Winning Marketing Strategies
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| Author | : Barry Feig |
| Publisher | : Addison Wesley |
| Total Pages | : 430 |
| Release | : 1999 |
| Genre | : Markedsføringsledelse |
| ISBN | : |
This comprehensive guide helps you avoid wasteful trial-and-error decision-making and eliminate mistakes by giving you fast access to proven-successful marketing techniques that cover every aspect of the marketing cycle-from market research to product development to pricing to advertising to analyzing sales results and jump-starting fading product lines.
| Author | : Gary W. Randazzo |
| Publisher | : Business Expert Press |
| Total Pages | : 154 |
| Release | : 2014-05-15 |
| Genre | : Business & Economics |
| ISBN | : 1606499610 |
What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
| Author | : Gerald A. Michaelson |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 260 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9780071427319 |
Battle-tested strategies for marketing your product or service to victory!
| Author | : Gary W. Randazzo |
| Publisher | : Business Expert Press |
| Total Pages | : 134 |
| Release | : 2024-10-18 |
| Genre | : Business & Economics |
| ISBN | : 163742731X |
Unlock Brilliant Strategies with AI-Enhanced Marketing Discover the future of marketing with our comprehensive guide that introduces the MVOSSTE framework. Augmented by cutting-edge generative AI, this book offers a clear roadmap from mis-sion to execution, empowering you to craft innovative and effective marketing strategies. Perfect for marketers eager to stay ahead of the curve, our guide transforms complex concepts into actionable insights for unparalleled success.
| Author | : Jenna Tiffany |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 321 |
| Release | : 2021-05-03 |
| Genre | : Business & Economics |
| ISBN | : 1789667429 |
WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book Awards 2022 - Sales & Marketing category Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany. Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them. Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.
| Author | : Jay Conrad Levinson |
| Publisher | : John Wiley & Sons |
| Total Pages | : 299 |
| Release | : 2010-01-08 |
| Genre | : Business & Economics |
| ISBN | : 047056458X |
These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver
| Author | : William M. Weilbacher |
| Publisher | : Contemporary Books |
| Total Pages | : 0 |
| Release | : 1993 |
| Genre | : Brand choice |
| ISBN | : 9780844234762 |
Avoid the mistakes many marketers have made while creating brand strategies that work. Dozens of examples and case studies explore marketing "myths" you should avoid, probe the impact of strong retailers on brand strategies, and reveal the changing role of advertising in building a brand. Plus, you'll discover how to: -- Create an overall vision -- Implement strategies to create and build dominant brands -- Restructure management, product development, marketing, and other internal operations to strengthen brand value
| Author | : William Winston |
| Publisher | : Routledge |
| Total Pages | : 171 |
| Release | : 2016-01-28 |
| Genre | : Business & Economics |
| ISBN | : 1317957776 |
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including: customer and competitive-driven market definitions the five core dimensions of market definition-- customer needs, customer groups, technology, products, and competition managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy strategies for businesses for redefining markets and successfully competing in the 21st century the impact company size has on marketing strategies how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable use. You will be able to learn about the tools and techniques that work for Andersen Consulting, Dell, General Electric, Intel, Merck, and Microsoft, and dozens of leading business marketers.Defining Your Market provides you with strategies that will help you define and redefine the most relevant and profitable markets for a successful and competitive business.
| Author | : Barry J. McLeish |
| Publisher | : John Wiley & Sons |
| Total Pages | : 288 |
| Release | : 2010-10-12 |
| Genre | : Business & Economics |
| ISBN | : 0470925531 |
From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.
| Author | : Irene Agunbiade |
| Publisher | : Lulu.com |
| Total Pages | : 140 |
| Release | : 2011-07-11 |
| Genre | : Business & Economics |
| ISBN | : 1447781619 |
Packed full of essential advice and information, this book gives the low down on the crucial aspects of business that every business owner needs to know, frommarket research to the legal issues associated with business set up.The book also contains advice on market strategies and maximising profits.
