Wine Sales and Distribution

Wine Sales and Distribution
Author: Paul Wagner
Publisher: Rowman & Littlefield
Total Pages: 209
Release: 2019-06-15
Genre: Business & Economics
ISBN: 1538117320

This definitive book offers the first focused guide for developing personal wine-selling skills. The authors’ approach is based on a clear understanding of the principles, strategies, and practices used by leading wine professionals. Step by step, the authors explain how to develop relationships, understand customer needs, and deliver both products and sales presentations in an efficient and effective way. Based on the authors’ over six decades of combined research, consulting, and teaching in personal selling skills, the book draws on their countless interviews and interactions with effective sales professionals in the wine and broader hospitality industries. Many of their ideas have been incorporated into the unique consultative selling skills framework they develop in this manual. The strategies they outline will be invaluable for all those seeking to start or enhance a career in wine sales. For anyone who wishes to pursue a career in the wine industry, whether their focus is distribution, retail sales, sommelier sales at a restaurant, or working in a winery tasting room, this book will be an invaluable launching point.

Wine Marketing & Sales, Second edition

Wine Marketing & Sales, Second edition
Author: Janeen Olsen
Publisher: Board and Bench Publishing
Total Pages: 424
Release: 2016-02-01
Genre: Cooking
ISBN: 1935879510

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

Wine Sales and Distribution

Wine Sales and Distribution
Author: Paul Wagner
Publisher: Rowman & Littlefield
Total Pages: 315
Release: 2024-04-02
Genre: Business & Economics
ISBN: 1538185164

This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. It covers the principles, strategies, and practices employed by top-notch wine professionals.

Exporter's Handbook to the US Wine Market

Exporter's Handbook to the US Wine Market
Author: Deborah M. Gray
Publisher: Board and Bench Publishing
Total Pages: 231
Release: 2016-01-01
Genre: Cooking
ISBN: 1935879553

Attempting to export wine to the U.S. has long been fraught with difficulty, especially for the smaller producers. The U.S. wine industry, complicated by confusing regulations and intense internal brand competition, is also the land of opportunity and home to an adventurous and egalitarian wine consuming population. But without an understanding of how to effectively enter this complex market, the exporter often founders and retreats in frustration. This book provides a guide to approaching and attracting an importer, differentiating terms and regulations which must be understood to prosper, and avenues to achieving and sustaining attainable sales and distribution goals.

Successful Wine Marketing

Successful Wine Marketing
Author: James Lapsley
Publisher: Springer Science & Business Media
Total Pages: 303
Release: 2013-11-09
Genre: Technology & Engineering
ISBN: 0387299653

This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.

Market Analysis to Facilitate Expansion of Wholesale Wine Sales and Distribution of G Winery

Market Analysis to Facilitate Expansion of Wholesale Wine Sales and Distribution of G Winery
Author: Megan Espinda
Publisher:
Total Pages:
Release: 2021
Genre:
ISBN:

The wine industry in Ohio is thriving and has been a major financial contributor to the economy throughout the last decade. The objective of this research is to conduct a market analysis and develop a business expansion plan for G Winery to further its market share within the wine wholesale and self-distribution segment. The results will also inform decisions to create a new position for a Wholesale Account Specialist. The research insights will facilitate planning and decision making in G Winery to support its growing interest of expanding wholesale wine marketing and distribution within Ohio. This study analyzes G Winery's current business model and provide insights on strategic marketing opportunities, product values, and the internal processes of offering the strongest value proposition for wholesale. The study will examine the current market share controlled by G Winery, as well as identifying direct competitors within the wholesale industry. The internal analysis will identify the most profitable products being offered through wholesale as well as determining a target market for wholesale throughout northwest Ohio. The methods include a combination of qualitative and quantitative analysis utilizing primary data from a survey of current wholesale accounts being served by G Winery, paired with extensive market research; the information is used to determine the most successful strategies for business expansion. Furthermore, the study will lay out a job description with key responsibilities for the new Wholesale Account Specialist to focus on securing the market share desired by G Winery.

Wine in America

Wine in America
Author: Richard P. Mendelson
Publisher: Aspen Publishing
Total Pages: 505
Release: 2023-02-15
Genre: Law
ISBN: 1543859569

The purchase of this ebook edition does not entitle you to receive access to the Connected eBook on CasebookConnect. You will need to purchase a new print book to get access to the full experience including: lifetime access to the online ebook with highlight, annotation, and search capabilities, plus an outline tool and other helpful resources. Wine in America: Law and Policy, Second Edition, by Richard P. Mendelson?deftly explains the federal, state, and local laws that govern wine production, taxation, labeling, advertising, marketing, distribution, and sales.?The book explores the historical underpinnings of wine law, including Prohibition, tied house and trade practices, public health?concerns, and Twenty-First Amendment jurisprudence as well as addressing intellectual property issues involving wine brands and appellations of origin, land use laws affecting rural wineries and urban bars, and international trade.?? New to the Second Edition: An analysis?of the impact of climate change on wineries and vineyards An examination of whether we should regulate cannabis like alcohol Complementing a variety of courses, Wine in America: Law and Policy, features: Lucid explanations of the federal, state, and local laws?governing wine production, taxation, labeling, and advertising, trade practices, and tied house, marketing, distribution, and sales Discussion of?Twenty-First Amendment jurisprudence Coverage of intellectual property issues regarding wine brands and appellations of origin Matters of public health and social responsibility for wine industry members and wine consumers How to establish and operate a winery, including acquiring a winery or vineyard, buying grapes, leasing a vineyard, and related licensing and permitting An exploration of land use laws in California and other states?affecting rural wineries and urban bars Descriptions of key international institutions and agreements?that regulate the global wine industry

Professional Drinking

Professional Drinking
Author: Jim Schleckser
Publisher: Potomac River Imprints
Total Pages: 218
Release: 2020-09-16
Genre:
ISBN: 9781735004402

Professional Drinking brings you on a spirited tour of entertaining around wine and spirits, the basics of booze, how to handle yourself like a pro in a restaurant, at a business event, on a social occasion, and at home. If you want to be confident in all these settings, learn a bunch of great tips and have a few laughs along the way then this is the book for you.