Accounts for Restaurants (USAR) income statement, identifying a target market, and creating an effective proprietary website Managing marketing on third-party operated websites and labor costs and preparing and monitoring an operating budget Creating a profitable menu, successfully pricing menu items, recruiting, selecting, and training team members, and controlling food and beverage production costs Running food trucks and 'ghost' restaurants, where no customers actually visit the 'restaurant' in person other than to pick-up pre-ordered food Successful Management in Foodservice Operations is an authoritative, accessible, up-to-date, and easy-to-understand reference for introductory students in programs of study related to hospitality management and food service operations. It also appeals to individuals interested in running their own restaurant or food service operation. Part of Wiley's Foodservice Operations: The Essentials series.
| Author | : Axel Bruns |
| Publisher | : Routledge |
| Total Pages | : 560 |
| Release | : 2015-12-22 |
| Genre | : Social Science |
| ISBN | : 1317506561 |
Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global, up-to-date review of recent political uses of social media. Drawing together empirical analyses of the use of social media by political movements and in national and regional elections and referenda, The Routledge Companion to Social Media and Politics presents studies ranging from Anonymous and the Arab Spring to the Greek Aganaktismenoi, and from South Korean presidential elections to the Scottish independence referendum. The book is framed by a selection of keystone theoretical contributions, evaluating and updating existing frameworks for the social media age.
| Author | : Angeline Close Scheinbaum |
| Publisher | : Taylor & Francis |
| Total Pages | : 205 |
| Release | : 2024-06-07 |
| Genre | : Psychology |
| ISBN | : 1040032885 |
The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition, it relies on psychological theories to help explain or predict problematic online behavior within the social media landscape through the lens of mental health. With an aim to provide solutions, the authors spotlight the key issues affecting consumer well-being and mental health due to the omnipresence and overuse of social media. The book dissects the unintended consequences of too much social media use, specifying key problems like disconnection anxiety, eating disorders, online fraud, cyberbullying, the dark web, addiction, depression, self-discrepancies, and serious privacy concerns (especially impacting children or young people). The book provides grapples with mental health disorders such as anxiety, depression, self-harm, and eating disorders that can be intensified by, or correlated with, too much social media use. The authors meticulously review the various facets of the darker side of online presence and propose actionable solutions for each of the problems stated, providing scholars with a conceptual model with propositions for continued research. This international exploration of social media is a must-read for students of marketing, advertising, and public relations, as well as scholars/managers of business, marketing, psychology, communication, management, and sociology. It will also be of interest to social media users, those navigating new media platforms parents, policymakers, and practitioners.
