Winning Sales Letters
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| Author | : Drayton Bird |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 324 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780749438760 |
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
| Author | : Ralph Allora |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 240 |
| Release | : 2009-08-09 |
| Genre | : Business & Economics |
| ISBN | : 0071629459 |
First impressions are critical. Make yours count with a winning sales letter! You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs. But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal. Winning Sales Letters—From Prospect to Close teaches you how to: Strategize your messages for every stage of the selling process Command attention and motivate your clients Put your best self in every note Create engaging approaches for letters, e-mails, and text messages Avoid the mistakes that sabotage great communication “A sleek, practical guide to writing winning sales communications. Whether you’re anovice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this bookwill help you connect, engage, and build trust with your customers.” David Forgione, VP, Multi-Media Sales, The Wall Street Journal
| Author | : Dan S. Kennedy |
| Publisher | : Simon and Schuster |
| Total Pages | : 240 |
| Release | : 2011-02-14 |
| Genre | : Business & Economics |
| ISBN | : 1440511411 |
Rev. ed. of: The ultimate sales letter: attract new customers, boost your sales. 3rd ed. 2006.
| Author | : Dianna Daniels Booher |
| Publisher | : |
| Total Pages | : 349 |
| Release | : 1990-01-01 |
| Genre | : Business & Economics |
| ISBN | : 9780608247014 |
| Author | : Karen Gilleland |
| Publisher | : Prentice Hall Direct |
| Total Pages | : 373 |
| Release | : 1991 |
| Genre | : Sales letters. |
| ISBN | : 9780133273700 |
A comprehensive model letter book, covering virtually all occasions upon which sales representatives would have to write a letter. It includes both internal letters to management and various support departments and external letters to prospects and customers.
| Author | : Rhonda Harris |
| Publisher | : M.E. Sharpe |
| Total Pages | : 600 |
| Release | : 1998-03-02 |
| Genre | : Business & Economics |
| ISBN | : 9780765635129 |
Hundreds of ready-to-use model letters for handling various sales situations. Aimed at the busy sales rep, each letter can be used as it is or can be quickly modified to suit. The chapters follow the progression of the sales cycle.
| Author | : Benjamin Hart |
| Publisher | : |
| Total Pages | : 236 |
| Release | : 2006-01 |
| Genre | : Business & Economics |
| ISBN | : 9781598002621 |
"Amazing returns on my mailings""Ben Hart has given me the secret to getting into the mind of my customer and generating amazing returns on my mailings. With just a few simple changes to my own writing, I am already seeing dramatic results. Thank you for this powerful, step-by-step formula for creating 'Blockbuster Sales Letters'."-Valerie Hasara, Editor, OyesUcan.com??Absolutely the best in the business"??Ben Hart is absolutely the best in the business. His direct mail campaigns have single handedly turned many floundering and start-up enterprises into multi-million-dollar powerhouses. Ben's books are packed full of strategies, methods, rules and tips that will profit direct mail experts and beginners alike. And Hart's books are enormously fun to read. His writing is clear and direct . . . Every direct mail veteran, as well as anyone planning to launch their very first direct mail marketing campaign, must read Ben's books immediately. I will read this book many times."-Steve Loflin, Executive Director, National Society of Collegiate Scholars (400,000 members)??One of the true masters"??The dirty little secret of direct mail is that you can count the true masters on two hands and still have several fingers left over. These are the giants who produce the huge results over and over again. Ben Hart is one of the true masters. He's the guy the others are always studying and trying to 'steal smart' from. When you read this book you are learning a lifetime of success secrets from the very best in the business."-Richard Rossi, Co-Founder, Envision EMI, Inc., Marketer of educational programs that enroll 50,000 students every year with annual revenue of more than $70,000,000 generated by direct mail??One of the creative giants in direct mail today"??Ben Hart is one of the creative giants in direct mail today. I have personally sent Ben to number of my largest clients to help them improve their direct mail programs. Each one has thanked me because Ben's packages have consistently beaten everything they've been doing."-Glen Thomas, Co-Owner, RST Marketing
| Author | : John Fraser-Robinson |
| Publisher | : |
| Total Pages | : 63 |
| Release | : 2000 |
| Genre | : Sales letters |
| ISBN | : 9781901306354 |
| Author | : Dianna Booher |
| Publisher | : Jossey-Bass |
| Total Pages | : 0 |
| Release | : 1989-12-01 |
| Genre | : Business & Economics |
| ISBN | : 9780669208764 |
Generate the powerful missives you need instantly, effortlessly. This ready-to-use collection contains more than 300 model letters on scores of sales, marketing and service topics that concern virtually every business. Use them verbatim, or mix and match phrases for a customized message.
| Author | : Robert Collier |
| Publisher | : |
| Total Pages | : 406 |
| Release | : 2021-03-04 |
| Genre | : |
| ISBN | : 9781774642191 |
Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
